Sales Representative

Steven R. Wilson

*** ******* *****

Akron, OH ***03

330-***-**** *******@*****.***

TECHNICAL SALES PROFESSIONAL

Medical Instrumentation / Devices - Reagents

Consistent top performer in sales of both reagents and instrumentation. A

proven track record in building trusting relationships with top rated U.S.

institutions with exceptional growth at University Hospitals.

. Salesman of the year 2004

. Top 3 in sales performance 2003 - 2008, 2010 - 2011

. #1 in sales 2004, 2008, 2010, 2011

. 2008 Special Performance award

. Top Instrumentation Sales, met or exceeded goal every year

Key Skills and Strengths

. Positive, enthusiastic individual working to be the strongest

performer on the team

. Excels at the entire selling process from prospecting to the close of

the sale

. Patient and understanding of customer needs, working as consultant to

spin the buying situation to make the sale

. Listens to the customer's needs and follow through on all commitments

. A strong relationship builder to gain customers trust, understanding

and confidence

. Proficient at scientific understanding and clinical application of all

autoimmune disease assays in antiphospholipid syndrome,

gastroenterology, rheumatology, connective tissue and liver diseases

CAREER EXPERIENCE

INOVA DIAGNOSTICS, INC., (The Werfen Group), San Diego, CA 2002 - 2012

A world leader in Autoimmune Disease Diagnostics for 25 years and the

manufacturer of diagnostics tests sold to hospital laboratories, reference

labs, research facilities and physician offices. INOVA is distributor of a

variety of automated platforms for the laboratory including the DSX, DS2,

Quanta-Lyser 240, Quanta-Lyser 160, NOVA-View Automated IFA Platform,

Quanta Link workflow management system, Bio-Flash Random Access

Chemiluminescent Analyzer, Washers and Readers for EIAs and Luminex.

Accomplishments:

. 2003 - #3 in annual sales growth, #1 in instrument placements.

. 2004 - Salesman of the Year.

. 2005 - #2 in annual sales growth.

. 2006 - #1 in equipment placements, #3 in sales growth.

. 2007 - #2 in sales growth, #1 in instrument placements.

. 2008 - Recognition of achievement award.

. 2009 - Performed multiple roles for INOVA's growth / success.

. 2010 - 3 of 4 representatives in my region received the highest awards of

success.

. 2011 - #2 in sales growth out of 14 representatives, #1 in total sales.

. 2012 - #1 in Total Sales from January through October.

Technical Sales Specialist (formally Region Sales Manager) 2002 - 2012

Represented the entire Autoimmune and Infectious Disease menu of products

as well as the INOVA family of medical devices and instrumentation in a

changing sales territory that ranged from 7 to 2 states. The last 3 years

included OH and PA. Sales growth Goals of 8% - 14%.

Steven R. Wilson Page Two

INOVA DIAGNOSTICS, INC. (Continued)

Mid-Atlantic Region Manager 2009 - 2011

Managed a 22-state region consisting of 4 sales representatives and sales

volume of $9M. Responsible for a minimum sales growth of 8% per year in

each territory. Worked with representatives to maintain successful account

relationship development through strategic planning and marketing. Three

of those representatives received the highest honors for performance in

2010, including most instrument placements, highest percentage growth and

salesman of the year honors.

National Sales Trainer 2008 - 2009

Conducted training of all new technical sales specialists in all facets of

the INOVA sales process including disease state diagnostics,

instrumentation and placement based on customer's needs, pricing of full

line of disposable products and equipment. Supervised new hires in their

territory to oversee effectiveness of training and implementation of INOVA

sales techniques, scientific ideas and concepts.

National Accounts Manager 2007 - 2008

Directed sales growth and new product placement at Quest Diagnostics (sales

of $3.7M) and LabCorp (sales of $2.5M). Called on key corporate decision

makers, detailing new product development, growth potential, scientific

utility in the diagnosis of diseases, pricing, product marketing, disease

algorithm strategies.

Mid-Atlantic Region Sales Manager, MD, DC, VA, WV, KY, PA, OH 2002 - 2009

Educated providers and marketed over 100 autoimmune disease diagnostic

ELISA and IFA assays to hospitals, physician offices, reference labs, and

research facilities. Sold automated platforms for assay testing.

Responsible for at least 10% annual business growth. Sales volume in 2008

of over $3M.

SIGMA DIAGNOSTICS, St. Louis, MO 2000 - 2002

APTUS Instrument Specialist

Specialized in the sale of the APTUS, an automated EIA processor. Sales

territory consisted of 10 states in the Midwest / Atlantic regions.

Consistently ranked #1 in sales dollars and placements. Sales of

approximately $2M.

PHYSICIAN SALES AND SERVICE, Twinsburg, OH 1989 - 2000

Formerly Crocker Fels

Professional Medical Consultant and Sales Representative

As Consultant and Sales Representative to medical professionals in

Cleveland, OH market, marketed, educated and trained physicians and staff

in the operation of complex medical equipment and instrumentation; sold and

serviced physician offices the complete line of disposable medical

supplies; and sold and implemented equipment and supplies for the opening

of new medical offices.

Accomplishments included:

. #1 Gross Profit percentage.

. #2 Sales representative out of 30 in sales volume in Cleveland /

Detroit market 1999 - 2000.

. #1 Sales in ultrasound units sold in 2000.

. #1 Sales in the Hologic bone densitometers sold in 2000.

. #1 Sales of Abbott Laboratories' diagnostic equipment in 2000.

. National sales winner of Becton Dickenson for conversion of sharps

disposal units.

. Frequently Salesman of the Month.

EDUCATION

BS, Business Administration, Major - Marketing, The University of Akron,

Akron, OH

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