Rosa Tao
***** ***** *** • Union City, CA ***** • *******@*******.*** • 416-***-****
A passionate and results-oriented professional experienced in Business Analytics, System/Software
Development Life Cycle, Requirement Gathering, Data Analysis, Financial Analysis, UML, Customer
Relationship Management, Business Process Design/Reengineering, Website Design and SAP ERP.
Highlight of Qualifications
Excellent analytical and interpersonal skills applied to research and marketing in the E-Commerce industry
Effective problem solving and communication skills gained from 8 years of experience in Customer Service
Proactive team player with experience working in diverse groups and ability to prioritize demonstrated by applying
Project Management Principles such as conflict resolution in group work, increased teamwork efficiency
Strong attention to detail and accuracy while meeting deadlines and ability to working under pressure
Exceptional organizational skills, quick learner, highly self-motivated and easily able to adapt to change
Fluently bilingual in English and Mandarin
Proficient in Computer Applications - MS Office (Word, Excel, PowerPoint, Outlook, Access, Project, Visio) Adobe
(Photoshop, Flash, Dreamweaver), FrontPage, HTML, MySQL, Google Analytics, OOD, JAVA, PHP
EducationBachelor of Commerce Degree - Business Technology Management
Apr 2013 Ted Rogers School of Management, Ryerson University, Toronto ON
Business Administration 3 years Advanced Diploma - E-Commerce Management (Graduated with Honours)
Sheridan Institute of Technology and Advanced Learning, Oakville ON Apr
2011
Certified Search Engine Marketing Professional SEMPO
Institute, 2010
Professional Work Experience
Business Analyst Consultant: Metrolinx, Toronto Sep 2012 –
Present
Worked closely with I.T. and Transportation Planning to define business needs and requirements on a Geographic
Information System (GIS); conducted face to face interviews with 31 departments within Metrolinx
Delivered a thorough analysis report that evaluates current business process to the IT Director; provided
recommendations on the possibility of implementing GIS enterprise-wide based on cost and benefit analysis
Wrote and presented a detailed 20 page Request for Proposal (RFP) on project approach methodologies, successfully
convincing senior management to approve a collaborative project with Ryerson students
Prepared status and project progress reports; attended weekly stakeholder meetings to gather business requirements
Acted as a Project Manager, applied PMBOK conflict resolution principles to increase teamwork efficiency; improved
communication among 6 members on the project team
Inside Sales Support: Lakeside Process Controls Ltd, Mississauga June –
Sep 2011
Worked as a liaison among cross functional teams for compliance validation and audit activities
Updated Purchase Order Change Request and Requests for Quotations (RFQs)
Documented customer orders in company’s Order Management System (NOMIS), ensured each business process was
completed on time, increased overall team work efficiency
Provided ad-hoc reporting and analytical support as needed, created customer status reports
Maintained correspondence with clients and vendors on a daily basis, solved their concerns precisely
Contact Centre Representative (Bilingual): Planet Energy, Mississauga Jan –
June 2011
Demonstrated ability to quickly grasp company’s services, techniques and procedures; effectively used the
knowledge to address customers’ inquiries and issues at 1st line, resulted in greater customer satisfaction
Used multitasking skills to provide matching services and maintaining records while simultaneously conversing with
client over the phone; exceeded management’s daily KPI goals for both outbound and inbound calls
Rosa Tao 416-***-**** page 2
Real Estate Assistant: RE/MAX Realty Enterprises Inc., Brokerage, Mississauga May –
Aug 2010
Designed window display advertisements, newsletters and feature sheets
Reviewed and recorded agent’s monthly spending using Quicken
Managed and migrated client database from Agent Office to Microsoft Outlook; self-taught mail merge and used it to
generate newsletters, labels, E-mails
Prepared legal documents for listings and purchased properties, ensuring timely delivery
Created websites promoting listings, applied Google SEO techniques to optimize website traffic
Internet Marketing Research Analyst: WSI Internet Consulting, Mississauga Jun –
Aug 2009
Conducted in-depth SEO/SEM/PPC research, analyzed competitors’ unique selling proposition and pain points, top
keywords that increase ROI, presented a 20 page recommendation report to manager to improve brand awareness
Created marketing best practices and E-mail marketing campaigns including marketing messages for Conversion
Architecture Platforms, Paid Search Marketing, Organic Search Marketing, Targeted Lead Marketing and Web
Analytics, implemented on social media websites
Collaborated with the web development team, launched a new website on time and within budget
Designed Web Banners, Sales Sheet and Logos using Photoshop for company’s conventions
Product Data Management (PDM) Documentation Office Assistant: Motorola Solutions, Mississauga Jun – Aug
2008
Used ERP BaaN Configurator to manage, update, and generate company’s confidential documents. Used judgment and
professionalism when submitted to Engineers for approval. Reduced process time by 25%, allowing Engineers to
complete projects faster; gained in-depth knowledge of Product Lifecycle Management
Managed, migrated, archived and maintained sensitive engineering data consisting of thousands of records with
attention to detail; enhanced file locate time
Processed Engineering Change Request/Notice documentation (ECR’s/ECN) using both written and verbal
communication skills, learned engineering release procedures
Relevant Projects
Information Technology
Designed a database using Access and MySQL to construct, query, update and administer a database
Created, designed and published a static and dynamic website using Dreamweaver CS4, PHP, HTML and MySQL to
meet a real customer’s expectations from scratch
Designed and implemented a new computer system for a clinic to improve their administration process, including
creation of use case analysis; system sequence, interaction and class diagrams; ensured final system design is well
matched with user requirements specification
Business Administration / Teamwork
Analyzed Google, Oracle, Amazon, EBay, Cisco using SWOT analysis and competitor analysis; produced a 15 page
report outlining alternatives and recommendations for each corporation
Presented a 25 page report at RBC Case Competition on “ Leveraging Social Media to Improve Business Processes”,
analysis contains business strategy map, re-designed business process flow chart and marketing initiatives
Developed critical thinking and negotiation skills as a result of participating in a highly competitive international
business strategy game; successfully collaborated with 3 group members on making each year’s decisions
Played both roles as board of directors and executives to evaluate Cisco’s ERP system