Osiris Santos
Fort Lauderdale, FL
Brand Strategist Creative Ninja
******@************.***
Who Am I?
I'm Osiris, an award-winning creative & strategist that helps companies
communicate more effectively to increase brand awareness & sales. I’ve
built a solid reputation as a hands-on strategic thinker known for delivering
dynamic, impactful results in brand strategy & development, creating
products, and solving problems. I'm a multidisciplinary talent with a
passion for understanding what triggers peoples emotions & actions to
ensure a great user experience across various mediums. I use research,
strategy, marketing and a holistic approach to user-centered design.
Industries I've worked in include advertising, entertainment, tech, sports,
fashion, & the arts. I’ve launched a few startups & have even been
featured in media outlets on art & technology topics. I love great design,
personal development, marketing, & helping brands grow. I’m an
adventurer, powerlifter, & longboarder.
I’m seeking an opportunity to not only benefit myself, but also help others
in the process in a positive light.
Education:
BFA, Graphic Design & Multimedia Production: Visual Communications
Westwood College-Denver 2005 – 2008
BA, Business Marketing (minor: Public Relations)
Florida International University 2000 – 2004
CS Video Master (ACE) • Adobe
Apple Certified Pro - Level One • Apple
Experience:
Oct 2010 – April 2013
Vice President Creative Director
BizHappy, Inc. Fort Lauderdale, FL
I helped build and launch this start-up company, an app to help small
businesses & freelancers market on mobile. Created its brand identity.
Oversaw the marketing & P.R., usability, and user experience, while taking
an active role in company direction. Participated in business
development efforts, while crafting strategic programs utilizing traditional
& strategic media. I crafted strategic partnerships to gain a mass user
base for both verticals of this app (business - paid users & consumer - free
users) resulting in about $400k in revenue since launch in Nov 2011.
Jan 2007 – Dec 2012
Creative Director Co-Founder
Maker&theMaDe • Hybrid Artists Miami/NYC
I co-founded this award-winning multidisciplinary boutique agency to
produce great work for brands, companies, & great ideas, through photo,
film, design, & digital. I helped clients, including Fortune 500 companies &
celebrities, identify opportunities and develop products & marketing
programs based on goals. I was responsible for creative direction on
projects, as well as strategy & user experience for our digital projects. On
our photo & film project my focus was to provide unique and innovative
concepts that conveyed the desired message of any campaign. projects,
as well as strategy & user experience for our digital projects. On our photo
& film project my focus was to provide unique and innovative concepts
that conveyed the desired message of any campaign.
May 2012 – Dec 2012
Brand Strategist (Consultant)
Bolt Power Products Miami
Created branding for ‘DaDipStick’, a fun longboard accessory I designed
all content for web, mobile, & social media presence. I developed digital
marketing, social networking programs, & strategic partnerships which
generated viral growth & sales of 600+ "dipsticks" (about $200k in revenue)
in the USA & Australia.
Oct 2011 – Jul 2012
Brand Strategist + Designer + Marketing (Consultant)
IMG Media USA/London
I crafted the brand identities for 2 new products ("The Worlds Strongest
Man Affiliate Program" & "The World Strongest Man Amateur Series.")
created by IMG Media. I designed websites, mobile app, & print
collateral. I significantly increased brand/company visibility in the sports &
fitness market. I coordinated events to increase audience engagement &
boost brand awareness.
Jan 2010 – Sep 2010
Creative Director: Marketing, Branding, Strategy (Consultant)
Designer's Specialty Millwork Fort Lauderdale, FL
I helped develop strategies & relationships for business development
efforts to gain contracts with high-end commercial projects. I lead the
companies re-branding effort. Designed & managed content for web,
mobile, print, & relevant social networks. Also, helped in coordinating
events & networking. I was able to utilize my photography talents to shoot
interior photo works of all the projects DSM has completed in the last 8
years.
Feb 2004 – Jan 2007
South-East Special Ops. Executive
Warner Music Group NYC/Miami
I helped the companies urban artists, from WMG, BadBoy & Asylum
records, increase brand awareness through P.R. & marketing (traditional &
digital). I
coordinated local & regional marketing teams to increase brand
awareness to artists fans & increase album sales. I also developed
branded entertainment strategies such as product placements,
sponsorships, endorsements, digital marketing, & organized radio/promo
tours & events.
Jul 2000 – Jun 2004
Laboratory Fuels Specialist
United States Air Force
• Supported alert, response, and training aircraft missions
• Supervised up to 9 airmen
• Worked as a Spanish translator for special assignments
• War veteran of “Iraqi Freedom” & "Enduring Freedom" campaigns
• Discharge: Honorable
Skills:
Brand strategy & development, Creative Direction, Marketing: traditional,
digital, & new mediums, Complex problem solving, Thought leadership,
User experience strategy & design, Product development, Digital
Production: web, mobile, & new mediums, Graphic design: print & digital,
Photography & Film: direction, editing, post production, & motion
graphics, Interactive marketing, Project management, Social media
strategy, Agile environments, Usability, Research, Technological trends