Sales Representative Marketing
Resume:
Elizabeth Grayson Landry
Lafayette, LA 70508
****************@*****.***
objective
Seeking a specialized medical sales position
within a growth oriented company where
advancement and earnings are based upon
performance and achievement.
Experience
Echelon Consulting, LLC
Lafayette, LA
Owner
2011-Present
Healthcare consulting firm
•
specializing in business development,
marketing & sales.
Bariatric Surgery Program
•
Consultant working with programs
and practices to increase revenue
with strategic marketing and business
plans by evaluating staffing,
seminars, multi disciplinary team
program, reimbursement, branding,
advertising and marketing
campaigns.
Lafayette General Medical Center
Lafayette, LA
Director of Bariatric Surgery & Wellness
2009-2011
Managed and ran weight loss surgery
•
program at largest acute hospital in
Acadiana area.
Promoted and added Wellness
•
(hospital fitness gym and community
health a year later)
Increased surgical volume in less
•
than a year from 30 cases to over 100
in less than one year. Program on
target to complete 200 2nd year.
Credentialing hospital for Center of
•
Excellence (completion date
September 2011)
Marketing and education with all
•
referring physicians and staff on
bariatric procedures and program.
Developed and implemented new
•
procedures and programs to increase
business. (Increased patient seminar
registration and attendance 4x greater
from previous years)
Managed team of 20 staff members
•
including managers and supervisors
and oversaw surgeons practice and
staff.
Drew out advertising & marketing
•
programs including TV commercials,
print ads, newspaper ads, internet
marketing, & social media.
Trained staff and surgeons practice
•
on Bariatric procedures and
aftercare.
Lap Band Total Care Certification
•
and Realize Band Training
Completed
Organized surgeon preceptorship
•
from international countries to learn
how to perform sleeve gastrectomy.
Organized and coordinated fashion
•
show for patients.
2
Organized local non profit Walk for
•
Obesity and finished 2nd highest
fundraising walk in the Nation in
2010.
Ethicon Endo Surgery
Lafayette & Lake Charles
a Johnson & Johnson Company
2008- 2009
Full Line Sales Representative
• Successfully managed one of largest
territories (6.5 million) in company
selling Endo-Mechanical products,
Harmonic Energy, and Enseal energy.
Trained and converted over 30
•
surgeons and surgical staff in
advanced procedures and new
products in less than one year.
Upgraded hospitals and surgeons to
•
new Harmonic generators and
disposables (including competitive
accounts)
Converted 8 surgeons from
•
competitive surgical and energy
products.
Utilized OR Live case presentation
•
for LSU resident program.
Installed Resident task it kits to aid
•
LSU residents in surgical skills
development.
Organized surgeon outreach dinner
•
programs for continuing education on
minimally invasive surgical
procedures.
Alliance Imaging Inc. Louisiana
Account Executive- Louisiana
3
2007-2008
Marketing & Sales Representative
#1 Account Executive 2007 – 6 out of 12
months
#1 Marketing Representative in Nation
2007 YTD
Presidential Club
Responsible for marketing fixed site
imaging center, MRI hospital accounts,
and PET/CT hospital accounts.
Certificate of achievement– 130% scan
volume.
Responsible for turning around one of the
biggest problem accounts in territory
around.
Set up numerous hospital leads for
Alliance Oncology which led to fixed site
radiation therapy joint ventures.
Worked with other Account Executives
struggling to meet quotas on how to
improve their scan volume.
O2 Solutions
Baton Rouge, LA
Medical Sales Representative
2005- 2006
Top Producer 2006 for DME &
Equipment Company.
Very successful relationship builder and
closer.
Increased revenue 30%
Promoted to Sales Manager after 3
months.
4
Xtreme Nutrition
Lafayette, LA
Owner & Manager
2003-2006
Started and ran start up smoothie and
nutrition store
Created over 100 high protein, fresh fruit
smoothies.
Management, sales, marketing, public
relations, advertising.
Within three years, sold local store and
franchised nationally
Business expanded to 4 stores in 3 years.
Education
University of Louisiana, Lafayette
Dec. 2006
Bachelor of Arts, Health and Wellness
Promotions
Minor, Marketing
LEADERSHIP& Board of Directors Junior
•
COMMUNITYSERVICE Achievement of Acadiana
705 Young Business Leaders
•
Lafayette Chamber of Commerce
•
Marketing & Communications
Committee
Lafayette Economic Development
•
Authority (LEDA)
Lafayette Junior Leadership Graduate
•
REFERENCES Available upon request
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