Sales Manager

Jhon Ruiz

**** ** **** ****** *****, FL ***** Cell: 407-***-**** ***********@*******.***

Value Offered 8 years’ experience: 4 in international sales, administration, marketing (B2B),

and 4 in face to face sales. Proven track record in meeting sales and new

account targets. Excellent people skills and interaction with coworkers,

teams and clients internationally. New clients’ acquisition, negotiation,

technology sales and management skills. English and

Spanish. Portuguese level 2. Current Florida Real Estate Broker Sales

license. Proactive, strong analytical skills, hard worker, self-motivated, and

team player.

Key Skills Sales, Marketing, and Project Strong multitasking skills

management Global market sales strategies

Training & management of sales teams International business and trips

Customer Service and problem solving

Achievement ScanSource Latin America Mar

Highlights 2012 - Jan 2013

Promotion, development, and management of 4 manufactures’ brands, by

As Product

Marketing executing business plans, marketing, and sales activities targeting resellers

Manager &

in the region.

Business

Supervised the Asset Coordinator daily activities and inventory/stock

Development -

strategies.

B2B

EPSON – run rate sales up by 12% in Q3 and 15% in Q4 2012, by

recovering sales from lost accounts and enhancing the inventory levels and

quality.

Datalogic - increased sales by 70% in Q4-2012. Double 2012 sales in hand

held and fixed mount scanners.

Elo Touch – increased the top (40% share) region sales by 10% Y/Y, and

increased the number of clients by 20%, by improving overall marketing

activities.

Paid over $12,000 to the sales team in spiffs throughout various incentive

programs; also created a strong personal and business relation with the

team and vendors.

As International Generated numerous leads and potential projects thru sales presentations,

Marketing &

advertising, business trips, and tradeshows. (Colombia, Guatemala,

Sales Manager -

Dominican Republic, PR)

B2B

Successfully prepared and presented monthly reports and quarterly business

reviews.

Tourico Holidays, INC. Jun

2009 - Jan 2012

Managed a distribution channel of 104 travel inventory and booking engine

websites in 34 countries. Supervised, trained and supported 20+ sales

managers and 60+ resellers.

Advocated Tourico Holidays as the main travel inventory and technology

supplier for travel agents, tour operators, airlines, and large companies

Jhon Ruiz Phone: 407-***-**** Page Two

around the world.

Supported our in-country 37 local offices by creating lead and sales

generation activities, providing training, and being accessible 7 days a week

and late night hours.

Dec 2011, visited 6 major clients in Japan, successfully introduction of our

new products.

Daily coordination with internal departments, including Finance, Operations,

Legal, Marketing, Sales, Product, Customer Service, and IT Development.

Oct 2011, visited 6 major clients in Italy, and increased the Vacations homes

and Mauiva AirCruise sales from the region.

Sept 2011, Marketing team leader for project: rebranding

www.1minutebooking.com Launched in Las Vegas - ASTA tradeshow.

Double the total sales in 2012: 2 million.

Exceeded sales Q3 2010 vs. 2011 by 30%. By Q4 2010 surpassed 2009

EBITAD by 21%. Also exceeded Q3 2009 by 25.88% in Q3 2010

Maintained a database of margin rules, resellers, allotments, and

conversation logs.

Dec 2010, project member in the new development and marketing planning

for AA project: www.americanairlines.co.uk (Technology and travel

inventory – 32 sites)

Oct 2010, in Guatemala, successfully trained 55 B2C travel agents in the

functionality/operations of our booking website solution. Tivoli travel agency.

Jul 2009, took immediate actions to restore 60% of business from existing

clients, exceeding sales quota by 13%, increasing EBITAD by $120,360.

Provide constant training, to sales reps spread in 5 continents, in order to

help them bring in new profitable accounts/clients to the pipeline.

Constantly work together with travel agents, tour operators, and airlines

creating marketing programs, trainings, and sales plans to increase market

share and profitability.

Achievement Orlando Convention & Visitor Bureau (Visit

Highlights Orlando) Aug 2008 - Jun

As Latin American Marketing Agent (intern) 2009

Actively marketed Orlando, to the Latin

America region, as a family & business travel

destination, by supporting the marketing team,

in-country representatives and key players in

the travel industry.

Sold all the add spaces of a 24 pages promo

piece - to the Orlando’s main shopping

venues, advertising the Orlando’s shopping

experience to the Latin American Market.

In teams, coordinated and supported 12 FAMs

(Familiarization tours for travel agents from

China & Latin America)

Helped with the renovation of the main

website and marketing materials, improving

the message to the Latin American, Spain,

and Portugal markets.

Successfully cooperated with the preparation

to attend 14 international tourism trade shows,

securing the company image and business

Jhon Ruiz Phone: 407-***-**** Page Two

growth.

As Real Estate Sales Broker Real Estate Industry – (Realty Savings)

2004 - 2008

Accomplished 16 single family homes sales in

five months during 2006. Totaling sales

$3,288,200.

80% success, acquiring listing contracts

during daily appointments with prospects

sellers.

Supported 4 successful sales events,

supervising teams of 5 members.

Effectively prepared numerous home

comparable market analysis reports and

proposals.

Negotiated a significant amount of homes,

land, and timeshare sales contracts,

$10+Million.

Education University of Central Florida Orlando, FL

BS in Business Administration, Business Marketing, 2009

Florida Real Estate Sales Broker Licensed, 2004

University Santiago de Cali Colombia

Automated Systems Engineering Three Semesters (60 credits),

2000

Languages Expert written and verbal fluency in Spanish and English. Portuguese

beginning level class.

