Customer Service Sales

Elena Rodriguez Garcia

Senior Supply Chain Director

**************@*****.*** . Mobile 956-***-****. McAllen, TX, USA

Resident Visa - open for relocation

Professional

Summary

Experienced professional with over 10 years of experience as SCM Director

and over 5 as SCM Mgr leading SCM organizations in World class companies

in Mexico, USA and Europe, with exceptional skills in managing projects

in intercultural environments, superior communications skills, seeking to

leverage strengths and previous experience in the Manufacturing of

Consumer products and Electronics,Logistics and New product Introduction

/ Research & Development, in a dynamic organization that welcomes

initiative and dedication, demanding excellence in consistently meeting

business objectives and exceeding standards. Offering an exceptional

ability to work under pressure, solid management acumen and proven ability

to turn around operations, defining and implementing new projects and

strategies in association with all different levels in and out the

organization.

Experience in collaborating with senior level executives and customers, in

America and Europe.

Experience in horizontal and vertical manufacturing operations - from green

field, expansion and/or re-engineering complete factories -

managing a variety of complex challenges in setting or re-defining

processes and logistics improvements as well on business control /processes

& applications tools implementation.

Wide knowledge of SOX, ISO, NAFTA ( America ) INTRASTAT (Europe) and

other regulations related to commercial trading in America and Europe.

Supports APICS as the SCM foundation,Active promoter of Lean, Value stream

mapping, and other multiple techniques to eliminate waste (MUDA) and speed

out processes and/or inventory investment, being the mentor / champion of

multiple teams/projects

Experience in designing and implementing SCM strategies for a variety of

needs or markets in Original Equipment Manufacture's (OEM's) and Contract

Manufacture's (CM's)/Outsourcing operations for wide variety of business

types from High volume/ low mix to High mix/low volume, from high

technology to consumer markets products, from Design to end customer, for

Reverse Logistics Repair and Distribution operations for consumer products

Strong planning skills with a successful implementation of Sales&Operations

Planning in consumer products companies, opening extraordinary working

relationships with Marketing channels and Customers, understanding their

needs,to meet and/or anticipate to them to ensure the effective

utilization of manufacturing capacity, to streamline the cost and

response to markets.

Supports execution by doing weekly and monthly meetings with marketing,

customers and manufacturing entity as well as daily meetings with

Production to review production schedule attainment, shortages, etc. to

maintain capacity full utilized and a to meet or exceed Customer Service

level.

As professional is identified for developing other professionals in SCM,

strengthening collaboration between teams, customers and suppliers, an

enthusiastic promoter of continuous improvement and lean techniques

utilization, setting the team's confidence in making things happen,

successfully.

Seeks to understand the data, get data integrity and accuracy as

foundation for a good analysis, problem solving and decision making,

strongly supports the key performance Indicators reviews and actions plans

at all levels to warranty full integrated actions to meet targets, such as

Customer Service Index, Schedule Attainment, Inventory level, Excess &

Obsolete, Inventory Turns, Order Action Reports (OAR) % of execution,

Inventory Accuracy, Quality rejects, non conformance inventory, PPV's,

among some others.

Offer a rigorous control of SCM P&L and Inventory investment as the main

cash asset of the company.

Experience with ERP systems such as MFG-PRO, SAP, Fourth Shift, and leading

a factory conversion to SAP.

C A R E E R P A T H

Sr SCM Director- Global Services AMS

08/2009 - 03/2013

Celestica Corp. EMS After Market Services/Solutions Operation. Reynosa

Mexico - Mc Allen USA

Direct reports : 6 Mgrs in following areas : 2 SCM -CFT, 1 Purchasing and

MRO, 1 Warehouse, 1 Import-export, 1 Cross dock ops and 4 Team leaders for

: 1 SAP Super user, 1 Business control, 1 Demand -Planning, 1 data

integrity and Business control, total of 10 and total headcount of 96.

Set up the basis for growth, designing and launching different SCM

portfolio solutions, supporting revenue growth from repairing 20K to

140K units per week, for customers as RIM, Samsung, PALM and HTC in

operation of 3,800 employees 24hours/ 7days in peak demand time with

different business models such as consigned, 3rd party VMI, Turn Key, and

Buy sell

Coordinated the successful movement to a new building, with 10% of budget

savings, with minimum impact to production and not impact to

customer service.

Main SCM solutions implemented were Turn Key with 8 to 10 in Inventory

turns, On line Inventory transactions by setting Warehouse SAP module,

with 99.5% of inventory accuracy, RMA Units / Import and Receiving logistic

process at Cross dock operation, which resulted in revenue increase of $1

per unit received, total net of $100K USD per week, and a total of $950K

USD yearly, with a favorable impact in TAT - Turn around time - from 5

to 3 days, for customer orders service time.

Other SAP module implemented was Quality, controlling the lots acceptance

and rejects by supplier, improving the Return to Vendor rate by 10%.

Implemented the Harvesting operation logic in the BOM to integrate the

recovered or reused parts % in MRP calculation resulting in inventory

savings of 7% to 10% in BOM cost.

