Project Manager Quality Assurance

Lisa A. VerHalen

262-***-**** (H)

*** ****** ****** *************@***.***

Delafield, WI 53018

Professional Experience

Market Probe Wauwatosa, WI 2012-Present

Research Project Manager

. Assist in executing research projects, both qualitative and quantative

and various report production.

. Create and data cleaning and quality assurance protocols.

. Facilitate internal communication and interaction to deliver timely

results.

. Meet client needs for information and data analysis deliverables.

. Assist and advise other project staff.

Kohl's Corporation (Retail Industry)

2008-2010

Marketing Research Analyst.

. Strategize and implement marketing campaigns of high volume under

very tight budgets and deadlines.

. Conduct segmentation and data mining utilizing SAP and Business

Objects.

. Worked on both the direct and ecommerce campaign promotions. Generate

daily, weekly and monthly reporting to both internal and external

stakeholders.

. Manage all communication with internal creative, production

team,merchandising, IS & external list services.

. Developed and conducted test and control strategies to measure

incremental response impact of direct mail program success in order to

increase ROI.

. Recommend optimal mailing scenarios while considering cost, delivery

and marketing collateral design.

. Provide recommendations to senior principals in order to improve

product profitability utilizing historical response analysis and

benchmark analysis.

GE Supply /Rexel-GEXPRO (Electrical Manufacturing & Distributor)

2001-2008

Marketing Research Specialist.

. Led corporate projects with focus on optimizing the business platform.

. This responsibility required interpreting data and making concrete

strategic recommendations, reporting these findings directly to both

internal and external stakeholders.

. This role also required selecting and maintaining a CRM solution and

coordinating training throughout marketing and sales. The CRM

database provided various market intelligence such as, sales leads,

trend analysis, statistical modeling, target marketing and competitive

pricing strategies.

. Defined and executed data mining segmentation programs to benchmark

all marketing initiatives through SAP and Business Objects.

. These initiatives identify growth opportunities for NPI, trade area

reviews(roadmaps) including market share, penetration and

diversification within each product segment.

. Created and managed a Telesales team initiating customer campaigns

focused on expanding product market penetration and cross selling.

Education Lakeland College Sheboygan, WI

-BA - Marketing Degree

-MBA

-Green Belt Certification - General Electric Company

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