Management Marketing
Resume:
SCOTT ALBERS
********@*******.***
SUMMARY
• Experienced financial services copywriter and creative consultant
• Persuasive writer who produces benefit-driven, action-oriented communications
• Ability to easily understand technical aspects of products and create easy-to-understand explanations of
their functionality and usefulness
• Strong interpersonal and counseling skills and ability to work with individuals of all levels
• Highly flexible and comfortable working with ambiguity, changing time-frames and short deadlines
• Responsible, committed to success and collaboration
PROFESSIONAL EXPERIENCE
CREATIVE CONSULTANT/COPYWRITER, New York, NY 2010 -
Off-site freelance assignments for Morgan Stanley Smith Barney, Architecture & Design
Film Festival, and various boutique agencies specializing in financial services marketing
UBS, Weehawken, NJ 2007 - 2010
Director/Senior Writer
Transaction Products and Wealth Management Research
Created and developed a full-range of wealth management marketing communications to reinforce and
enhance the UBS brand to both internal and external audiences.
• Product marketing literature
• Training and promotional materials
• Seminars for Financial Advisors
• Internal communications and articles
• Employee-related news and information
Also operated as head writer on the firm’s special task force for Auction Rate Securities, developing all
communications and talking points for Financial Advisors, Regional Area Managers and clients.
CREATIVE CONSULTANT/COPYWRITER, New York, NY 2002 – 2006
Onsite freelance assignments at ad agencies
Visa Marketing Consulting (Visa’s internal marketing unit) Developed dozens of direct marketing test
packages for Visa’s top tier banks, following each bank’s specific standard for communication. Directed
creative staff and freelancers. Interacted with agency senior staff in developing promotions and new business
pitches.
MasterCard Created Global MasterCard’s first direct mail package for regional banks in the Pacific Rim
and Africa to acquire new accounts and promote debit cards. Edited white papers, newsletters and global
corporate guidelines.
Victory Capital Management Developed an authoritative 5-step guide to help plan sponsors and
financial advisors protect their company’s retirement plan. Performed all competitive research, provided
complete strategic outline and due diligence and adhered to all government regulations.
JPMorganChase Developed a variety of direct marketing promotions to replace check incentives for
Chase insurance products - Chase Identity Protection, Chase Fraud Detector, etc. Also, re-engineered
control packages to improve response rates for home equity lines.
CompBenefits Developed architecture, a full website and all sales collateral for this health care provider
who was recently given approval to offer dental benefits to government employees and annuitants. Prepared
full presentation for client to give to government officials. Finished assignment in less than 8 weeks of
approval per governmental guidelines.
STARK, NYC, New York, NY 1996 - 2002
Account/Creative Director
Management and creative direction for the agency's key accounts from conception through execution
Chase Manhattan Bank Collaborated with product development team in the launch of the industry’s first
co-branded debit card (Continental Airlines); developed all creative materials for acquisition, fulfillment,
activation and retention programs. Collaborated with product development team in the launch of industry’s
first debit/smart card with a consortium consisting of Visa, MasterCard, Citibank and Chase. Developed
communications for the introduction of numerous investment, insurance & relationship products – e.g., Vista
Funds, Select Banking, Business Plus; developed corporate communications for bank mergers and
acquisitions; implemented a turnkey program for branch consolidations. Responsible for developing all
creative briefs, concepts and oversight of all programs.
Bank of New York Developed creative materials for the launch of a business debit card to high net worth
customers. Developed materials for numerous business debit card and loan programs, prepared and
conducted all presentations to clients.
TAIB Bank, Bahrain Developed all corporate communications and advertising promoting wealth
management solutions for high end investors and high net worth individuals; developed all annual reports,
advertising campaigns, website development and product brochures.
THE DIRECT MARKETING GROUP, New York, NY 1990 - 1994
VP, Management Supervisor
Management and oversight five of the agency's key accounts MCI, The Associates, Canon Government
Marketing, The CIT Group and the Ad Council. Prepared marketing plans and creative briefs, played key
role in creative development, interacted with production and creative departments, made all client
presentations and worked with senior staff in developing new business pitches.
AYER DIRECT, New York, New York 1985 - 1989
Account Executive/Account Supervisor
Day-to-day management of Citibank's credit card business; introduced Citi's first affinity card
(American Airlines), and first loyalty program (Free Gifts)
NOTABLE ACHIEVEMENTS
Winner of the DMA's Diamond Echo Award
For The CIT Group, a lead generation program using a custom designed baseball promotion CIT’s personal
database. Program generated a 92% response rate and $75 million in sales from Fortune 200 companies.
Winner of the Ad Council’s Special Commendation Award
For The Ad Council and the EPA, a program which permitted the sale of a home safety product directly to
the consumer - the first of its kind among government agencies.
EDUCATION
Oglethorpe College, Atlanta, Liberal Arts
Berklee College of Music, Boston, BFA in Arranging and Composition
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