Sales Account Executive

Joseph J. Ferrick

** ***** ****** ****** . ********* Centre, NY 11570 . 516-***-****

www.linkedin.com/in/joeferrick . *************@*****.***

Professional Summary: Digital Media executive with extensive operations,

sales management, business development, database management and SEO

experience in both start-up and established media environments.

NewBay Media LLC (New York, NY; 250+ employees)

digital properties include: GuitarWorld.com, BroadcastingCable.com,

TechLearning.com, eMusician.com, c2meworld.com, TVTechnology.com

Vice President/Corporate Director- Digital Media June 2007-Present

. Reports to CEO; Manage a team of twelve direct reports and ten offshore

reports/consultants

. Responsible for all digital products and the of rebuilding of entire

portfolio of websites in the broadcasting, education, music and

audio/visual markets

. Key producer of digital revenue via direct sales, affiliate management

and advertising network partnerships. Grew ad network revenue 55% to over

$300,000 in 2012

. Oversee the deployment and management of 70+ email newsletters, digital

events, social media networks, lead-generation engines, digital editions,

apps and mobile sites

. Supervise all client and internal analytic efforts as related to

websites, mobile and social

. Implemented digital sales strategies including CPM, CPC, CPL and CPA-

based programs

. Build and balance P&L for digital media team in conjunction with

corporate revenue goals

. Oversee the contracted outsourcing arrangements with off-shore partners

to conduct website development, digital reporting, content posting and

advertising campaign management

. Oversee all ongoing SEO and SEM efforts; grown organic traffic 45% across

entire portfolio

. Conducted data cleansing program across eight diverse databases for

purpose of generating revenue via data appends and list rentals

. Speaker and Panelist-

o Niche Media Conference (2011, 2012)

o Publishing Executive Conference (2009, 2008)

o InfoCommerce Conference (2009)

o American Business Media's Digital Velocity Conference (2009)

o Digital Asset Management Conference (2008)

ITtoolbox.com (West Chester PA; 75-100 employees)

National Sales Director, December 2004-June 2007

. Managed sales into twenty-eight portals covering all areas of technology

. Consistently grew digital sales revenue 40%+ year over year

. Overhauled sales team into sales territories and established digital

sales quotas within each region

. Implemented CRM system for the purpose of forecasting and workflow

management

. Responsible for the top twenty revenue-generating accounts on the East

Coast which include SAP, Accenture, IBM, BearingPoint, Verizon, UPS, EMC

and American Power Conversion

. Managed inside sales team and established lead qualification system

(2)

CRM Media LLC, Information Today Inc. (New York, NY; 150+ employees)

Associate Publisher 8/00-12/04

. Responsible for managing national sales staff for sales revenue in CRM

Magazine, DestinationCRM.com, webcasts, live events and list rentals

. Annual sales revenue of $5 million in 2004

. Maintained profit and loss statements and presented monthly sales

forecasts to parent company

. Personally managed the sales of print, online, webcasts and list rentals

to clients and agencies in the New England, New York metro and Mid-Atlantic

regions.

Eastern Advertising Director

. Managed East Coast sales staff for properties, which included Line56

Magazine, Line56Live! events and Line56.com

. Directly covered entire Mid-Atlantic and Southeast territories with key

accounts being IBM, SAP, PwC, Clarus, UPS, KPMG Consulting, HAHT Commerce,

SAS and Enterworks

. Only business-side employee retained through sales of CRM Media to

Information Today from Line56 Media

. Generated 65% of company's total sales revenue amongst 6-person sales

team

Individual Investor Group 9/99-8/00

Senior Account Executive

Time Inc./This Old House Magazine 3/98-9/99

Account Manager

TVSM/The Cable Guide, TOTAL TV and SEE Magazine 3/96-3/98

Account Executive

Reuben H. Donnelley/NYNEX Yellow Pages 7/94-3/96

Account Executive-Business Development Group

American Arbitration Association 11/90-7/94

Alternative Dispute Administrator

EDUCATION:

B.A.-1990; State University of New York at Buffalo; Major- English, Minor-

Music Performance

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