Manager Sales

Riccardo Loreto

Via Evemero **

***** ****

Italia

Tel +39-06-509*****, Fax +39-06-509*****

Mobile +39-335-*******

E-mail: ********.******@******.*** ; ********.******@******.**

Curriculum Vitae

Personal data:

Place and date of birth Rome,11/02/1972

Civil Status Single

Military service From 27/05/1998 to 24/03/1999

Professional Experiences:

2007- 01/2013 Customer Care Manager at Stryker Italia srl, Via degli

Olmetti 1 Formello Roma

Responsible for all Customer Care functions, including Order

Management, Kit Booking, Technical Services Administration,

Tenders and Pricing. Contract agent management.

Reporting directly to European Operations Senior Director.

Key Responsibilities:

- General responsibilities: Department Budget, Resources

management, Revenue recognition country lead, Referent for

distributors and dealers

- Department Plan and Execution, performance monitor and

management following department KPIs ensuring issues are

addressed, quality is maintained and business target are met.

- EMEA & Corporate projects management

- Cross Functional relationship ensuring appropriate reporting

and analysis of overall performance are delivered, process

leaning to maximize function efficiency.

- Member of Stryker Italy Board.

- Legal representative in Tender and Contracts since 2007

Achievement:

2012 Team restructuring (23% optimization)

2011 Successful new ERP Oracle deployment ensuring a zero impact

to the business

2011 Neurovascular EMEA business integration follow the

acquisition of Neurovascular business from Boston Scientific.

2009: Member of Stryker Italy Board.

2008 Team restructuring (European Operations team award).

2007-2012: 83% Tender award rate.

2007-2012: 100% of Customer Care KPI indicators reached in the

period.

2003/2007: Product manager Hip at Stryker Italia S.r.l, Via Ghisalba, 158

- 00188 Roma.

Product management responsibilities for the several brands of

the hip Prosthesis product portfolio (about 20 millions E),

reporting directly to BUD.

Key Responsibilities:

- Brand and product management.

- Strategic planning and sales monitoring.

- Communication campaign ideation.

- New product launch

- KOL selection and recruitment

- Sales Force and HCP training.

- Event planning and management

-Technical support in the operating room

Achievement:

Product portfolio Sales Trend:

2003: 0% vs 2002

2004: + 6% vs 2003

2005: + 8% vs 2004

2006: +13% vs 2005

2006 - Best European product launch in term of communication

campaign, volume and value sold and average selling price for

the X3 polyethylene hip liners.

2006 - Exeter brand best historical sales performance in Italy

in term of volume and Value.

2006 - Best Italian sales performance for Restoration Modular

(revision product) since its launch in term of volume and Value.

2001/2003: Account manager at DiesGroup S.r.l, Via Masina 8 Roma 00153

Roma.

Responsible for business development, customer loyalty,

communication project ideation and management for the following

customers: Merck Sharp & Dohme, Pfizer, GlaxoSmithKline, Bristol-

Myers Squibb (div. UPSA, Convatec), Visufarma, Gilead, Roche,

Commerzbank.

Key Responsibilities:

- Virtual surgery simulation trainer for HCP.

- Strategic planning.

- Communication campaign ideation.

- New business acquisition

- KOL relationship

Achievement:

2002: Virtual surgery simulation launch to support Pfizer and

Merck Sharp & Dohme marketing activities.

2003: Communication campaign tender won: Commerzbank

2001: Internship as marketing associate at Air France Italy.

Assist Marketing Director in market analysis, development of

direct marketing project, editor in the Air France web site

2000/2001: Internship as Account manager and Planner at BBDO D sseldorf

GmbH

Supporting the Unilever/Bestfood and Whiskas Worldwide Account

Director in the international communication campaign

coordination,

Education:

2001: Master Degree in Marketing & Commnication at Meta University of Roma

with the sponsorship of Confindustria.

2000: Bachelor degree in Statistical & Demographic Science at "La

Sapienza" University of Rome. (99/110)

Thesis: The growing up of the European population and the

pharmaceutical market trend

1991: Italian High School Degree at Liceo statale "Democrito" di Casal

Palocco, Roma.

.

1990: US Graduation at the Mt. Whitney High School, Visalia, California,

USA.

Clifton strength finder: Self Assurance, Analytical, Significance, Learner

and Maximizer.

Training: Lean green belt, Management by Objectives (M.B.O.), Operative

Marketing, Sales Techniques, Development and management of

mangers capabilities, Public Speech techniques, Change

Management, Finance for no Finance, Compliance, 231 Law,

Languages: Italian Mother tongue

English Able to negotiate

IT Skills: Advanced knowledge of MS Office, Oracle, Outlook, MFG - Pro,

Lotus Notes, Adobe Acrobat, Photo Shop.

Hobbies: Trading, Reading, Bonsai, Sport and travel.

Roma, 12.01.2013

Riccardo Loreto

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