Sales Management

Bart Troch

****.*****@*******.*** – +1-978-***-****

Work Smarter using Data Driven Business Processes -

Business intelligence, Finance and Analytics Enabler

SUMMARY OF QUALIFICATIONS

Focused on the commercial added value that finance and IT brings.

- Builds result-driven teams (lead, develop and motivate people to over-achieve targets)

- Provides vision, direction and structure

- Relationship builder

- Hands-on professional with a strong service mentality and a sense for operational excellence

- Collaboration and solution oriented decision maker

- Excellent presenter and influencer with strong multilingual written and verbal communication skills

EXPERIENCE

Transitioned to Boston

Bought a house and became a permanent resident (green card)

Business Intelligence, FP&A and Analytics Advisory Services BOSTON, Dec 2012 -Present

- Working with senior management to understand information needs, linking strategy and business analytics

- Designing financial modeling, planning and reporting processes to support business operations and ensure continuous process

improvement

- Hands-on development and execution of roadmaps for data warehousing, business intelligence and analytics

- Facilitating international development, acting as a key partner between local and international operations overseeing roll-out of and

compliance to operating policies, analyzing results and generating reporting. Providing local support as needed.

The Walt Disney Company – Disney Consumer Products

Disney Consumer Products licenses products across all main consumer goods categories (incl. fashion, home, FMCG, toys, stationery

and publishing). Developing and optimizing the marketing mix of hundreds of new Disney products every year.

Head of Business Intelligence, FP&A and Analytics, Emerging Markets PARIS/BOSTON, Jun 2008 – Nov 2012

Directly contributing to annual sales growth every year from 2008 to date, through:

- Working with senior management to understand information needs, linking strategy and business analytics

- Designing financial modeling, planning and reporting processes to support business operations and ensure continuous process

improvement

- Developing and executing a roadmap for data warehousing, business intelligence and business analytics

- Designing decision support tools to enable the definition of sales strategy, the gathering of market intelligence and the benchmarking of

performance (KPIs), leading to year-on-year double digit sales growth at key accounts in Eastern Europe, the Middle East and Asia

- Customer lifetime value analysis, competitor benchmarking, price point analysis, market size/share analysis, range planning and margin

analysis to identify new business opportunities and the drivers of business value

- Partnering with sales & marketing to analyze business opportunities, build business cases and support new business development

initiatives

- Expanding access and self-service to data and analytics within the organization

- Leading the effort to get commercial partners to join on a common BI platform to support mutual business development

- Managing a geographically dispersed team

Head of Finance & Business Intelligence Systems, EMEA LONDON / LA, Dec 2002 – May 2008

Bringing business intelligence to every desktop, contributing to a near doubling of revenues from 2003 to 2008 across the EMEA region,

through:

- Account management/Business partnering of key internal accounts (sales, marketing and finance)

- Building a technical team to maintain and build BI and analytics capabilities (empowering team members to drive their own projects

within a structured framework)

- Designing, developing and implementing BI and finance IT solutions, allowing finance, sales and marketing teams to identify

commercial opportunities and establishing a sales growth focused culture throughout the organization

- Hands-on project management, managing multiple projects in parallel across multiple technologies

- Setting up a comprehensive company-wide training program, allowing newcomers to quickly get familiar with vital systems

- Ensuring the 24/7 support and 99% up time of systems, across Europe's G7 markets

Finance & Business Development Manager, EMEA LONDON, Nov 2000 – Nov 2002

Providing premium financial insight, allowing the EMEA fashion business to generate double digit growth through:

- Designing challenging strategic plans and budgets

- Driving quarterly business reviews with local subsidiaries, regional HQ and senior executives at the worldwide HQ in Los Angeles

- Improving quality of reporting by developing reporting applications and advocating for projects and technologies

Audit Supervisor, EMEA LONDON, May 1999 – Oct 2000

- Reviewing licensee compliance to contractual terms and negotiating the monetary impact of contract breaches with senior executives at

licensees like Mattel, Hasbro, P&G,… at their offices in Amsterdam, Frankfurt, Stuttgart, Hamburg, Bremen, Paris, Barcelona, Valencia,

Milano, Bologna, Stockholm, Budapest, Zurich, Bern, London, Manchester, …

- Recovering a record total of +$4 Mio additional royalties.

Arthur Andersen

Senior Auditor, Benelux BRUSSELS, Dec 1994 – April 1999

Performing the statutory audit of the financial statements of large clients in a wide array of sectors, leading teams of 5+ people

- Analyzing and reviewing business and finance processes for major clients (Sara Lee, Unilever, Mazda, Imperial Tobacco, …), building

trusted relationships with C-level and directors

- Gaining a thorough understanding of GAAP and a working knowledge of income statements, balance sheets, and statements of cash

flows

- Conducting Merger & Acquisition analysis and decision support (including target research, valuations and due diligence reviews)

EDUCATION

University of Leuven (Brussels, Belgium) – AACSB accredited (US) SEE, a partner school of the University of Chicago/Booth

School of Business SEE.

For international rankings of the university SEE, For rankings of the university's business school SEE (Vlerick Leuven Gent)

Post Master, Analytics - Management information/Decision support systems and Analytics

1994

Master of Science (MSc), Business Administration (Finance and IT major) - with Honors &

1988-1993

Distinction

Technologies

Methodologies, tools and languages:

* Project management: PRINCE2, agile, MS Project

* Requirements gathering: workshops, use cases, prototyping

* Testing & client acceptance: agile (quick successive iterations), user workshops, quality gates

* Application development: MS .NET (ASP.NET, ADO.NET, C#, MS Visual Studio, automation of MS Office using VBA

* BI development:

- Data Warehousing: Kimball, data sources (SAP, Oracle, IBM environments), data modelling (star/snowflake, (de)normalization), MS

Visio, T-SQL, MS SQL Server

- ETL, Cubes and Reports: MS SQL Server (Integration Services, Analysis Services, Reporting Services)

- Data Mining: CRISP-DM, MS Analysis Services, R

- Also worked with Oracle, IBM Cognos, Microstrategy and SAP BW

* E-marketing: Google AdWords

* Web Analytics and SEO: Google Analytics, Google Website Optimizer

PERMITS

I hold a European passport and a US green card giving me the right to live and work in both Europe and the United States.

LANGUAGES

English: Bilingual proficiency German: Professional working proficiency Dutch: Native proficiency

French: Full professional proficiency Russian: Elementary proficiency

HONORS AND AWARDS

The Walt Disney Company Star Award 2007:

'In recognition of a great analysis that helped the German retail sales and marketing team and the line of business team to redefine the

retail strategy for Germany. The analysis prioritizes retailers based on their financial potential and Disney fit.'

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