Collaboration with Global commodity team to integrate a Procurement team in

ASIA, resulting in 17 to 25% of PPV. Establishing the control and

management processes of these, such as PO's on time, Quality Service/Return

to vendors, Quality index, Re-schedule and Cancellation execution, etc.

Effective E&O weekly analysis and feedback to customer, resulting in

reduced liabilities for the customer and Celestica.

Setting the operational Key Performance Indicators metrics system,

integrating different techniques such as 8D's analysis, Kaizen's,

etc for a continuous improvement environment.

Regional SCM Director- Czech Republic 12/2007

- 07/2009

Celestica Czech Republic.s.r.o. EMS- Fufillment,Manufacturing & Repair Ops

-Rajecko and Kladno ( South and North ) Sites.

Direct reports :4 SCM mgrs, 2 MRO, 2 Warehouse, 2 Import-export,1

Business control, total of 11

SCM portfolio's services: Configuration to Order / Turn Key/ Consigned/ Buy-

Sell Mode, customers such as Microsoft, RIM, SUN Microsystems, Tyco

Security, Panasonic as main ones.

"Opening up the network & collaboration between America and Europe."My

participation as the first "Mexican expat " assigned in Europe opened the

door to other colleagues, who are now in Oradea/Rumania and also to bring

talent from Europe to the Site in Monterrey. For customers this is a value

added, when contract manufacturer's collaboration is needed across the

sites, without barriers, as one service provider.

Recovered Panasonic's account,from last position in supplier's score

card and in risk to lose this global account, to be in 1st/2nd place

and be designated as "Preferred Supplier " for New Product introduction .

The communication, collaborations channels, strategies and controls were

successfully defined and implemented, helping the customer to met

critical sales targets for their high sales season, increasing the

inventory turns from 6 to 26, with the positive impact in cash flow.

Improved warehouse efficiency and Inventory accuracy increased from 80%s to

99%, by implementing the Warehouse SAP module in both sites.

Consolidated the Czech Republic Logistics and Customs services in Kladno

for both sites with favorable savings in headcount cost and efficiency,providing a regional solution to our customers.,

Supported New Product/services introduction activities and the

transferring of projects,processes and controls to Oradea, Rumania Site

with any customer's service impact during transition.

"Our people satisfaction score" for annual survey performed by corporate

was improved over 10% from previous SCM management.

Sr SCM Director- 04 /2006 - 11/2007

Celestica de Monterrey SA de CV / - Mega site Mfg EMS Monterrey, Mexico

Direct reports : 14 SCM-CFT Mgrs and 1 Warehouse, 1 Import-export and

Supervisors of Business control, MRO,Inventory specialist, and project

leaders for Liveshare and processes & application. total of 16 mgrs, 5

supervisors with a SCM headcount of 947 members.

Site total of .6,000 employees, 24 hours /7, serving 14 accounts and

different segments, - Industrial, communication, comsumer products, aero

space, automotive - such as Panasonic, Honeywell, Avaya, Alcatel,

Lucent, RIM,CISCO, Radysis, Cummins,etc.

Leader of the SCM Initiative,in collaboration with corporate different

areas, North America SCM VP and the Site GM, to turn around the

operation, which after doing simultaneous and multiple accounts

transfers from North American sites to Mexico was severely impacted in

controls and processes. Successfully setting strong Demand

Planning process, Inventory control /accuracy process and Certification

program during the year, getting back the confident of Share holders,Customers, Board of Directors and from our own people. The site was able

to growth from $900M USD revenue to $1,3B USD having a reduction of

inventory from $400M USD to $150M USD, and E&O reduction of 40%.

Defined and established the Key Performance Indicator System, QPOMS,

Quality Operating Metrics System, extracting data from SAP and some other

business applications, to measure and improve OAR execution from los

60%'s to over 90%, ( Po's past due, expedite and cancellation messages ),

Inventory accuracy from 57 to 98.5%, E&O reduction by 40%, PPV improvement

of 5%, premium freight Celestica to absorb by 80%, Overtime by 80% and

freight reduction of 60%.

Key factor was the definition and implementation of the SCM certification

program which certified all SCM personnel on, SAP, APICS, Serving Customer,

Effective negotiations, Presentations and Communication skills, and Data

Analysis /problem solving techniques among others. This certification was

integrated as part of career development plan for all positions.

Successfully converted System from BPC;s to SAP and all transition of

Rho's components .

Site passed successfully all control audits after a year, same which

were failed previously.

Sr SCM Manager- 02 /2005 - 04/2006

Sanford North America, OEM Ops, Mexicali Mfg center

A company of Newell - Rubbermaid writing instruments solutions, consumer

products division

Responsible of 2 SCM Mgrs, - Planning and Procurement- and Packaging

Engineers, Order processes leader and Product Data Maintenance, a total of

7. Vertical Integration model business /operation.

Worked with other Sites and corporate in the implementation of Sales &

Operations process mentored by Thomas F Wallace ( author of the book).

