Tori Burton

*** ****** ****, **** *********, NY *2061 915-***-**** ab7wpo@r.postjobfree.com

EXPERIENCE

Vice President of Marketing – evolve Federal Credit Union June 2011- Present

- Developed strategic marketing plans, including the annual marketing & social media plans, budgets and procedures.

- Analyzed market trends, demographics, and analytics to purchase media such as targeted SEO and Adwords, YouTube,

and Pandora Campaigns.

- Art directed in-house advertising efforts including traditional and non-traditional avenues in TV, radio, web, print.

- In-house creation, planning and implementation of organization’s brand change which aided in $11 Million growth in

deposits in the second month after our unveiling.

- Supported marketing avenues via an auto loan campaign such as eBlasts, direct mail, and web promotions to achieve

over $4 Mil increase in funded auto loans.

- Directed all social media campaigns with a combined social media network growth (past six months) of 171%.

Assistant Vice President of Marketing – El Paso Employees FCU July 2009 – June 2011

- Responsible for all creative and art direction production and implementation, including research, creative concepts,

designs and copywriting.

- Achieved 93% ODP adoption rate of frequent users via in-house advertising efforts.

- Built a social media department including implementing new policies and procedures.

- Developed, maintained, and/or coordinated content for all websites incl. application portals, social media and blog.

Freelance Designer - ESH Media 2009

- Magazine layout and design for a Hispanic women’s magazine.

IT Director/Web Designer – WKU SGA Winter 2008- April 2009

- Head of WKU’s Student Government Association’s website and IT department.

- Created, designed, built, and edited CMS based website portal.

Agency Assistant/Creative Director – Imagewest Winter 2007 -Spring 2009

- Developed Campaigns for both National and International Clients

- Communication skills with the ability to lead and motivate the creative team of 10-12.

- Prepressed all projects before sending to press and reviewed printer proofs.

- Oversaw creation to completion of identity, ads, brochures, banners, and web sites while communicating with multiple

clients on a daily basis.

EDUCATION

MBA, Keiser University, Ft. Lauderdale, FL

Masters of Business Administration, Specialization Marketing

Western Kentucky University (WKU), Bowling Green, KY

Bachelor of Arts Degrees, Graduated Summa Cum Laude

Double Major: Advertising, German, Minor: Graphic Design

University of Texas at El Paso, El Paso, TX

Veterinary Technician/Assistant

ORGANIZATIONS

American Red Cross, El Paso Chapter (2013- Present)

Board Member

Chapter of Credit Unions, El Paso TX (2009 - Present)

Marketing Committee, Communications/PR Chair

LANGUAGE & COMPUTER SKILLS

Fluent in German; Outstanding Reading and Writing Ability, Moderate in Spanish

Mac & PC, Microsoft Office, Adobe CS 6 [Photoshop, InDesign, Illustrator, After Effects, Flash, Dreamweaver (css, php,

javascript)], Final Cut Pro, Quark Xpress, Sketch Up, Symitar, CRM/MCIF, Google Analytics & Adwords, CMS: Joomla &

Wordpress, Webmaster Tools: Google & Bing, Social Media Design & SEO.

AWARDS

Design Named 20th of 50 Of The Most Spectacular Website Designs In Banking

2012 CUES Rising 100 Award Winner

2012 Diamond Categories Best Award Winner (Newsletter & Magazine Design)

2012 CUES Golden Mirror Award Winner (Image Enhancement, Logo Design)

2012 MAC Silver Medalist (Logo Design)

2011 Diamond Award Winner (Logo Design, Electronic Marketing, Direct Mail Category's Best)

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