MICHAEL G. LEMONIADES
Liverpool, NY 13090
***********@*****.**.***
linkedin.com/in/mlemoniades
A high-performing team is an essential part of your company’s continued growth and success. When
adding to your team, you need professionals whose experience and record prove they will be
successful. I’m confident that my skills will enable me to excel with your organization. I believe you will
agree my qualifications, highlighted in the enclosed resume, demonstrate that I have the drive, track
record of results and experience that can contribute to your company’s growth.
Specifically, I would bring to your organization:
• The ability to manage multiple projects from conception to delivery of final product under tight
deadlines delivering a high quality product.
• Strong sales support, client relations and promotion qualifications.
• Extensive background in advertising, marketing, promotion and event planning.
• Expert in product branding, talent coordinating, budgeting and customer relations, all with
attention to detail.
• Highly proficient in Adobe CS5, various Internet applications and MS Office 2007.
• Won numerous awards in advertising, promotion and marketing.
• Skilled in social media.
• Experienced cross-functional team leader.
• Demonstrated proficiency in training, sales generation and leadership.
• Demonstrated ability to coach, provide feedback, and manage substandard performance.
• Creative with an ability to embrace and lead change.
• Ability to accurately assess teams and situations and create actionable development and
improvement plans.
• Proven problem solver, creative thinker, and quick learner.
• Ability to work independently and exhibit a strong work ethic.
• Detail oriented with a commitment to quality.
• Ability to handle sensitive and/or confidential material and information appropriately.
Throughout my career, I have been known for being an effective communicator, leader and problem
solver who builds cohesive teams and possesses the drive to consistently surpass business goals. I
look forward to hearing from you in the near future to further discuss any mutually beneficial
opportunities. Thank you for your time and consideration.
Sincerely,
Michael G. Lemoniades
MICHAEL G. LEMONIADES
110 Meadow River Drive
Liverpool, NY 13090
http://www.linkedin.com/in/mlemoniades
***********@*****.**.***
PROFILE
Award winning and energetic progressive broadcasting, telecommunication and marketing professional with a
consistent track record of quality and outstanding success. Equally strong qualifications in all areas of operations,
promotions, budgeting, sales training, software training and product branding. Effective communicator, leader and
problem solver who builds teamwork and possesses the drive to surpass goals. Flexible, versatile, poised and
competent with demonstrated ability to evaluate and identify collected data. Thrive in deadline-driven
environments.
SKILLS SUMMARY
Adobe CS5 MS Office 2007 Written Correspondence
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Social Media Mac and PC Savvy Customer Service
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Scheduling Marketing and Sales Brand Management
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Purchasing Experience Event Management Employee Training
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PROFESSIONAL EXPERIENCE
Marketstar/Omnicom, Syracuse, NY 2012 – Present
Syracuse/Buffalo markets
Territory Manager
Managed all new sales and renewable business for major residential accounts within Syracuse and Buffalo
territory. Prospected and gained event hosting locations that included Walmart, Best Buy and Fingerlakes
Mall. Analyzed sales and competitive data reporting on trends, previous sales and current sales. Utilized
reports to forecast and strategize new sales approach.
• Optimized territory routing resulting in cultivation of new accounts and increased sales revenue.
• Utilized research to increase profit margin and revenue streams.
• Analyzed competitive data ensuring that customer objectives where handled effectively.
• Compiled and distributed reports for daily territory accountability sales and revenue call.
• Organized and staffed sales and marketing events within territory resulting in a positive ROI.
• Proficiency in training, sales generation and leadership.
• Proven ability to coach, provide feedback, and manage substandard performance.
• Ability to accurately assess teams and situations and create actionable development and improvement
plans.
TIME WARNER CABLE, Syracuse, NY 2010 – 2012
Northeast / East Regional Marketing
Interactive Marketing Producer
Programmed, produced content, and maintained all the equipment for the Time Warner Cable marketing
channel (the “power on channel”) ONTWC. Produced, wrote, edited and videotaped both commercials,
promos and instructional videos. Designed and executive produced video from conception to the finished
product. Key member of weekly regional marketing planning meetings.
