Manager Sales
Resume:
Tampa, FL *****
303-***-**** cell
E-mail: ******@*******.***
Dean J. Ash
[pic] [pic] [pic]
Robust CPG experience from industry's iconic brands.
Most recent as Leader/Coach for Retail Execution
Experience:
1. Account Executive representing Hershey Chocolate & ConAgra
Frozen at Kroger Roanoke Division, Sweetbay for Kellogg's
and other outlets
2. Manager of Direct Reports representing Hershey Chocolate,
Campbell Soup Co., Daymon WW and Kellogg's.
3. Team Lead representing Kroger Private Label (Daymon) in King
Sooper's office, generating programs with VP, Sr Directors
and Category Managers.
4. Recently acquired Nielsen License. Retrieve, analyze and
interpret CPG Nielsen data for selling presentations.
Acquired top national Nielsen share growth (12wk & YTD), promoted
several direct reports and developed HQ relationships with top
customers. Historical accomplishments prove my ability to not
only perform assigned complex tasks, but to enhance, refine, and
re-invest to bring something extra.
. Coached direct reports to be "critical thinkers." Example:
Facilitated collaboration for new strategy, generating innovative
way to increase consumption in Walmart stores. Developed weekend
entrance "3 Day Events" generating over $520,000 during 2013 in N.
Florida market. Presented to VP Leaders for national execution in
2013.
. Successfully coordinated cross merchandising execution among
multiple lines & sales cultures, generating increased ACV Weighted
weeks during themed events such as Resolution & Back to School, in
addition to demographically driven displays with Kashi, Kid Cereal
& Wholesome Snacks.
. Appointed Nielsen Point Person for Southern Region to retrieve,
analyze & interpret Post Analyses for specific retail driven
promotions by key customer.
. Leadership role for L&D presentations & delivery during Regional
Meetings.
. Developed Publix District Manager presentations for Retail Sales
Representatives. Initial appointments with corporate buyer, two
VP's, and several Regional Directors to sell our resources as
value added for incremental display programs.
I would appreciate an opportunity to discuss my qualifications and
how they may align with your organization.
http://www.linkedin.com/in/deanash/
8708 Bay Laurel Court
Tampa, FL 33647
E-mail: ******@*******.***
Dean Ash
Objective Compliment an organization through the implementation of
sales and marketing efforts utilized in my past
experiences. Seeking next level Management of Retail
Sales, Broker organization or National Account.
Food Sales 2/2007 - 8/2013
Experience Kellogg's
Team Lead, Retail Sales
Lead a team of direct reports to increase sales & develop
skills for career advancement, while developing data
driven presentations for Director/Regional buyers.
1st in position to coach & mentor RSR's on successfully
selling Chain District Managers and Directors with 30
appointments, totaling over $600,000 in 2008 with annual
incremental growth.
Created training slides to motivate veteran RSR's to sell
incremental displays in addition to shelf management.
Recommendation:
Dean has gone above and beyond his current job to drive
results at Sweetbay. He has been recognized by the
internal account team, but most importantly the customer
(Hannaford). Through Dean's drive and passion for
retail, he has helped to make our events even bigger -
from the best Great Grocery Giveaway displays in the
entire chain to selling Pop Tarts into the price
impression bins (driving sales up +100% VYA!). Dean's
drive to sell and do the right thing by Kellogg's and the
customer is evident in everything he does!
Rebecca Mitchell
Manager Team Sales, Hannaford Team
Just wanted to put in my strong recommendation for Dean
Ash
Ability to Inspire & Energize- He has been the exclusive
RTL chosen to lead projects & create development
opportunities- such as Nielsen Nitro
training/understanding, 3 Day Sale Events at Walmart,
mastering the PDP discussions, and numerous other
activities
Invests in People- Dean has always been a leader in his
ongoing commitment to demonstrating personal development
of himself & direct reports through identifying strengths
& weaknesses and working to align strategies at both the
customer & retail level
Create Direction- Dean has a strategic focus and long
term approach to align with the individual business
targets as well as pursue the challenges within the
customer to uncover new ways to win and grow share
Albert Treccia
Kellogg's
National Account Executive
2/2005 - 2/2007 Daymon Worldwide
Team Lead, King Soopers Division (Manager of Business
Mgr's, Cat Man, Retail Mgr)
Lead a team of 23 direct reports to increase corporate
brand penetration.
