Sales Marketing
Resume:
Rich Kalsi
Napa, CA
415-***-**** Mobile
707-***-**** Ph/Fax
Email: ****.*****@*****.***
Education:
**** – University of San Francisco
MFA – Creative Writing
Degree earned. GPA 4.0
2000 – University of California Los Angeles
Diploma /Screenwriting
Diploma earned, 2001
1997- California State Long Beach
BFA -- English/Creative Writing
Minor: Philosophy
Degree Earned, 1997
Graduated with Honors: President’s List
1994 – Goldenwest College, Huntington Beach
AA -- Business Administration
Degree Earned, 1994
1990 – Musician’s Institute, Hollywood
Diploma Earned, 1990: Percussion
Work Experience:
2005-October 2008 – President/Chief Executive Officer – Capital Cooking Equipment,
Inc. Santa Fe Springs, CA
• Leadership in every aspect of operations, from product design and
development, purchasing, manufacturing, finance, engineering, quality
control, sales and marketing, OEM ventures, distributor relationships,
research and expansion into new markets Australia, New Zealand,
Latin America, South America, Europe, United Kingdom)’
• Taught seminars in high-end stove and high end BBQ design,
production and sales throughout the US at various regional trade
shows (Architecural Digest® Show in New York City, Seattle Food
and Wine Show) and national shows KBIS and HPBA.
Taught seminar in BBQ design at Wolff/Sub-Zero Corporation.
•
Taught appliance marketing techinqies to distribution partners
•
throughout North America and Australia.
Oversaw all aspects of re-branding and market re-positioning
•
Wrote, developed, and/or oversaw development of Capital Cooking
•
website 2008
Negotiated rates with advertising agencies, Public Relations firms, and
•
oversaw the creative branding of Capital Cooking
Creatively developed, art directed, copwriter on all marketing related
•
materials (POP, Brochures, sales tools) from 2001-2008
Innovated high end residential appliances market by introducing
•
revolutionary patented features into product line
Assisted in the creation of all major departments and teams within
•
company, from manufacturing, engineering, service and support,
accounting and finance, and sales
Acted as senior decision maker in the creation of all new products
•
Spearheaded a culture of research, development and innovation
•
2003-2005 – Chief Operating Officer – Capital Cooking Equipment, Inc. Orange, CA
• Oversaw all aspects of purchasing, manufacturing, engineering,
accounting, and sales and marketing reporting directly to
shareholder/partners
• Developed “Performance Series” High end ranges and range-tops
• Lowered costs and improved profitability by 100%
• Increased market-share by 100%
• Negotiated advertising buys and editorial placements in national and
regional magazines
• Created new “Power of Performance” corporate website
2001-2003 – Executive Vice President, Sales and Marketing – Capital Cooking
Equipment, Inc. Carson, CA
• Developed “Titanium Series” BBQ product line (design, engineering
and marketing)
• Provided market research and oversaw the design and engineering of
high-end “Performance Series” Grills product line
• Successfully established new distributor relationships in every major
market in the United States and Canada
• Created distributor sales contracts to govern sales and marketing
activities
• Grew sales from $0-$1,000,000 in first year of operations
• Created “Redefining Excellence” corporate website
• Exhibited in industry trade shows: Kitchen and Bath Industry Show
and Hearth Products and BBQ Association
• Oversaw all aspects of marketing: created marketing literature to
promote and execute brand values
1998-2001 – Sales and Marketing Coordinator – Dynamic Cooking Systems, Inc.
Huntington Beach, CA
• Wrote and executive produced DCS corporate video “By and For
Skilled Hands.”
