Sales Marketing

Scott E. Murphy

**** **** ** ****** ( Hialeah, FL 33014 ( Phone: 305-***-**** (

ab82yd@r.postjobfree.com

Qualifications

. Background in managing all aspects of a marketing strategy from print

to online initiatives while being dedicated to ensuring customer

satisfaction & consumer engagement.

. Knowledgeable on media trends and background in SEM, SEO, PR & Social

Media

. Exceptional interpersonal and team building skills with a track record

for building rapport with both teammates, managers and clients

. Successful multitasker in a fast paced environment while maintaining

efficiency and professionalism

. Excellent communication skills in both speaking and listening to

audience needs and harnessing those for profit

Skills

Marketing Strategies & Campaigns Search Engine Optimization &

Corporate Communications Marketing

Creative Team Leadership Development of Training

Product Positioning & Branding Materials

Web & Print Content Development Sales Collateral & Support

Public & Media Relations

New Product Launch

Professional Experience

Newvue - Miami, FL

Newvue is a pioneering technology company that specializes in Channel

Development for content owners and IPTV Consulting for government and

private sector organizations.

Online Content/Social Media Marketing Director, 1/2012 to 10/2012

Focus on development of online media initiatives for Newvue services, which

includes creating a comprehensive marketing plan with a strong emphasis in

social media/search engine optimization strategies and on-page/off-page

optimization; also to define programs that use online marketing techniques

to increase visibility, membership and traffic across all company brands

Developed online media initiatives for Newvue services

Define programs that use online marketing techniques to increase

visibility, membership and traffic across all company brands

Implement and manage social media programs and experiment with new and

alternative ways to leverage social media activities

Monitor trends in social media tools, trends and applications and

appropriately apply that knowledge to increasing the use of social media as

well as conduct ongoing customer/market research via survey to identify and

capitalize on unmet market needs ahead of the curve

Strategize with and educate the management team and others across the

company on incorporating relevant social media techniques and linking

strategies for SEO

Measure the impact of SEO/SMO on the overall marketing efforts and manage

analytics reports

Create weekly newsletter, respond to member questions and concerns through

site forums

Submit press releases and work with major media contacts for all properties

Wrote marketing copy used in email marketing, sales training and customer

service tasks

Everglades direct - Sunrise, FL

Everglades Direct, Inc. is a privately held company specializing in

business-to-business direct marketing, sales, service and fulfillment.

Marketing & Product Development Specialist, 1/2006 to 1/2012

Product Coordinator/Catalog Merchandising Specialist

Marketing Coordinator

HR Consultant/Department Team Leader

Responsible for maintaining products within the Employment Law/Labor Law

product lines among our core brands (G.Neil & HRdirect) as well as

maintaining relationships with our reseller and affiliate partnerships such

as Office Depot, Staples, Intuit and Deluxe Business Forms & Checks.

Wrote and developed marketing copy for both print and online media channels

in order to generate sales revenue during compliance events

Responsible for coordinating and communicating with sales, marketing,

purchasing and creative teams on all development and sourcing of new

products from concept development to finished product

Worked with Purchasing department in order to maintain up to date pricing

and product and vendor information

Leveraged strengths in cost-effective marketing management and vendor

negotiations to come in under projected budget numbers (without

compromising business growth goals)

Analyzed the impact of SEO and On-page optimization of product pages and

search rankings as well as utilized social media in order to engage HR

professionals and educate them on compliance events

Developed new and maintained existing relationships with vendors in order

to further business relationships as well as grow product line sales

gnj manufacturing - Miami Lakes, FL

GNJ Manufacturing, Inc. is the leading manufacturer, distributor and

marketer of accessories for wireless devices and body jewelry since 1999

Marketing Coordinator/Corporate Sales, 5/2005 to 10/2005

Worked to acquire licensing opportunities and enhance client relations for

our product lines; Supreme Body Jewelry, Metal Gear, Fool You accessories

and CellAllure cell-phone charms

Designed displays of product samples for existing clients and prospective

buyers

Maintained a working relationship with managers, co-workers, outside

vendors and clients and an understanding of practices with as well as our

competition and the fashion industry as well

Served as primary copywriter on advertising campaigns for prospect accounts

Education

university of florida - Gainesville, FL

Bachelor of Science, 5/2004

Major: Magazine Journalism l Minor: Theatre

Writer & Managing Editor for Spring 2003 edition of Orange & Blue Magazine

President Hispanic Communicators Association, 2003; Vice-President Pride

Student Union, 2001-2002

Publicity Director for Residence Hall Week, 2000

Personal

Personal skills include proficiency with Microsoft Office 2010 (Word,

Excel, Outlook, OneNote and PowerPoint), where I have, when tested, scored

repeatedly at or above the national average (includes data entry). Computer

knowledge in Microsoft Word and Spreadsheet was essential with ability to

type 56 wpm. Excellent communication skills in both speaking and listening

to the guests needs. Fluent in English, at intermediate speaking and

comprehension levels of Spanish.

References available upon Request

Contact this candidate