LOCKE CHASTAINE

**** **** ****** ****: 408-***-****

Los Gatos, CA 95032 Alt: 415-***-****

E-mail: ab74lo@r.postjobfree.com www.linkedin.com/in/lockechastaine

SALES / MARKETING / STRATEGY MANAGEMENT EXECUTIVE

CORPORATE / ENTERPRISE SALES OF PRODUCTS AND SERVICES

Strategic Planning * Leadership & Mentoring * Business Process Improvement

* Automation * Marketing

Market Segmentation * Sales Managment * Sales Training & Motivation *

Supply Chain * Logistics * Operations

PROFILE Dynamic 20 year business management career consistently

creating business value in solution sales environments.

Executive leadership, M&A, negotiation, strategic

partnership development, technical acumen, key account

management, new market & product development, identifying

market opportunities, increase revenue and margins,

intellectual property strategy development and

implementation, cutting edge in-bound marketing, SEO, PPC,

A/B testing, Social media.

. Strategic leadership and team builder, adaptable

and persuasive, able to lead cross functional

teams to creatively meet market challenges and

customer needs.

. 'Think outside the box" ability to formulate

ideas, manage innovation initiatives, elaborate,

refine, analyze, evaluate, communicate ideas and

manage projects to maximize business results.

. "Big picture" business acumen, understands

financial, accounting, marketing, legal, and

operational functions and has the ability to make

intellegent strategic decisions resulting in

profitable outcomes.

PROFESSIONAL EXPERIENCE:

2005 - Present CMY Ventures, Inc., Los Gatos, California (IT &

Busines Consulting services)

VP Marketing

Business consultant focused on B2B & B2C Marketing, Sales

and Business Development.

. SEO, SEM, CPA/CPC/CPM campaign optimization,

Retargeting, web design, Site maps, Google Analytics

. Social Media and Viral Marketing, Facebook Page

Traffic Generation

. Marketing Communications, Lead Generation Strategies

Advertising, landing page design, Lead

Analysis/Scoring, A/B Testing

. On-Line Video Marketing Creation

. Email Marketing, Auto-responder campaigns, Drip

Campaigns, Newsletters, Case Studies and White

Papers,

. Competitive Analysis, On-line Ad spend, Channel spend

. Created out-bound Marketing Campaign for IT

Consulting Services resulting in $1.2M new business

in 6 months

. M&A: raised business acquisition capital, negotiated

and executed business acquisition, evaluate business

investment opportunities

2006 - 2012 Aquaprix, Inc., Hayward, California (B2B equipment sales /

leasing / service)

President / CEO

CEO of Bay Area's premier B2B water purification provider.

* Increased contract sales 80%, generating $1.7M/yr by

establishing 3rd party contract funding / billing solutions

* Increased web sales from 0% to 17% of total sales using

in-bound marketing, PPC, A/B testing, landing pages

* Increased service revenues 117% over 5 years through

customer retention programs

* Grew rental revenues +20.7% over 5 years during recession

* Expanded customer base 30%, from 1,100 accounts to 1,500+

accounts during difficult economy

* Key account relationship management with Google, Marvell

Semiconductor, Adobe, Lockheed, Lucas Entertainment,

Bechtel, Williams Sonoma, Abbott Labs, State Compensation

Insurance Fund, SAP, Logitech & many others

* Expanded business into B2C residential water purification

market, B2B office coffee solutions, and opened, staffed,

and managed expansion into Los Angeles market, 25% year on

year growth

* Developed nation-wide dealer network relationships

* Reduced staff OH 17% by cross training and restructuring

staff

2005 - 2006 Power Engineers, Power Food Equipment Group, Hailey, Idaho

(Engineering firm) General Manager

Short-term project at Power Engineers to assess corporate

acquisition/divestiture.

* Assessed the business models, recommended and assisted

with spin off of PFE subsidiary.

1999 -2005 Sinclair Systems International, LLC, Campbell CA (B2B

equipment leasing & label supplier)

Vice President Marketing and Business Development

Drive corporate strategic planning, marketing, and business

development activities for $100MM/yr. global supplier of

niche labeling systems.

* Cut production lead-time 80% from 2 weeks to 3 days,

reduced inventory by 75% and reduced shrink by 90% by

creating and implement demand estimation and inventory

planning tools.

* Co-inventor of B2B supply-chain integration system using

RFID to provide real-time usage data

* Initiated two successful patent infringement suits and

delayed Fortune 500 competitor's entry into market for 2

years by developing and implementing successful

Intellectual Property strategy

* Implemented cloud based corporate communication solution

to share knowledge and coordinate global network of sales

representatives, agents, & contractors

* Develop and articulated strategic plans to BoD and

executive level

* Extensive data analysis, budgeting & financial modeling

* Supported JDE One World implementation

1994 - 1999 GME Inc., Boise, Idaho (B2B capital equipment sales)

President & CEO (1998 - 1999)

General Manager (1997 - 1998)

Ignited rapid growth in niche food processing capial

equipment manufacturing company.

* Grew sales +288%, increased profits +427% over three year

period by developing key account relationship, tailoring

system design for optimal performance, and modularizing

equipment suitable for ocean container shipping allowing

customers to realize global standardization of high volume

production lines.

* Saved customers on average $1.056M/plant/yr by inventing

new cutting system which reduced customer's operating costs

1%

* Slashed manufacturing errors, rework, and manufacturing

costs by implementing SolidWorks 3D modeling package.

Allowed engineering and fabrication of systems too large to

assemble in facility and to ensure equiment disassembled

fit into ocean going containers for international export.

1993 - 1994 Dykas & Korfanta, Boise Idaho (Intellectual property law

firm)

Office Manager & Patent Agent Trainee

Managed office and staff of intellectual property law firm.

Learned to draft patents, analyze patent office documents,

general intellectual property law & issues.

1991 - 1992 JST Custom Fabrication, Boise Idaho (Semi-conductor wet

process equipment)

Business Development and Lead Engineer,

Lead product development and business development efforts

in manual/automated wet processing semiconductor capital

equipment market.

* Increased sales +32.5% by developing new product lines

for key accounts.

1988 - 1991 Texas Instruments, Defense Systems and Electronics Group,

Dallas Texas

Systems Engineer

Responsible for systems level testing and verification of

airborne electronic systems.

* Saved test & verification program +$2.21M by writing test

automation software using GPS to develop test programs and

catch errors before executing tests

* Saved TI $10M++/yr with development of Part Selection

tools to facilitate incorporating Mil-Spec components into

design from inception & eliminating redesign/testing.

* Top Secret and customer specific security clearances.

EDUCATION JD (2004) MBA (1994) B. S., Mech. Engr.

(1987)

Santa Clara Boise State University of Idaho

University University

TECHNICAL SKILLS Skilled with MAC OS, Windows 7 & XP, Google Apps,

SalesForce, ACT, Word, Excel, PowerPoint, Visual Basic,

Citrix, SEO, A/B Testing, SQL queries, CSS, HTML.

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