Project Manager Account Executive

Courtnee Collier

Graduate Student at Keller Graduate School of Management

********.********@***.***

Summary

I am currently a Graduate Student seeking my MBA in Marketing. My previous employment includes several

roles in Advertising Sales where I have been presenting and monitoring advertising opportunities to various

clients and media planning/ buying agencies in Chicago, IL and Orlando, FL .

While acquiring my MBA, my goal is to stay in the Advertising and Marketing Industry and continue to learn

and grow about new opportunities within the ad space.

Specialties: account service, digital advertising, social media, developing new relationships and prospecting on

new business, multi-tasking on several accounts, monitor, steward and develop plans for multi-million dollar

accounts from proposal to post analysis.

Experience

Graduate Student at Keller Graduate School of Management

January 2013 - Present (5 months)

Currently seeking my MBA with a concentration on Marketing

Account Executive- WJHM/ 102JAMZ at CBS Radio

June 2012 - December 2012 (7 months)

Focused on building influential relationships with existing cliental as well as generating new clients through

cold calling and in-person meetings.Worked closely and provided outstanding service to local business

owners, promoters and advertising agencies to create and implement marketing campaigns using station

resources such as commercial advertising, event marketing, promotions and digital resources.

Digital Account Executive at Specific Media

February 2011 - June 2012 (1 year 5 months)

Conducted business with the top agencies and top brands in the Chicago and Pittsburgh territory.

Communicated ongoing contact and sales activities utilizing Salesforce.com. Developed strategic

relationships by identifying new business opportunities with direct marketers, online advertisers, and

agencies. Directed accounts from proposal through post-analysis. Created and presented proposals to secure

business. Analyzed and diagnosed client needs based on the Specific Media performance based product as

well as create customer focused presentations and advertising recommendations.

1 recommendation available upon request

Digital Account Executive at BET.com/ Black Entertainment Television

June 2010 - February 2011 (9 months)

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Prospected on agencies and clients in the Midwest territory. Prospecting included phone calls, mailing letters,

sending e-mails and scheduling meetings.Directed accounts from proposal through post-analysis. Worked

closely with Broadcast AE's to develop and deliver sponsorable integrated opportunities. Lead the

development of strong client and agency relationships for applicable accounts.

Sales Planner at Turner Broadcasting

December 2007 - May 2010 (2 years 6 months)

Supported digital sales team by assisting Account Executives with media and industry research, sales

presentation developments, and responding to RFPs.

Created customer focused presentations with advertising recommendations.

Managed daily needs from Clients and Agencies to include changing campaign dates, reallocating

impressions, and handling optimization requests.

Daily project manager support for online campaigns including the following specific duties:.

-Managed creative and asset timelines

-Executed post buys and reports

-Ensured thorough communication with external vendors, agencies and internally across various departments.

Assistant Media Planner at Turner Broadcasting

April 2006 - December 2007 (1 year 9 months)

Supported the Associate Media Director in the development, implementation and stewardship of media buys

with Print, TV, Cable, Radio and OOH for the CNN group. Responsibilities included: preparing and

maintaining tracking analysis reports, spending overviews, buy summaries, and audience research projects.

Helped with the execution of media plans by supplying all insertion orders, handling invoice discrepancies,

updating media plans, and serving as a key contact for vendors and Clients.

Developed multiple reports including monthly accrual, positioning reports, and yearly competitive review/

spending analysis reports for CNN, Headline News, CNN.com, and CNN Studio Tours.

Account Executive/ Media Coordinator at Matlock Advertising & PR

April 2004 - April 2006 (2 years 1 month)

Handled the day-to day management of the following businesses: Nationwide Insurance, Luster Products,

Inc., BMWNA, and Publix Supermarkets. Responsibilities included constructing competitor analysis projects,

updating weekly status reports, handling Client requests, organizing team meetings, and providing research

for new product initiatives.

The primary support to the media team in the operation of planning, media negotiations, and implementation

for all accounts. Assisted in developing proposals, market flowcharts, and recommendations for Client

presentations.

Assistant Marketing/ Public Relations Coordinator at Pyke & Associates, P.C.

June 2001 - April 2004 (2 years 11 months)

The primary support of the Marketing Department. Assisted in planning seminars, coordinating direct mail

and advertising, customizing public relations letters, and interfacing with the media.

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Skills & Expertise

Management

New Media

Integrated Marketing

Digital Media

Digital Marketing

Mobile Marketing

Interactive Marketing

Social Media Marketing

Media Planning

Digital Strategy

Advertising

Online Advertising

Media Buying

Mobile Advertising

Marketing Communications

Sponsorship

Online Marketing

Television

SEM

Interactive Advertising

Advertising Sales

Social Media

comScore

Public Relations

Education

Keller Graduate School of Management of DeVry University

Master of Business Administration (MBA), Marketing, 2012 - 2014

Hampton University

Bachelor of Arts, Mass Media, 1997 - 2001

Activities and Societies: Secretary, SGA

Redan High School

1997 - 2001

Interests

Shopping, Movies, Traveling, and Bears Football

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Courtnee Collier

Graduate Student at Keller Graduate School of Management

********.********@***.***

1 person has recommended Courtnee

"Courtnee has been a pleasure to work with during the time I've been in my current role. She is energetic,

positive and is extremely easy to work with. She responds in a timely manner and I can always count on her

for knowledge with both her company and throughout the industry."

Jennifer Gass, Digital Strategist, Centro, was with another company when working with Courtnee at

Specific Media

Contact Courtnee on LinkedIn

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Contact this candidate