Sales Project Management

Mary Costello

**** ***** **** *******, ** ***** 901-***-****

Summary:

Results-oriented marketing professional experienced in branding, messaging,

and customer relations:

. Proven creative and project management skills within time-sensitive

and fast-paced environments.

. Strong interpersonal skills, including effective listening,

responsiveness and coaching with diverse groups of individuals.

. Thorough knowledge of print production, e-communications, and web

marketing strategies.

Special Skills:

Project management Reporting Results tracking

Benchmarking Campaign development Market research

Campaign execution

Professional Experience:

Kele, Inc. (Aug 2004 - Dec 2011)

Relationship Manager Mar 2011 to Dec 2011

Marketing Communications/CRM Specialist Jan 2008 to Mar 2011

Marketing Specialist Aug 2004 to Jan 2008

Responsible for developing and implementing marketing campaigns and

overseeing print and electronic communications, including newsletter,

catalog, brochures, and direct mail; also responsible for overseeing web

site renovation and CRM business strategies.

Highlights:

. Led the marketing initiatives for Kele's "Preferred Account Division,"

including developing strategies to gain existing customers' wallet

share. Success involved ongoing research, creating personalized web

pages, email campaigns, and promotional giveaways.

. Organized Customer Appreciation Breakfast at ASHRAE tradeshow,

including contracting Dallas Cowboys Cheerleaders to perform and sign

autographs. Event increased attendance increased 200% over previous

year.

. Negotiated a co-op agreement with manufacturers, resulting in

incremental cost savings and revenue increases of $96,000.

. Developed promotional campaign of temperature and humidity products

that increased 2006 sales by 187% over 2005 sales.

. Led website renovation project, serving as a liaison between outside

consultants and internal web designers.

. Supervised 1000-page print catalog production process, including

creative direction, pre-press, photography, printing, and fulfillment.

. Researched and recommended email promotional strategy to enhance

targeted marketing efforts.

Hot Graphics & Printing Sept. 2002 - July 2004

Account Executive

Highlights:

. Starting with zero customers, built a direct customer base for repeat

business in Memphis and Jackson, TN resulting in a 30% increase in

sales from the previous year.

. Identified need, proposed and implemented improvement in company's

estimating form, resulting in reduced number of questions from

customers.

. Created dynamic presentation to educate new and existing customers on

how work flows, resulting in positive feedback from customers and

prospects.

. Recognized by customers for innovative approach to selling.

. Developed strong relationships with staff, creating a cohesive and

productive team within a deadline-driven environment.

Oden Marketing and Design, Memphis TN 1992 until May 2002

Accounts Supervisor

Established broad customer base, assuming lead on major account, developing

proposals for large projects, closing sales, and nurturing positive client

relationships.

Highlights:

. Established broad customer base, assuming lead on major account,

developing proposals for large projects, closing sales, and nurturing

positive client relationships.

. Core member on the Oden team for the Hammermill Packaging Division of

International Paper, accountable for project management and client

relationships

. Managed multiple divisions and departments of Thomas & Betts account,

including industrial, commercial, residential, consumer, HVAC,

international, human resources, investor relations, and training:

o Developed concise, dynamic 12-month communications program for

national distributor's sales force incentive program; increased

sales 20%.

o Developed co-promotion for top T&B's distributor, Wesco,

resulting in more than $1 million dollars in sales within three

months.

o Spearheaded first comprehensive product launch plan, achieving

year-end sale forecast of $3 million in two months.

o Created dynamic web tool to provide distance-based learning and

global assess to employees, distributors, and end users.

o Grew annual sales from $400,000 to more than $1M within 18

months.

Education

Memphis Vocational Technical School, Memphis TN

Commercial Art, Photography, and Printing 4.0 GPA

Contact this candidate