Marketing Real Estate

Lois Kathleen Beall-Eisen

*** ********** ***., **** *** Santa Monica, CA 90403

Cell: 310-***-**** Home: 310-***-**** *****************@*****.***

SUMMARY:

My goal is to make a career move that is fun, personally, and

professionally rewarding. One that will utilize the unique set of skills

and experience I have in real estate and advertising.

SKILLS:

ADVERTISING, MARKETING, PUBLIC RELATIONS, and EVENTS PLANNER:

Responsible for budgeting and negotiations, pre & post marketing analysis,

Co-Op advertising, public relations, and insertion orders for local,

national and international clients. Large and small event planning

logistics and vendor contract negotiations,. Travel arrangements, calendar

management of conference rooms, auditorium, and overflow rooms or area,

and coordinator of promo media appearances, press releases, clients, guest

speakers, copywriters, and account executives. Supervised and coordinated

talent rotations, interns, AV Techs, onsite vendors, and setup/break down

personnel. Client, vendor, and sponsor database management. I am a

Certified Bridal Consultant and Wedding Planner and Certified Destination

Wedding and Honeymoon Specialist.

Administrative:

MS Office including Outlook, PowerPoint, and Excel. Adobe 8.0, Power Slides

Duo, Scanning software. Appointment and calendar scheduling, speech and

letter writing, domestic and international travel arrangements and calendar

and conference room scheduling, expense reimbursements, monthly and year-

end financial statements, accounts payables/receivables, multisite video

and teleconferencing, WebEx, Webcast, Go To Meeting coordination, vendor

contract negotiations, analysis and renewals, internet, library and

microfiche research. 60 wpm.

Events:

Corporate training and team building seminars, off-site product and brand

demonstrations, Earnings Calls, R&D, HR Lunch N Learns, symposiums, One on

Ones, Point to Point, WebEx, Webinars, teleconferencing, videography,

scholar in residence seminars, jet ski demos, fashion shows, televised and

remote broadcasts, trade shows including booth placement, storage, banners,

displays, and presentation/marketing materials, real estate and art

auctions, non-profit galas, and awards dinners, fundraising walks,

festivals & carnivals with fireworks, laser light shows, VIP tents,

children's play area, and staged performances. Supervised 100s of volunteer

teams, liaise with local, county, state, and federal FAA, fire, safety, and

security personnel for logistics and permits.

GRAPHIC ARTS PRODUCTION:

Production Coordinator and Artist Supervisor. Supervised 7 in house and 5

free lance graphic artists & AV Technicians.

Provided logistics support for fire and safety personnel booths, tables,

stages, fireworks, and pedestrian traffic. Responsibilities often ad

trafficking and marketing materials coordination from concept to completion

with turn around time from 1 - 10 days for billboards, news, magazine,

digital media, digital photography and creation/developing advertising

print negatives, editing and proofing, importing/exporting of documents,

intern and administrative employee supervision.

REAL ESTATE:

Residential, land, and commercial sales & leasing, relocation coordination,

property management. Experienced in property and lease database

maintenance, lease renewals, CAM accounting, accounts payables/receivables,

acquisitions demographic research, market analysis, property maintenance

coordination, digital photography, inventory ordering/tracking, and

property marketing via LoopNet, CCIM, CoStar, and Propertyline emarketing.

Licensed: CA

EXPERIENCE:

REAL ESTATE: CB Richard Ellis, Keller Williams, Prudential. CA and TX.

April 2000 to December 2012.

Realtor. Million Dollar & Top Producer. Keller Williams, TX. April 2005

- Real Estate Commercial, Land, Residential Sales & Leasing and marketing

of properties

- Contracts: Leases, lease renewals, Buyer's Rep, Build to Suits, LOIs,

Brokers Agreements

- Vendor and Maintenance contract analysis and scheduling

- Research: Due Diligence, traffic counts, demographics, prelim title

reports, and schematics, aerial photos, plat maps, prelim BOVs

- Signage research and placement, hi & low resolution marketing materials

for emarketing,

- Pipeline database maintenance, customer and database development and new

client / sponsorship research

- Coordination of Brokers and client showing of properties & advertising

including newsletters, flyers, print ads, MLS, CCIM, LoopNet, CoStar online

advertising

- Site selection, logistics regulations research and support,

setup/breakdown, travel arrangements, and expense reimbursements

Main Contribution:

I improved of marketing and leads generation resulting in a $45 million

dollar build to suit.