• Coordinated all sales training activity between DCS and major account
Barbecue’s Galore
• Developed marketing literature for Ranges, Cooktops, Grills,
Ventilation)
• Effectively coordinated manufacturer and distributor relationships
1997-1998 – General Manager - Outdoor Concepts, Inc. Westminster, CA
• Oversaw all aspects of production, sales, marketing and finance
• Created cost reducing initiatives
• Developed marketing literature
• Established all departments: Human Resources. Purchasing, Sales,
Marketing, Accounting, Manufacturing,, Quality Control, and
Shipping
• Contracted alternate suppliers (primary and secondary) to reduce costs
and improve product quality
• Implemented quality control procedures that reduced warranty rate by
90%
• Oversaw the hiring and termination of employees
Other Work Experience:
1997 – Sales Associate – Rizzoli Bookstore, Coista Mesa, CA
• Purchased Philsophy, Literature and Poetry books using INGRAM
• Handled cash, check and credit card sales
• Stocking duties
• Organized Literature department to reflect Rizzoli International’s
high-end credo
• Assisted interior designers, architects, photographers in selecting
books for staging rooms
Selected Achievements:
2007-2008 - Designed and developed high end Maestro Series Wall
•
Ovens, Cook-tops, and Warming drawer product line
2007- Designed and Developed high end Professional Series Grill line
•
for competitive sales in builder markets
2006 - Designed and developed high end Precision Series Ranges and
•
Range-tops product line
2005 -- Invited to The White House. Toured President Bush’s kitchen
•
with then executive chef Robert Irvine. Learned about protocols and
procedures regarding food acquisition fpr President Bush, Vice
President Cheney and Congress.
2005 – Academy Awards Oscars® Ceremony (First residential
•
manufacturer of home appliances to utilize stoves in a commercial
environment for the Academy Awards Oscars® charity event)
2004 - Designed and developed high end Performance Series
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Ventilation and accessories product line
2003 - Designed and developed Performance Series Ranges and Cook-
•
tops product line
2002 - Designed and developed high end Performance Series Grills
•
product line
2001 - Designed and developed low end Titanium Series Grills
•
product line
Patents Held (jointly):
2012 - Moto-Rotis™ First motorized rotisserie system in
•
freestanding gas range
2010 - Flex-Roll™ First roller rack oven rack system in
•
freestanding ranges
Power-Flo™ First “environmentally conscious” burner system
•
for ranges, range-tops and cook-tops (Pending)
Membership Affiliations:
Kiwanis Club – Napa Valley Chapter
WGA – Writer’s Guild of America
UNICEF – Children’s Humanitarian Organization
Caucus of Color – Ethnic Literary Organization
UNHCR (United Nations High Commissioner for Refugees)
Amnesty International
NKBA (National Kitchen and Bath Association)
HPBA (Hearth Products and BBQ Association)
GAMA (Gas Appliance Manufacturers Association)
Awards:
2008 ADEX Platinum – For Design Excellence Precision Ranges
2007 ADEX Platinum – For Design Excellence Performance Grills
2003 Design Build Business – Top 100 Product Performance Ranges
Pubblications:
2012 – The Standard Speaker – “Artist Appreciates Local Scenery”
2010 – Switchback – “And Yet Beautiful in its Decay”
2008 – Wall Street Journal – “Loan Terms Tighten for Smaller Business; Recipe for
Slower Growth”
2008 - Hearth and Home “Infrared Grilling”
2007 – Kitchens.com – “Grill Maintenance”
2007 – Kitchens.com – “Grill Materials”
2007 – ABC News – “Bigger is Better”
2006 – Wall Street Journal – “Home of the Range”
2006 - Wall Street Journal “Appliances Get Massive”
2003 – Cooking and Laundry Technology – “Cooking With Flair”
2003 – FOX11 Early Show San Diego (TV Appearance)
2002 – Daily Breeze – “Starting to Cook
Special Skills:
Writing/Editing Screenwriting
Business Leadership Business Strategy
Industrial Design Brand Building
Contract Negotiation Fundraising
Customer Relations/Service Media Relations
Cost Reduction/Profit Maximization International Business
Trade Shows Product Certification
Employee Training/Team Building Outsourcing
Other:
Strong team leader, strong motivational skills, organizational skills. Creating solutions
that maximize profitability across product lines. Implementation of cost reducing
initiatives. Detail oriented, self motivated, exceptional written and oral communication
skills.
Computer Skills:
Microsoft Office (Word, Excel, Entourage, Powerpoint), Mas90, Peachtree, Illustrator,
Photoshop, FTP)
Apple Macintosh
Social Media
Interests:
Photography, Basketball, Motorcycles, Golf,, Travel, Theater, Film, Music, Fine Dining,
Wine enthusiast
Contact this candidate