STEVE ABERCROMBIE

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**** **** ***** **** 423-***-****

Lenoir City, TN 37772 ab86xf@r.postjobfree.com

Business development professional with a record of achievement and demonstrable success at driving growth

Summary

while providing sales, strategic marketing, and operational leadership in highly competitive markets. Lean

Six Sigma Green Belt Certified. Adept at client relationship development. Exceptional mentor and coach.

Tenacious in securing new business and forging strong relationships with external business partners and

internal team members.

True North Custom Media – Chattanooga, TN August 2007 – November 2011; May 2012 – Present

Professional

True North Custom Media is a fully integrated media company providing analytics and marketing solutions

Background for leading hospitals and health systems.

Business Development (May 2012 – Present)

Direct sales of analytics software and marketing solutions for hospitals and health systems

Lead implementation of Six Sigma initiatives in marketing processes

Managed lead generation/nurturing team for consumer and B2B marketing teams

Manager, New Markets & Special Projects (June 2010 – November 2011)

Tasked with revenue development of emerging markets for MD News magazine, a national

publication focusing on physicians

Developed recruiting and on-boarding strategies, policies, and procedures for a national outside

sales force

Trained and mentored new members of the field sales team in their respective territories

Exceeded market growth quota by 35%

Market Development Manager (January 2009 – June 2010)

Responsible for the development and execution of sales goals for 40 markets in our B2B trade

publication division

Selected by Chief Sales Officer to mentor and lead the division’s sales force on the concepts of

content marketing sales

Client portfolio consisted of general practitioners, specialty physician groups, hospitals and health

systems

Consistently 100% to quota of team revenue goals and projections

Business Development (August 2007 – January 2009)

Assigned to a 14 state territory, direct field sales to consult with prospective clients to determine

how True North's products and services can meet their strategic marketing needs

Client portfolio consisted of critical access hospitals, academic medical centers, long term acute care

facilities, large tertiary care hospitals, community hospitals, and health systems

100% to goal on FY 2008 new revenue targets

Developed deep relationships with healthcare marketers across the country

U.S. Xpress Enterprises – Chattanooga, TN November 2011 – May 2012

U.S. Xpress is the nation’s largest privately held logistics firm focused on dedicated logistics services, LTL

services, intermodal cartage, and full third party logistics service offerings.

Staffing Manager

Directed talent acquisition team in the recruitment of all office team members

Developed new recruiting strategies which included departmental reorganization, proactive

recruiting focuses, regional and national campus recruiting efforts, selection and implementation of

a new applicant tracking system

Developed and mentored team of direct reports

Enterprise Rent-A-Car – Knoxville, Nashville, and Chattanooga, TN February 2003 – August 2007

Founded in 1957, Enterprise is an internationally recognized brand with more than 6,000 neighborhood and

airport locations in the United States, Canada, the U.K., Ireland and Germany.

Branch Manager – Chattanooga, TN Commercial Truck Rental Division (May 2005 – April 2006)

Responsible for both operations and sales management of 5 direct reports

Directed all aspects of sales, business development and marketing responsibilities

Designed and implement sales plans and programs for commercial vehicle leasing accounts, focusing

on long-term relationship building and recurring revenue

Ranked in the top 20 of all branches nationwide in fleet growth for the duration of my tenure

Was awarded “King of the Road” award for P&L in June of 2005

Assistant Branch Manager – Nashville, TN Commercial Truck Rental Division (July 2003 – May 2005)

Based on sales achievements, was promoted into a new division to help foster regional growth

Branch consistently ranked in the top 10 of branches nationwide in revenues as well as market growth

Responsible for sales development, contract negotiations, fleet management, and logistical planning.

Awarded two “King of the Road” awards in fleet growth in the months of September and December

2004

Management Trainee – Knoxville, TN (February 2003 – July 2003)

Performed duties of daily rental functions which included rate negotiation with customers as well as

logistical planning

Assisted in marketing functions focusing on national insurance companies, local insurance agents, as

well as auto body repair facilities

Awarded two “Commitment to Excellence” sales awards consecutively in the months of May and June

2003

Named “Car Sales MVP” in May 2003 for most referrals leading to complete sales

Villanova University – Philadelphia, PA – Six Sigma Green Belt Certification - Healthcare Concentration

Education

University of Tennessee – Knoxville, TN – Business Administration

Member of the American Society of Quality

Additional •

Salesforce.com, NetSuite, Taleo, First Advantage ATS, ACT, AS400

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Experience Proficient with both Mac and PC’s

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Eagle Scout

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