Marketing Sales

SABINA OSORIO

631-***-**** . ******.******@*****.*** . www.linkedin.com/in/sabinaosorio

Expertise/Core Competencies

. Excellent analytical, conceptual and creative problem solving skills

. Experienced in digital marketing (SEO, SEM and e-mail marketing)

. Skilled in using social media for business applications (Facebook,

Twitter, Tumblr, Instagram, Pinterest etc.)

. Superb attention to detail combined with a deadline oriented mindset

. Established ability to execute successful projects with minimal guidance

in a fast-paced environment

. Agile team player that never loses sight of the big picture

. Strong presentation and public speaking ability (award-winning member of

Toastmasters International)

. Excellent written and oral communicator (fluent in Spanish and

conversational in Italian)

. Culturally astute and sensitive to diversity in the international

marketplace

Professional experience

American Express Vacations - Farmingdale, N.Y.

September 2009 - Present

Business Analyst: Global Brand Development

July 2012 -

Present

Report directly to the Executive Vice President of Global Brand

Development, perform in-depth market research, industry and competitive

analysis to develop forecasts, market trends and support new product

development, study Cardmember data by market and type to identify and

recommend opportunities to improve engagement and spend.

Results:

. Played a key role in identifying a new product niche, helping drive a 29%

(seasonally adjusted) sales increase in the German outbound travel

market, while industry projections remain flat

. Recommended destinations of interest for Spanish and Italian travelers

which led to additions in product line, resulting in a 15% and 10%

(seasonally adjusted) sales increase during a time in which outbound

travel in these economically struggling countries is down considerably

. Pushed for a focus on the booming Russian market advising that certain

programs should be put in place to increase year over year sales by an

estimated 23%

. Recognized market potential and opportunities in Mexico that has led to

the development of an innovation lab and advisory council that will

launch new products and marketing initiatives to meet revenue goals

Marketing Manager: Mexico and Domestic U.S.

February 2011 - July 2012

Reported directly to the Associate Director of Marketing, managed the

execution and results reporting of marketing plans for hotels and resorts

through e-mail, e-commerce, print, social medias and 3rd party advertising,

created print marketing materials for distribution to Platinum and

Centurion Cardmembers, implemented marketing plans for new product

launches, assisted Business Development Managers and travel agencies in the

execution of trade shows and travel related events, maintained and built

relationships with 3rd party advertisers and hoteliers.

Results:

. Developed a strategic plan to enhance readership of Expressly Yours

(monthly newsletter for American Express Travel Counselors), resulting in

an Adrian Award presented by the Hospitality Sales and Marketing

Association International (HSMAI), a 17% increase in circulation and

greatly improved results in our customer satisfaction surveys

. Cultivated innovation and was the project lead in numerous promotions

designed to increase bookings and add to the company's bottom line,

resulting in success and company wide recognition for design and

implementation

. Revitalized the content of outdated webpages and microsites of particular

destinations which directly contributed to the increase in site visitors

by 45% year over year

Previous Positions Held: Marketing Specialist and Market Research Intern

September 2009 - February 2011

Freelance experience

Rauxa - New York, N.Y.

Contract for month of April 2012

Consultant: Social Media and Marketing Research

Identified cultural and social media trends via Radian6 to categorize

behavioral archetypes and assisted in the design and implementation of the

digital marketing strategy of a major global brand

educatioN

Binghamton University School of Management - New York, N.Y.: MBA

Stony Brook University - Stony Brook, N.Y.: BA in Business Administration,

Marketing Concentration and Italian Studies Minor

Programs

Excel . Power Point . Google Analytics . HootSuite . TweetDeck . Facebook

Isights . Radian6 . Basic HTML . Photoshop

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