Marketing School

Alison Vai

*** *** ****** *****, **** ***, Nashville, TN 37203 615-***-**** ab7nqt@r.postjobfree.com

Career Profile

During my career, I have developed outstanding leadership skills with the ability to communicate effectively to

various audiences and across numerous platforms, manage projects and people, and ensure patron/employee

satisfaction. I have an extensive background in marketing, communications/outreach, development, sales, and

problem resolution. I pride myself in being extremely gregarious and goal-oriented with the ability to network and

collaborate with all levels of internal and external stak eholders as well as all levels of management and

personnel. I am strongly committed to collaboration, strategic planning, and strong communications, internal

and external. I am seeking a position that provides a challenging opportunity to significantly co ntribute to an

organization’s outreach and growth.

Professional Experience

Metro Nashville Public Schools, Nashville, TN – January 2011 to Present

Metro Nashville Public Schools was awarded a three-year federal grant intended as a turn-around method for

six schools to attract students to the school through the theme.

Job Title: Magnet Marketing and Student Recruitment Coordinator

Marketing: Branded six new magnet schools that were traditional, low-performing public schools in

order to attract students. Developed and implemented marketing materials, in conjunction with

contracted professionals, including development of correspondence, design and editing of promotional

materials (marketing collateral and video), and coordinated mass mailings. Collected and utilized data

associated with student recruitment to drive utilization and placement of marketing materials.

External Communications: Coordinated public relations/advertising campaigns to promote Magnet

schools. Coordinated with local media to gain publicity as well as appeared on local TV and radio.

W orked with professional media agency for purchase and placement of advertisements. Presented

materials to community members.

Internal Communications: Redesigned entire district application process, forms and related materials.

Led government bids for production of all marketing materials and consultants. Determined each

schools marketing materials need, coordinated design, supplied text, and facilitated the printing

process. Assisted in preparing budget for Marketing and Recruiting. Coordinated with the Office of

Student Services’ staff to develop and maintain application process, including dates available and

information necessary to parents. Coordinated communications for the entire Office of Inno vation

including website and consistent messaging and understanding of entire office.

Community Involvement: Coordinated communications with civic and community groups. Presented

materials both locally and nationally. Assisted with attracting and maintaini ng business and community

partnerships at each school.

Parent Engagement: Explained Magnet programs to parents. Provided information, assistance and

direction regarding programs at each school and application. Advised, counseled, and worked to

influence decision to attend Magnet schools. Maintained database of interested parents. Coordinated

parent involvement activities.

Student Recruitment: Coordinates recruitment of students; maintains calendar of events; coordinates

recruitment activities such as speaking engagements, mall fairs, and school tours; maintains logs of

recruitment activities, public relations activities, and media coverage.

Event Coordination: Coordinated the district’s annual First Choice Festival. An all school fair where

over 5,000 families in attendance to network with our traditional and charter schools.

Benton Hall Academy, Franklin, TN August 2009 to January 2011

Benton Hall Academy is a private school where children that learn differently are educated with compassion,

where children who struggle academically and socially are inspired to discover their strengths and maximize

their potential, and where children who have been on the outside looking in are invited to belong .

Job Title: Director of Development

Designed and implemented the organizations first comprehensive development and marketing plan.

Spearheaded rebranding initiative and developed all marketing materials.

Implemented three major fundraising events (two new) in 2009-2010 school year.

Increased funds by over 50% for 2009-2010 school year. The 2010-2011 school year has thus far

exceeded expectations for fundraising events.

Launched social media initiative.

Coordinated all PR activities that resulted in nearly monthly (unpaid) media exposure.

Created and executed partnership with Vanderbilt in creating speaker series for parents .

Minuteman Press, Nashville, TN August 2004 to August 2009

Minuteman Press is a printing franchise that specializes in high-quality marketing collateral and direct mailing

services.

Job Title: Senior Account Executive/Marketing Manager

Developed and managed over $800,000 of new accounts in 5 years.

Created and executed a four-part marketing process for Minuteman aimed at target demographics.

Served as the marketing consultant to established accounts in order to maximize success and cost savings.

Created multiple philanthropic programs for Minuteman Press to give to the local community.

Skills and Assets

Proficient in MS Publisher, MS Word, MS Excel, MS Outlook, and MS Power Point

Non-Profit Board and Committee Positions

Community Achieves Oversight Committee 2012-2013

YMCA’s Building Futures one-to-one mentoring program volunteer 2012

Report Card Committee with Nashville Chamber of Commerce 2010-2011

Young Professional Advisory Committee for Fifty Forward 2010-2011

CABLE board of directors 2007-2010; 2013-2014

Benton Hall Academy Board 2007-2009: Marketing Committee Chair.

Nurses for Newborns Advisory Board 2008-2009

Adventure Science Center’s Caper Committee 2009

Alcohol and Drug Council Board 2008-2009: Marketing Committee Co-Chair.

Susan Komen Race for the Cure Steering Committee 2008: Director of Teams.

Served as BNI (Business Network International) Metro Chapter president for 2006 term

National Presentations

National School Public Relations Association Annual Conference 2013

MSAP Project Director Meeting October 2012

Magnet Schools of America Summer Conference 2012

Affiliations

Association of Fundraising Professionals

Nashville Area Chamber of Commerce member

Magnet Schools of America member

National School Public Relations Association member

CABLE member

Toastmasters

Greater Nashville Hotel and Lodging Association member

Nashville Home Builders member

Junior Chamber of Commerce member

National Association of Professional Women

Awards

CABLE’s Rising Star in 2008. CABLE’s mission is “Connecting Women and Opportunity”. CABLE’s Rising Star

is given to a young CABLE member who exhibits excitement, energy and leadership potential through her

willingness to assume responsibility for the projects and activities of the organization.

Education

M.Ed., Non-profit Leadership (2012) – Belmont University, Nashville, Tennessee

B.A., Business Administration with Marketing Emphasis (2003) - Middle Tennessee State University,

Murfreesboro, Tennessee

Continuing Education Courses and Seminars

Magnet Schools of America 2012 National Legislative Training Conference

Magnet Schools of America 2012 National Conference

National School Public Relations Association 2012 and 2013 Annual Seminar

Center for Non-Profit Management: Grant Writing Workshop, July 2009.

Center for Non-Profit Management: How to Raise the Money You Need: The Fundamentals of

Fundraising, January 2010.

Internship: Nashville Chamber of Commerce and Academies of Nashville 2012

Contact this candidate