Marcie J. Rohach

***** ***** *****, ********, ** 93021

Cell: 805-***-****, ab85v6@r.postjobfree.com

Executive Summary

Accomplished Marketing Manager committed to the most efficient global collaborative

web, through the use of mobile, analytical, social and innovation tools, resulting in

production of the highest quality deliverables.

Accomplishments

• Successfully built an Easton apparel business from the ground, up, $0 to $25

million, over a ten year period.

• Developed company infrastructure to manage all apparel deliverables while

designing, developing, sourcing and forecasting 2,000+ skus.

• A veteran professional and communicator organizing sales meetings and key

account meetings.

• Contributed a positive profit margin each of the ten years, while consistently

exceeding sales/forecast goals.

• Increased company market share each year by 15%, building strong client

relationships and providing high value added services.

• Extensive knowledge of athletic performance fibers/fabrics as well as its

construction (denier gradients, bi-component knits, textures, ventilating and

compression knits, etc.), fabric systems (moisture management, thermo

regulation, UV protection, insect repellant, antimicrobial etc.) and technology

partners (Lycra, Dri-release, Microban and Sorbitek, to name a few).

• Presented all apparel line plans and smu’s to major accounts each year,

maintaining relationships and communicating with each i.e. Sports Authority,

Dick’s Sporting Goods, Sports Chalet. Big 5. Academy, Modell’s, Hibbett’s and

MC Sports.

• Travelled extensively maintaining relationships with vendors and mills along with

sales travels to maintain client relationships.

• Reviewed budget and resources outside the marketing programs and discovered

redundancies that saved the company $2.01 million in the past 2.5 years under

the supply-chain umbrella.

• Ensured/required company presence in all media formats by working with a

company specialist and industry publicists.

• Became industry renown for the baseball pant business after 2 years in the

marketplace, crediting successful market research.

• Championed the licensed uniforms for 8 Major League baseball teams during 4

years at Rawlings, meeting with team owners on designs and club

houses/players for uniform fit.

• Negotiated licensed contracts between my company and the NFL,NBA,NHL,MLB

and NCAA for apparel merchandise from 1988-1995.

• Directed the design and development for Licensed Products for the NFL, NBA,

NHL, MLB, and NCAA from 1988-1995.

• Contracted and served as the liaison between Nike’s design and development

teams of Nike’s first Division I football and basketball uniforms from 1987-1990.

• Invited to speak at the NCAA Women’s Final Four Basketball Tournament,

player’s banquet, 5 years of my tenure at Rawlings Sporting Goods.

Professional Experience

Director of Marketing, Apparel

January 2001 to July 2012

Easton-Bell Sports, Inc. – Van Nuys, CA

Successfully built an apparel business that stayed within scope while meeting strict

deadlines. Developed company infrastructure to manage all apparel deliverables while

single-handedly designed, developed, sourced and forecasted all deliverables.

Cultivated strong relationships with clients, presenting each year’s apparel launch to all

major retailers in the industry. Traveled extensively, and to Asia, securing a trusting

relationship with vendors.

Senior Product Manager

June 1995 to December 2000

Rawlings Sporting Goods, Inc. – St. Louis, MO

Senior product manager/Retail Licensing Manager

September 1984 to May 1995

DeLong Sportswear, Inc. – Grinnell, IA

Education

Central University of Iowa, Pella, IA

B.A. – Economics

B.A – Business Management

9-time NCAA All-American in Track and Field

Core qualifications – Trained PLM and SAP

Core Affiliations – Developed training tools, i.e. videos for the SGMA, Sporting Goods

Manufacturers Association

Personal Interests

• Running, Swimming, Golf, Reading

Keywords

• PLM, SAP, Power Point, Excel, Outlook, Innovation Road, E-commerce, Twitter,

Instagram, Social-commerce, Facebook

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