ERIN POLKA

* ********, *'ile Perrot, Quebec, J*V 8L1 . 514-***-**** .

ab886a@r.postjobfree.com

PROFILE

. A proactive leader with 8+ years experience in market research, marketing

and media relations

. An innovative and resourceful professional, with a proven ability to

design, develop and implement strategic programs and supporting tactics

. An accomplished writer, with superior communication and presentation

skills

. A dynamic individual with a wide variety of personal interests, ranging

from web design to social media, that often inspire creative problem-

solving

EDUCATION

The University of British Columbia, Vancouver, British Columbia

2011-2012

Award of Achievement in Web Analytics

Concordia University, Montreal, Quebec 2001-2004

B.A. Communication Studies, graduated with distinction (Dean's List)

John Abbott College, Ste-Anne-de-Bellevue, Quebec 1999-2001

DEC Creative Arts (Honor Roll and Dean's List)

RELEVANT EMPLOYMENT

Effective Momentum, Pointe-Claire, Quebec August 2012-May 2013

Senior Marketing Director

. Developed and executed comprehensive marketing plans, regularly assessed

individual activities and adjusted to ensure maximum effectiveness

. Implemented highly effective targeted marketing strategies, including

advertising, media relations and Google Adword campaigns, within agreed

upon scopes and budgets

. Managed multiple online profiles, including corporate websites, blogs and

social media sites

. Organized tradeshow participation and oversaw preparations, negotiated

contracts, designed complex booth structures and developed compelling

signage

. Produced copy for the web, press releases, datasheets, case studies,

technical articles and user manuals

. Developed and maintained style guides, templates, logos and digital image

libraries

. Fostered and managed relationships with external agencies, press

contacts, and internal customers

iPerceptions Inc., Westmount, Quebec February 2010-August 2012

Marketing and Communications Director

. Researched, developed and implemented a marketing, communications and

public relations strategy, including specific objectives, activities and

deadlines, and continuously monitored progress and evaluated performance

. Managed a budget of $1,000,000 and made decisions relative to the

selection, promotion, utilization, retention and compensation of

Marketing and Communications staff

. Oversaw all aspects of branding and messaging, by working closely with

the Web, Graphic and IT teams

. Lead agencies and internal team members to execute all communication

activities and public relations (marketing material, advertising, client

communications, direct mail, marketing campaigns, press releases, content

for trade publications, etc.)

. Wrote press releases, white papers, case studies, product sheets,

reports, blogs, newsletters, advertisements and other related material,

and recorded and produced online demos, webinars and video testimonials

. Managed print and online media relations, researched editorial

opportunities, and built strong relationships to ensure delivery of key

messages to the public and stimulate sales

iPerceptions Inc., Westmount, Quebec May 2008-February 2010

Analyst Team Manager

. In addition to the responsibilities listed below, supervised and

coordinated the activities of the Analyst team, including the assignment

of all incoming work

. Coached Analysts in their analytical, presentation and reporting skills

and helped them cultivate stronger client relationships

. Fostered cross-functional communication and interworking among the R&D

group, Marketing and Sales departments

. Developed project timelines, industry manuals, questionnaire designs and

custom research

. Participated in information and decisional meetings under the aegis of

the VP of Research & Analysis

iPerceptions Inc., Westmount, Quebec January 2006-May 2008

Project Analyst

. Worked with decision makers for leading websites in a broad array of

industry verticals such as automotive, hospitality, e-commerce and media

. Analyzed survey results, unearthed key learnings, provided actionable

recommendations to improve business, website and/or marketing program

performance, identified opportunities for additional professional

services

. Managed accounts valued at $1,000,000+, produced deliverables, assisted

clients with defining solutions to their initiatives and ensured timely

and sufficient resolution to all client issues and requests

. Prepared detailed in-depth analysis presentations and delivered them to C-

level and senior managers across North America

. Spearheaded initiatives to develop new quality control measures, workflow

standardization documents, and client communication guidelines

. Maintained expertise in online marketing, analysis tools, techniques and

other infrastructure requirements, as well as in-depth knowledge of

client websites, business models and online conversion strategies

FOB Hong Kong Ltd., Beaconsfield, Quebec October 2005-January

2006

Project Manager

. Managed the Second Cup Holiday 2005 account, serving as primary contact

for all caf s and Head Office

. Developed standard operating procedures to solve various problems with

UPS, lost/damaged items, errant shipments, credits, and invoicing

. Conducted warehouse quality control visits and advised error reduction

and efficiency improvement

. Performed data and cost analyses, making appropriate recommendations

. Aided in product research and development, organized freight,

distribution, and logistics

Future Electronics Inc., Pointe-Claire, Quebec February

2005-July 2005

Marketing Support Representative

. Represented the company and managed the accounts of 40+ top industry

suppliers

. Supervised all activities following order placement, i.e. inventory

management and sales support

. Created and monitored tracking reports, updated company-wide directory,

and entered new orders

. Dealt directly with suppliers via phone and e-mail to ensure timely

delivery of products and to resolve outstanding issues

SKILLS AND TRAINING

Language skills: Fluent English, strong French, conversational Spanish

Computer skills:

. Microsoft Office applications (Word, Excel, Outlook, PowerPoint)

. Adobe Creative Suite (Photoshop, Illustrator, InDesign, Flash Catalyst,

Flash Professional, Dreamweaver, Fireworks, Acrobat)

. Video editing software (Adobe Premiere Elements, Pro Tools, Camtasia,

Apple QuickTime)

. Statistical analysis tools (SPSS Desktop Reporter, SPSS Text Analysis,

Google Analytics)

. Business software (Salesforce, Microsoft SharePoint, JIRA, vTiger)

. Content Management Systems (WordPress, SimpleClik)

. Public relations management software (PRWeb, Vocus, Cision, Business

Wire)

. Email marketing software (SEOmoz, MailChimp)

. Image editing software (Corel, Paint.net)

. Basic HTML

Professional training: Coaching Seminar (conducted by Jeff Balin), Web

Analytics Training and Certification (Avinash Kaushik), Optimizing Web

Analytics Performance: Workshop (Stephane Hamel), Marketing Writing

Bootcamp (MarketingProfs University), Quick Start to the AV Industry

(InfoComm Academy)

REFERENCES AVAILABLE UPON REQUEST

Contact this candidate