Driving the customer service index to over 98% consistently throughout the

entire back to school season, compared to previous year when customer

index was below target,putting the site and the company in very

critical situation with major customers such as Wal-Mart, Office Depot,etc.

With S&OP, results were extraordinary, leveraging the collaboration

between sites, serving orders with excellent coordination to fulfill the

orders completely and timely to the Distribution Center and the customers, including the timely delivery of promotions from marketing to

customer's.

Collaboration was built among the Sites in Mexicali, BC, Chicago's DC,

Shelbyville, Lewisburg and India among others.

Sr SCM Director- 12 /1998 - 07/2001

Solectron de M xico, SA. De CV / EMS. Mega Site Guadalajara Mexico.

Reponsible of 12 SCM-CFT mgrs and 1 Import-Export, 1 Warehouse, 1 Supplier

Quality Engineering and 1 Supply Base, total of 16, with total SCM

headcount of over 1,200 members.

Operation of 10,000 employees, with a 24 hours /7 days per week

operation. Serving 12 customers, Customers such as : Hewlett Packard,

Oracle, Nokia, IBM, etc. Markets : Communication consumer products and

Industrial applications.

Launched a green field operation, from $100M revenue during the first

year of operation to $1,4 Billion of USDollars on the 3rd year,

establishing all SCM strategies, processes, methods, training programs and

teams to support this ramp up.

Materials Metrics System defined and implemented to control all KP's,

applying 7S's methodology / problem solving and continuous improvement

process.

Site SCM Director- 10 /1995 - 11/1998

AT&T /Lucent Technologies - /Bell Labs EMS mega site Guadalajara Mexico.

Site operation of over 10,000 employees . 24 hours /7.

Responsible of 4 SCM mgrs, Planning, Purchasing, Warehouse/Shipping and

New Product Introduction, SCM headcount over 500 .

Vertical manufacturing model, within 2 facilities ( one SMT, Plastics

injection shop and pad printing and the second one with Final Assembly, test, pack and ship )

I leaded as SCM Champion of the Initiative to convert the entire Factory

from Build to Stock to Build to Order Site with deliveries within 24hrs

from when customer entered the order to when this is shipped out.,

implementing the Distribution center operation . This initiative eliminated

the risk of Excess and Obsolete in Final products by $30M USD.

For this initiative I worked with the facility in Spain - Dos Cantos site-

to learn about the 3C model they have ( Capacity-Commonality and

Consumption ) material replenishment model.

Team members were integrated by Marketing, Bell Labs, Manufacturing,

Engineering, Finance, IT/SAP, etc, working with PRTM Management Consulting

Firm and main Executives in the Corporation.

Results were very satisfactory as the target was met: Build to Order model

within 24hrs response time., by receiving the orders at night, - In ATP

SAP Module - manufacturing and shipping the next day all above according to

Budget and Target time.

New product Introduction & Warehouse Manager 02 /1991 - 09/1995

AT&T /Lucent Technologies - /Bell Labs EMS mega site Guadalajara Mexico.

Responsible of 3 Mgrs: 1 Planning, 1 Purchasing and 1 for Warehouse,

Department headcount of 300

Supported Manufacturing operation reporting to Site GM and NPI to NPI

Corporate Director.

Documented and implemented the NPI process in collaboration with

Engineering from build and test prototypes to mass production until

Manufacturing Release Letter was approved by Manufacturing so then it

was transferred to Production's responsibility.

Implemented PACE - Product at Cycle Excellence- process with the support

of PRTM, with extraordinary results such as the record Introduction

time of new Tier 3 model from design to mass production of 23 weeks.

Other good metrics results were: Inventory Accuracy of 99%, obtaining the

Waiver for the annual physical inventory, inventory turns of 15, ECO's

obsolescence reduction of 50%, etc.

NPI Buyer, Planning,Production Ctrl & Warehouse Supervisor 01 /1983 -

01/1991

Hewlett Packard de Mexico NPI Buyer, Whse, Inventory & Prodn control

supervisor

New facility /operation in Mexico, contribution in new processes, and

systems implementation & Training, while Procurement activities and

Inventory control improvement projects were implemented, major challenge

was on improving Inventory accuracy from low 60's to 98% consistently.

E D U C A T I O N & ASSOCIATIONS

ITESM (Mexico City)/ UNIVA GDL. BA, Business Administration degree,

APICS - Former member of GDL Chamber . team mentor.

Supply Chain Management Professionals / SCMP-Member

CANIETI- Electronic National Chamber -Jalisco Mexico.

Other relevant courses :

Apics, 8D's, Total Quality Control, Lean, Toyota Way, Six Sigma and Lean

techniques, Effective negotiations/ contracts, Effective leadership, among

others sponsored by different companies.

Leadership development program -Center of Creative Leadership San Diego

California

Effective negotiations and Legal contracts / NPAM

MBO - Process of Management POM - Hewllet Packard

Project Management - Chicago University program sponsored by AT&T

T E C H N O LO G Y

Microsoft, Windows, & Office, ERP's SAP, Fourth Shift, MFG-PRO ( QUAD),and

BPc's and multiple process and applications for different SCM processes.

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