Allison Dybowski
Marketing Professional
Ph: 907-***-**** Email: ***************@*****.***
***** ********* ***** *****, ** 99577
QUALIFICATIONS & ACHIEVEMENTS
V As a Marketing Specialist at Alaska Communications,
designs strategies and executes key launches for the
consumer segment of the market, decreasing wireless churn.
Key launches include Apple iPhone and Home Internet.
V Performs analysis of sales numbers, and designs and
executes promotions, leading to three consecutive quarters
of positive net ads.
V Leads customer experience assurance for Marketing
department, ensuring all marketing initiatives are released
with desired customer experience.
V Demonstrates a commitment to Employee Relations and
is a founding member of the Employee Communications
Advisory Committee.
V Leads initiatives to review internal processes, and identify
areas of improvement and implement plans to improve
processes.
V Works with storefronts to identify areas of improvement
in providing excellent customer service.
V Through expert customer service training, leads training
initiatives for Alaska Communications, training 400 employees
on key company launches, including Home Internet.
V Exceptional interpersonal and communication skills
with proficiency to promote confidence and build and
maintain strategic business/client relationships, while
interfacing positively with people of diverse
backgrounds.
V Developed 5-star training program for all new hires in
Customer
Service at 5-star/5-diamond property.
V Takes ownership in delivering 5 star, 5 diamond service
at all times.
PROFESSIONAL SUMMARY
Aggressive and enthusiastic Marketing Professional with experience
within highly evolving competitive telecommunications industry;
demonstrated talent in strategy design and implementation, customer
experience and process improvement, product training, promotion
creation and launch, market research, and executive level
presentation skills. In 2012, lead focuses on internal process and
customer experience improvement, as well as lead key marketing
strategic launches. (In example: iPhone, 4G LTE, and re-launch of
Home Internet product.)
Maintain a vast wealth of knowledge in many areas including
personnel, customer experience, process improvement, project, and
agency management. Highly proficient in infrastructure implementation
and market strategy; motivated, organized, results-oriented team
player with excellent communication and relationship building skills.
KEY SKILLS & AREAS OF EXPERIENCE
RELATIONSHIP BUILDING: Exceptionally well-developed interpersonal and
communication skills; establishes professional rapport with
customers, employees and executives.
PROCESS IMPROVEMENT: Outstanding ability to lead initiatives of
process and customer experience improvement, from identifying the
areas of improvement, to developing and leading initiative to make
changes.
STRATEGY/IMPLEMENTATION: Excellent use of market research skills to
develop goes to market strategy for leading products, including the
iPhone, and the launch of Home Internet.
TECHNICAL: Excellent computer skills, knowledge of Windows, Microsoft
Word, Excel, PowerPoint, the Internet, and POS software, including
Delphi and Opera.
CAREER EXPERIENCE
Alaska Communications 2011 -
Present
Marketing Specialist
. Designed go to market strategy and lead company initiatives to
launch the Apple iPhone, the largest launch in company history.
. Leads process improvement initiatives to fix "broken" processes in
the company, and implements changes to provide a steam-lined
process.
. Leads customer experience assurance for the Marketing department,
ensuring that all marketing initiatives are released with desired
customer experience.
. Created training strategy to train over 400 employees on new
launches, including the iPhone, and launch of Home Internet
product.
. Through market and company revenue research, designs strategy and
implantation of promotional efforts, leading to consecutive months of
positive net ads.
. Coordinates and execute monthly direct mail efforts, promotional
direct mail efforts, and provided analysis and recommendations for a
1% take rate increase in direct mail efforts.
. Lead and executed all wireless devices launches, recreating the
process, and decreasing the launch timeframe from 8 weeks, to a more
efficient 4 weeks.
. Founding member of the Employee Communications Advisory Committee,
working to bridge the communication gap between employees and
leadership.
. Work with local community to form partnerships, and sponsorships
for local Alaskan events, securing sponsorships for the Iditarod,
the largest Alaskan event.
. Designed business plan, go to market strategy, and design initiatives
for a mobile store, to travel around the state, launching in Summer
2012.
The Grand Del Mar, San Diego, CA 2007 -
2010
Group Sales
. Charged with managing relationships with clientele and effectively
communicating with the Director; working with 10 accounts a week
helping bring an average of $500K in monthly revenue.
. Manage multiple tasks without compromise of quality or
productivity; work effectively with no supervision; use sound
organizational skills to achieve results that surpass company goals
and objectives.
. Assist sales team in selling high-end guestrooms to groups and
companies; organizing and preparing complex proposals and contracts
for prospective clients.
. Take ownership in delivering 5 star, 5 diamond service at all
times.
. Develop extensive monthly reports to showcase productivity and gain
knowledge of best selling market.
. Responsible for effectively delivering and implementing innovative and
unique client service techniques.
. Responsible for training new hires in Customer Service.
EDUCATION & CAREER DEVELOPMENT
University of Toledo, Toledo, OH 2002 - 2007
Bachelor of Arts
Dual Majors in International Business and Marketing
Emphasis: Sales
REFERENCES AVAILABLE UPON REQUEST
> Marketing Analyst
> Agency Relationship Management
> Product Management
> Research & Intelligence Gathering
> Training
> Employee Relations Management
> Process & Productivity Improvement
> Functions Planning & Management
> Cross Department Management
> Customer Experience
> Multi-tasking
> 5 Star Training
> Vendor Relations
> Revenue & Profits
> Corporate Vision & Strategy