Marketing Manager

JESSICAURBAN

EVENT PRODUCER, SPORTS MARKETER & MARATHONER

*** **** **. ***. * • Cambridge, MA 02141 • **********@*****.*** • 561-***-****

Enterprise Marketing Manager Coordinated LevelUp event sponsorship by forming relationships

SCVNGR/LevelUp with conferences, managing a budget, and sourcing collateral

Boston, MA Managed all SCVNGR and LevelUp B2B marketing initiatives

June 2011 - June 2012 including producing a webinar series with over 200 attendees

Independently managed B2B social media outreach via Facebook

and Twitter

EVENT MANAGEMENT & MARKETING EXPERIENCE

Composed and published branded posts to the SCVNGR blog

Launched the PUMA Run Club in several US cities by securing

Sports Marketing Intern

locations, developing materials, and initiating local promotion

PUMA North America

Managed key logistics for out of state product launch events

Westford, MA

Developed and published content for two new soccer websites

January 2011 - May 2011

Directly corresponded with professional athletes on a daily basis

to coordinate appearances

Account Coordinator Created a marketing plan which increased a second-year event’s

TRACS, Inc. participation by 28%

Chestnut Hill, MA Measured and analyzed branding impressions and event metrics

July 2010 - January 2011 for client marketing campaigns

Managed international clients in Sweden, Denmark, and Portugal

Spearheaded the intern recruitment process by initiating

outreach to local colleges and conducting interviews

Event Management Co-op Recruited and managed 83 volunteers for the John Hancock Elite

TRACS, Inc. Athlete Village at the Boston Marathon

Chestnut Hill, MA Produced seven 5K road races for clients and worked on site as

January 2009 - July 2010 the only intern on a 7-member team

Coordinated an international site visit for two senior staff

members by initiating meetings with municipalities

Maintained electronic and telephone correspondence with

vendors, subcontractors and volunteers

Bachelor’s degree Northeastern University, 2011

EDUCATION

Major Communication Studies

Focus Media Studies

GPA 3.6, Magna Cum Laude

Activities Women’s Club Soccer, President 2010-2011

Software Proficiencies Windows, Mac OSX, proficient in Microsoft Office and FileMaker

SKILLS & INTERESTS

Pro, WebEx some experience with Adobe CS6

Social Media Facebook, Twitter, bloging (WordPress, Blogger, etc.), LinkedIn

Interests Coaching soccer, watching sports, traveling

References and portfolio available upon request.

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