Sales Marketing
Resume:
Corinne Johnsen
** ****** ****, **** *****, New York 11755
**************@*****.***
(telephone) 631-***-****/ (fax) 631-***-****
Core Qualifications
Specially Trained in Client, Business and Brand Development
Successful Public Relations Strategist and Creative Marketing Professional
Proficient in Contract Procurement and Development for Outside Suppliers
Creative Visual Merchandiser/Staging, Interior Design for Clients and Trade Shows
Professional Experience
MAXIMUM IMAGE LTD.
Self Employed - Consultant: 6/2005 – present*
Full service public relations, interior design and merchandising firm for Long Island companies
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Manage all communication aspects of public relations campaigns on the local levels
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Network with celebrity charities and not-for-profits to secure positive press coverage
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Plan local events to promote product placements for clients
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Demonstration and educational programs for adults and children in class room settings
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Interior design and merchandising for home and retail clients Full service events planning and public relations
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firm for clients ranging from art galleries and theaters to real estate firms and public officials
Created press releases and public service announcements
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THE ENTREPRENEUR CENTER – Long Island’s Trade Program Center
Business Development: 5/2013 – 7/8/2013
Promoted and built brand awareness of the new “training” facility, founder, including educational/business
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mentoring seminars available for Long Island entrepreneurs and businesses
Researched and created lead generation, segmented in the following demographics: college graduates,
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franchise owners, and small business owners, and corporations
Created, updated and maintained Salesforce contact system – for lead generation
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Created and maintained, strong interactive, communication skills and business relationships with clients
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Organized, facilitated and participated in all aspects of monthly educational showcase, training seminars
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Defined, determined and executed advertising aspects of print advertising for the “training” center
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Collaborated with in-house team on marketing concepts and strategies promoting the “training” center”
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LONG ISLAND PULSE MAGAZINE
Account Executive: 10/2008 - 2/2013
Determined and defined marketing strategy and advertising initiatives
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Was responsible for all design aspects of the print materials from service through completion
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Researched client’s business, competitors and market segments to accurately customize marketing campaign
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Planned & executed monthly networking events advertising partners and prospective clients
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Prepared customer reports to establish the Return on Investments, for advertising campaigns and events
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Managed all design aspects of printed products from initiation to service through to trafficking and completion
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MAXIMUM IMAGE LTD.
Self Employed - Consultant: (see current description on page 1 of resume) 6/2005 – present*
CLEARVISION OPTICAL
Public Relations Manager: 3/1997 - 6/2005
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Managed all aspects of public relations initiatives for eyewear/sunwear lines on the local and national level
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Worked cross functionally with the creative team to design advertising, outreach and communication
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campaigns for eyewear/sunwear brand licensors such as Izod, Kenneth Cole, BCBGMAXAZRIA, Fisher-
Price, Ocean Pacific, Jessica McClintock and Save the Children
Executed the creative concept designs for a variety of launch events, trade shows, and sales training meetings,
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licensor presentations
Was Visual Merchandiser for optical accounts and trade shows
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Was responsible for press copy and product releases to create market excitement and awareness
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Handled advertising for trade publications
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Served as liaison to each brand’s high-ranking executives
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MARCHON EYEWEAR
Public Relations & Marketing Assistant: 11/1992 – 3/1997
Assisted with all aspects of public relations & marketing initiatives for eyewear/sunwear lines on a regional
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and national level
Worked cross functionally with the creative team to assist with advertising, outreach and communication
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campaigns for eyewear/sunwear brand licensors such as Calvin Klein, Fendi, Nike and Flexon
Assisted with launch events, trade shows, and sales training meetings
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Served as liaison to licensor’s, sales team and product development
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Other Experience
• Organized the Fundraising activities for Kenneth Cole Eyewear’s NYC AIDS WALK in Central Park Created
fundraising campaigns and handled public relations responsibilities for Carol M. Baldwin Breast Cancer
Research Fund Initiated and executed Vision Screening “Giving” campaigns for our licensor, Save the
Children to benefit inner city children
• Participated with not-for-profits including: Special Olympics, Ronald McDonald House of LI, Make a Wish,
The American Cancer Society & Habitat for Humanity
Education
Associates Degree – Art and Design, Farmingdale College
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