Shawn Riley
** ****** *** *********, ** ***** 740-***-**** ***********@*******.***
Executive Summary: Shawn Riley is a seasoned sales Director with over six years of progressive
managerial experience in high-paced sales environments. He has led complex sales operations working
directly with franchise owners, presidents, and other top executives representing major American sport
entities in the NFL, MLB, NBA, NHL and more. His specialties include: project design and execution,
strategy development supervision and management, process improvement, monitoring and evaluation,
and high-level client orientation.
Professional Experience:
Turnstyles Ticketing: Whitehouse Station, New Jersey (June 2004-present)
2006 – Present: Director, Sales
Manage more than 125 major sales projects in the following fields: NFL, MLB, NBA,
NHL, NCAA, NASCAR, PGA, pro soccer, and performing arts. Notable
accomplishments include generating sales over US$ 49 million sales for the New
York Giants (2009-2012) and over US$ 42 million for the New York Yankees (2005-
2012);
Responsible for outbound telephone sales totaling over $3.67 million from 2007-12;
Recruit, hire, motivate, lead, develop, and retain sales team of 20 staff members;
Develop customized daily, weekly, monthly, and yearly reports analyzing and
summarizing key sales data, prospect feedback and providing project
recommendations;
Track and report daily and weekly activity figures to clients and internally to CEO to
establish trend data;
Lead weekly meetings with high-level clients (in person and/or via conference call);
Monitor, manage and evaluate sales staff performance on an ongoing basis;
Design and implement compensation plans for sales team;
Provide consulting and ticket sales initiatives for clients to increase revenue for both
organizations and maintain maximum customer service level;
Involved in project teams for new stadium developments for New York Yankees and
New York Giants including pricing structures, seat assignment, customer service
policies, and generating new sales;
Identify new project opportunities/new revenue streams for Turnstyles Ticketing;
Establish and maintain relationships with sports management professors
nationwide.
June 2004 – 2006: Telephone Sales Representative and Project Leader
Responsible for outbound telephone sales totaling over US$451,000 in 2004-2005
sports clients; over $816,000 in sales for 2006;
Project leader for 2005 Stanford University football sales campaign, responsible for
50% of overall team sales. Managed leads, organized sales strategies and trained
sales staff of four people. Worked closely with Stanford University liaison;
Handled inbound sales for sporting events and performing arts centers, including
specific on sale events and day-to-day sales and service;
Operated ticket-scanning technology at the entry point for New Jersey Festival of
Ballooning 2004 and 2005.
1
Big Bear Stores / Community Markets: Chillicothe, Ohio
1996 – May 2004: Customer Service
Managed 20 customer service employees, ordered product, and handled large sums
of cash;
Assisted in stock/inventory management, service center/office work, and front line
management.
Additional Skills
Proficient in Microsoft Office (Word, Excel, and PowerPoint, Access);
Various Ticketing Software Platforms;
Avaya Telephone System;
Five9 Telephone System;
Paychex online Human Resource & Time/Labor management.
Activities/Volunteer Work:
Unioto Junior High School assistant basketball coach 2000-2003;
o Organized drills, prepared individuals for games, supervised practices, and
evaluated talent.
NIRSA basketball tournament; Ohio University 2003;
o Assisted in the operation of the multiple-day tournament;
Co-captain of intramural basketball and football teams 2001-2002;
Unioto Middle School basketball coach (team of 4th grade students) 1995.
Education: Bachelor of Science in Sport Sciences at Ohio University; Athens, Ohio (1998-2003)
Major: Sport Management
Minor: Business; Coaching Education
Associates: Business Management Technology
2