Kimberly Weling
Weehawken, NJ 07086
Cell phone number: 862-***-****
E-mail address: **********@***.***
Summary Proven successful in multiple roles of the retail industry, including sales, e-
commerce, sales operations, social media and communications. Major strengths
include problem solving, research and analysis, multi-tasking and building strong
relationships with vendors and other departments within the company.
Experience PVH – Calvin Klein
E-Commerce / Social Media - Calvin Klein Underwear, New York, NY
E-Commerce Specialist (12/07-3/13)
• Managed and updated calendar, wall posts, giveaways and sapplets on Facebook
• Managed site inventory and replenishment
• Managed website product upload process and promotion setup
• Wrote copy including product descriptions, email and site creative
for www.cku.com and www.calvinkleinjeans.com
• Managed copy and creative approvals to all appropriate departments to meet
deadlines
• Managed relationship, schedule and task list with/for freelance graphic designer,
web developer and creative agencies
• Identified and resolved any site functionality or promotion issues
• Assisted in creation of promotion and email calendars
• Managed development and deployment of all email campaigns
• Used web tracking tools to measure and analyze results of navigation, category
pages and emails
Sue Devitt Beauty, New York, NY
Assistant Operations Manager (04/07-11/07)
• Coordinated retail and boutique sales orders and processed through warehouse
• Provided weekly out of stock, sell-through, forecast and replenishment reports
• Forecasted production in conjunction with sales force and delivery timelines
• Ensured all orders were shipped out complete within specified ship windows
• Monitored availability of product on www.qvc.com through QVC web portal
Fifth & Pacific Companies, Inc.
Special Markets, North Bergen, NJ
Sales Operations Analyst (8/05-12/06)
• Reviewed product flow with customer service, allocations, production and
distribution via monthly production meetings
• Monitored receipts and allocations to ensure timely shipping
• Confirmed pricing, discounts and sizing quantities were correct on purchase orders
with daily communication between sales, customer service and retailers
• Provided daily, weekly and monthly IPA and sales analysis reports
• Analyzed inventory replenishment and availability of merchandise
• Turned over seasonal availability to outlet and special sales
• Lead weekly sales ops meetings with finance to review monthly, quasi and
quarterly control reports to ensure shipping plans were met
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Kimberly Weling
BMW North America, LLC
Lifestyle Development – MINI, Woodcliff Lake, NJ
Merchandising Specialist (9/02-6/05)
• Reviewed and provided online product copy, images and placement for www.motoringgear.com and
www.minimotionusa.com
• Created copy for lifestyle catalogs and dealer merchandising manuals
• Created marketing bulletins to highlight new product, best sellers and new display components
• Assisted with development of MINI MotoringGear, MINI_motion and Convertible collections
• Worked closely with vendors and agencies on product development, design, pricing, samples and
logistics of final delivery to warehouses
• Developed margin projections and analyzed sales and inventory
• Assisted with sales opportunities to select retailers and boutiques
• Forecasted initial orders and reorders
• Assisted with merchandising of dealer lifestyle boutiques and auto shows
Management Ventures, Inc., Virginia Beach, VA
Senior Customer Development Manager (9/99-4/02)
• Built new customer base by generating new leads
• Assisted clients with online web services and tools
• Managed and developed accounts, offering web and training solutions
• Provided customized research on the retail industry
• Negotiated and closed contracts with new and existing accounts
• Consistently met business plans by exceeding quarterly sales goals
• Assisted at quarterly business forums and met with clients
Bloomingdale’s
Marketing Information Services, New York, NY
Research Analyst (4/99-8/99)
Marketing Research Assistant (1/99-4/99)
• Assisted in the execution and analysis of various research projects
• Created profiles and understood the purchasing behavior of shoppers
• Created proposals, research reports and surveys for in-store intercepts, telephone and mail-in customer
surveys
Education Virginia Wesleyan College, Norfolk, VA
Bachelor of Arts, Marketing, December 1998
Bachelor of Arts Minor, Communications
Skills Microsoft Office, GSI Commerce web platform, e-Dialog, Omniture, Net Acumen,
Photoshop, Access, Internet, Facebook, Twitter, Pinterest, Instagram, blogger.com
Interests Editor-in-Chief of www.fashionablypetite.com, a lifestyle blog covering fashion,
beauty, new product launches and events in New York City
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