Developed several cross merchandising and thematic
events, incremental to Kroger's corporate plans, driving
corporate brand penetration past 23% in King Soopers.
Restructured team within King Soopers' office to
acquisition skill sets needed for each individual,
challenge Senior Business Managers to execute incremental
plans through innovative & profitable programs.
1/2000 - 8/2004 Campbell Soup
Company
District Manager, Team Retail (Kroger, WD, HT, Safeway,
Ingles, Wal-Mart)
Develop individual skills of twelve Territory Managers in
preparation of
Promotional opportunities.
One of 50 Merit Awards, from a Sales & Marketing force of
650.
Recommendation:
"Having reported to me during his tenure as a District
Manager in the Mid- Atlantic region, I found Dean
principled, thorough, detailed, and focused. He was very
effective generating and leading his team to deliver
creative retail solutions for breakthrough results during
a critical time of transition for our organization. He
effectively utilized his solid communication skills to
clarify expectations, conduct developmental discussions
with team members, and highlight his team's results among
senior leadership. He was also among the first to engage
his team in leveraging consumer and shopper insights for
insightful retail presentations that delivered results.
He was also successful at building relationships with key
account team peers to drive alignment on mission-critical
initiatives. He is a strong performer with an excellent
grasp of retail and would be an asset to any team seeking
to deliver consistent growth." November 8, 2010
Larry Wilson, Director Retail Operations - Eastern U.S.,
Campbell Soup Company
1996-1997 ConAgra Frozen Foods
Key Account Manager (Kroger Roanoke & Supervalu, WV)
Accountable for return on investment with quarterly
promotional programs.
Account Manager of the Half Award, Baltimore District.
Exceeded quotas by a minimum of +4%.
1987-1996 Hershey Chocolate USA
District Sales Manager (4/92 - 2/96) Kroger Roanoke,
Supervalu, WV
Promoted to manage three sales representatives and a
District Account Mgr.
Largest confection distribution in Roanoke Kroger vs.
Kroger national.
Region Sales Analyst (4/90 - 4/92) BiLo, Winn Dixie
Raleigh, MDI
Promoted to analyze business for Region office and manage
key accounts.
District Account Supervisor (4/89 - 4/90) C-Store HQ's,
Drug HQ's
Promoted to manage 8 retail merchandisers and 20 key
accounts.
Sales Representative (2/87 - 4/89)
Managed 120 retail and direct accounts
Business Manager 2/97 - 8/99 Polymer Solutions Incorporated
Experience Business Operations Manager (Manage staff, finances,
marketing)
First time position to achieve incremental growth through
efficient sales, marketing, personnel management, and
accounting systems.
Double-digit growth past two years of employment.
Implemented new programs for performance appraisals,
profit analysis and pricing, selling and marketing
programs, and quickbooks accounting.
Education 1984 Kutztown University Kutztown, PA
Bachelor of Science in Telecommunications.
Other Awards Perfect Attendance in 1990, 1992, 1994, 1996
Grocery Manufacturer of the Year in district; 1992, 1994,
1995
You Make A Difference Award, 2001
(2) You Make A Difference Awards, 2002
2001 Merit Award Winner 50 out of 650)
2007 Mentoring Program
Strengths Business Acumen, Innovation, Management of Direct
Reports, Action Oriented,
Compassion, Customer Focus, Ethics & Values, Humor,
Motivating Others, Personal Disclosure, Perspective,
Sizing up people, Strategic agility.
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Next Career Step: Regional or National Sales Role in Consumer Packaged
Goods Company
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