Technology MS Office (Word/Excel/PowerPoint/Outlook), Content Management

software, Basecamp, different CRM and project tracking systems,

ConstantContact- email marketing

International Have traveled to, or conducted business with clients in, and provided

Travel training to sales managers in -- 34 countries including :

Japan Guatemal Puerto USA

Mexico a Rico Denmark

Italy Argentina Israel Peru

Brazil Colombia Costa

Dominica Rica

n Rep Indonesi

a

l Flexibility for frequent business trips

January 15, 2012

Jhon Ruiz Phone: 407-***-**** Page Two

To whom it may concern:

Jhon Ruiz reported directly to me for two and a half years as the Sales and Marketing Manager

for White Labels at Tourico Holidays, a Travel Holdings, Inc. company. Jhon has an intrinsic

passion for the selling process and relationship management. Additionally, he consistently

demonstrated his commitment to our organization by doing whatever it took to get the job done.

Jhon’s position was a challenging one – involving both internal and external sales, marketing, and

project management involving cross functional teams. Under Jhon’s management, White Label

business grew 40% from 2010 to 2011. Even with an extremely large work load, Jhon always kept

a positive attitude and his infectious laugh.

As manager of people, it is a constant challenge to keep each individual properly motivated,

especially when long hours are the rule, not the exception. From day one, Jhon put in 10-12 hour

days to achieve project deadlines, ensure 24 hour client-response time and achieve White Label

sales goals. In addition to his long office hours, his role also required frequent work over the

weekends and international travel for client meeting and trainings. Not only did he take all this on

without complaint, but he capitalized on it growing the White Label business and taking on

additional responsibility.

I have no doubt that Jhon will bring value and contribute to the long-term growth of the next

organization for which he works.

Regards,

Lauren Volcheff

Vice President of Marketing; Tourico Holidays, a Travel Holdings, Inc. company

220 East Central Parkway Suite 4000 Altamonte Springs, Florida 32701 407-***-****

www.travelholdings.com

Jhon Ruiz Phone: 407-***-**** Page Two

Job Description – Company: ScanSource Latin America March 2012 – January 2013

Product marketing manager and business development of specialty technology products, software, and

total solutions; responsible for the development and execution of manufacturers’ business plans to increase

market share, sales, and profitability.

Brands: EPSON, Elo TouchSolutions, Dynapos and Datalogic Scanning.

Essential Job Duties:

• Creates, implements and monitors the manufacturers’ marketing/business plans and strategies

• Recruit resellers according to manufacturer standards in order to reach maximum coverage

• Helps sales reps in closing deals and projects, and sets up product trainings and technical services

• Manages the inventory strategy for the brands and product lines

• Interacts with Customers and travels to the Region to support the product lines and manufacturers

• Drives manufacturer participation in marketing initiatives through 100% utilization of available cooperative

marketing funds

• Conducts international market research through prospective customer outreach to determine current

market penetration and growth opportunities.

• Coordinates with ScanSource sales and manufacturer representatives for any special pricing concessions.

This applies to customer specific “meets competition” pricing as well as blanket special pricing authorizations

for specific products or projects.

• Meets/exceeds sales quota on a monthly and quarterly basis. Act as focal point for assigned line(s) on any

departmental issues.

• Works with the in-house financial department to provide financial support to the resellers. Make

suggestions and recommendations relative to such financial support.

Reporting Relationships:

• Direct supervision given from Vice President of Merchandising.

•Supervises the asset manager for the lines.

• Daily contact with vendor representatives, sales reps, and ScanSource management.

Jhon Ruiz Phone: 407-***-**** Page Two

Jhon Ruiz

Job Description – Company: Tourico Holidays June 2009 - January 2012 (2 years and seven

months)

Sales and Marketing Manager – Manager of the distribution channel: International white label websites

Reporting to: VP of Marketing and VP of sales.

Tourico Holidays is an international, travel brokerage company offering travel solutions to travel

professionals located in 100 countries. The company has 17 years in operations, 37 locations in 6

continents, 400 employees, 23,000 direct hotel contracts, 4,405 clients, average 4 million dollars daily sales,

40% growth in sales in 2011, and 5.6% positive EBITDA.

The position involved sales, marketing, and management activities for one of the company’s distribution

channels: roughly 100 booking engine websites (with reseller’s branding - in 34 countries) selling a massive

inventory of 23,000 global hotel products, cruise lines, attractions, cars, transfers and activities. Additionally, I

supervised, trained and supported 20+ sales managers and 60+ clients across the world. My distribution

channel made 14.7 million dollars in sales in 2011.

Key Roles

• Increase business to existing accounts/clients (Wholesalers and resellers through aggressive sales

and marketing strategies/plans and partnerships.

• Communicate with sales management on a weekly or as necessary basis to review sales

performance and coordinate an action plan.

• Support and/or achieve new client acquisitions by partnering with the company’s international sales

team.

• Lead projects/new developments to fulfill new clients’ needs by synchronizing with the following

departments: technology-developers, designers, legal, sales and marketing, operations, customer

services, product teams, and accounting.

• Provide the sales team with the knowledge and tools necessary to sell the channel’s solution.

• International travel up to 25%. Visit major and prospect clients to create stronger relationships,

provide training, create new sales and marketing initiatives, and introduce new products.

• Attend to the major tradeshows and coordinate with design for marketing materials.

• Conduct market research to target promotional campaigns and study the competitors.

Jhon Ruiz Phone: 407-***-**** Page Two

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