• Developed and implemented graphics and animation for the Time Warner Cable marketing channel for the
11 Northeast and Carolina markets reduced call center traffic and increased subscriber upsales.
• Gagged call center activity through analysis and implementation of marketing strategies increasing
effective marketing communication.
• Created user friendly instructional videos handling most frequently asked questions regarding programming
highlights / changes and subscriber features / functions educating end users and increasing customer
loyalty.
• Conducted meetings with account executives and clients developing and implementing media strategies
and advertising campaigns promoting brand awareness and increasing sales.
• Created, designed and executive produced a new television advertising campaign for the Time Warner
Cable Movie Lovers’ Club resulting in increased “Movie On Demand” buys.
Designed and posted various web graphics for TimeWarnerCable.com creating a more eye appealing web
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design presence.
Created, designed and executive produced ribbon billboard animation for Ralph Wilson Stadium and the
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Carrier Dome promoting a cohesive branding message.
Researched and purchased hardware and software resulting in a savings of over $3K.
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Conducted small-group training sessions on various hardware and software increasing productivity through
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a more efficient workflow.
WSYR TV, ABC affiliate for Syracuse, Syracuse, NY 2009 – 2010
Producer / Editor / Writer / Videographer
Produced, wrote, edited and videotaped both commercials and promos. Design commercials, promos and
paid shows from conception to the finished on-air product. Trained employees on new computers and
software.
• Conducted meetings with account executives and clients developing and implementing media brand
strategies and advertising campaigns.
• Collaborated with many advertising agencies creating and promoting consistent brand messaging.
WTVH, CBS affiliate for Syracuse and Utica, Syracuse, NY 1996 – 2009
Producer / Editor / Writer / Videographer
Produced, wrote, edited and videotaped both commercials and promos. Design commercials, promos and
paid shows from conception to the finished on-air product. Key member of weekly planning meetings to
develop new creative concepts and set the direction for the department’s growth. Trained employees on
new computers and software.
• Produced a video called “Orange Odyssey” highlighting the winning season of Syracuse Basketball 2003
securing Marv Albert as the voice for the video, selling over 50k copies resulting in becoming an hour long
TV show.
• Created the new Creative Services work stations before deadline, without a loss in workflow and under
budget.
• Developed and implemented media brand strategies and advertising campaigns in collaboration with
account executives and clients.
• Improved overall on-air look with the Art Director and News Graphic Artist ensuring a consistent brand
used in advertising.
• Supervised the design and creation of a news graphics package, saving over $20K.
• Developed and implemented numerous news image campaigns resulting in award winning campaigns.
ADDITIONAL EXPERIENCE
COUNTRY CLUB, Night Club, Dewitt, NY
Manager
Handled all aspects of a business with over 40 employees and close to $1M in annual sales. Performed all
phases of personnel management; scheduling, hiring, staff development, evaluation, promotion, and
separation. Maintained and purchased all supplies and keep inventory consistent.
• Led weekly meetings with employees outlining current market strategies and promotions ensuring
exceptional customer satisfaction.
• Coordinated weekly meetings with vendors and media buyers ensuring a superior product.
• Organized events and supervised event planning for 750+ guests maintaining budget and resulting in
profit.
AWARDS
Visix Expression Awards: (3) 1st place, (2) 2nd place and (2) Honorable Mentions
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Syracuse Ad Club: 4 awards
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Syracuse Press Club: 4 awards
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New York State Broadcaster: 1 award
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Noll Media: 1 award
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EDUCATION
AAS, Radio and Television, Minor: Cinematology, Onondaga Community College, Syracuse, NY
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Also, 120 credit hours towards a Bachelors Degree, Onondaga Community College, Syracuse, NY
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