YORK TELECOM CORPORATION. Eatontown, NJ. November 15, 2007 to June 13,

2008.

Contract Event Coordinator/B28 Auditorium and Conference Center for Amgen,

Inc. in Thousand Oaks, CA.

- B28 Auditorium and Conferencing Center and over flow rooms calendar

scheduling

- Coordination of teleconferences, video, webcasts, WebEx, and point to

point meetings and earnings calls

- Consulting and customer support representative for NetMeeting, WebEx,

webcast, video, and teleconferencing

- Liaison with facilities, caterers, and management

- Improved database management through upgrade recommendations

- Month and year end auditorium and overflow room's usage and comparative

analysis reports

- Performed database analytical functioning test runs

Main Contribution:

Initiated database performance review to improve statistical reports

generation and information retrieval for all Amgen databases worldwide.

RECRUITER'S WEST TEMP AGENCY. Los Angeles, CA. October 15, 1998 - September

15, 2001.

Long term temp assignments.

FIRST REPUBLIC BANK - 9 MONTHS for Branch Regional Director. February 7,

2007 to November 2007.

Administrative Assistant, long term temp.

- Administrative office including answering heavy rolling calls

- Meeting room calendar scheduling, Point to Point coordination, evites,

rsvps,

- Travel Coordination and expense reimbursements

- Inventory ordering, and maintenance of database and files

- Events Coordinator: video, point to point, webcasts, WebEx, and

teleconferencing, corporate events

CIBC WORLD MARKETS - 8 MONTHS. December 22, 2000 - September 15, 2001.

Administrative/Events & Meetings Coordinator, long term temp for Managing

Director, Health Care Research Division in Los Angeles.

- Point to Point, One on Ones, conference room scheduling and coordination

- Los Angeles office liaison for CIBC World Markets Annual World Health

Care Conference on Pharmaceutical and Generic Drugs

- Department travel arrangements, appointment and calendar scheduling, and

expense reports/reimbursements

- Power Point presentations, executive correspondence, proofing, and word-

processing. 60 wpm.

- Compilation and review for compliance of marketing materials

- Answering of heavy rolling calls heavy client/corporate contact for 3

researchers

- ILEX & equity research

Main Contribution:

Found $4,500 due from travel cancellations, and organized computer folders

for faster retrieval.

MORGAN STANLEY DEAN WITTER - 10 MONTHS. October 15, 1998 - December 15,

2000.

Marketing Coordinator & Assistant for Executive VP Cashiering temp.

- Marketing research and shipment of marketing materials

- Analysis of marketing efforts and customer profiles

- Reviewed marketing materials for compliance

- Events Coordinator: customer appreciation events, office catering, lunch

n learns, and birthdays

- Travel arrangements, calendar scheduling, expense reports and

reimbursements

- Cashiering: journal entry of funds, reconciliation of cash and funds paid

blotter, input of wire and cash transactions

- Approval/processing of daily check requests for 30 branch brokers & out

of branch pick-ups

- Executive correspondence, ILEX equity research/stock quotes

Main Contribution:

Streamlined marketing, reduced overhead by two employees, and increased

profits.

E&M RANCH, INC. and NORCO RANCH, INC. Norco, CA. June 15, 1996 - September

15, 1998. Full Time and Part-Time w/some overlap)

Personal Assistant for Vice President of multi-million dollar agricultural

company.

- Administrative and confidential correspondence

- Appointment scheduling and events coordinating

- Charitable giving research

- Speech research and writing, editing and proofing

- Accounting for tax reduction, insurance billing, and expense

reimbursements

- House management

- Personal errands and commuting between corporate homes in Beverly Hills

and Norco, CA

Main Contribution:

Saved VP $4,000 on taxes, $125,000 on vendor insurance contract, and

organized personal bookkeeping for tax savings.

REGBERG & ASSOCIATES, INC.. Los Angeles, CA. April 15, 1995 - June 1, 1996.

Executive Assistant, Marketing Events Coordinator.

- Coordinator for Inside Politics monthly article submissions, film

trailers for EDI/Variety Golden Reel Awards

- Liaise with elected political officials, financial panelists,

entertainment industry producers, and award presenters

- Media research, media budgeting, buying and placement, press release

insertions, PSAs

- Supervision and production tracking and coordination of media and

marketing materials with artists, writers, and media representatives, etc.

- Proofing and editing of newsletters and advertising ads

- Events Trade Shows booth and conference catering coordination and

scheduling

- Travel arrangements, expense reports, receivables/payables, month/year-

end statements, and quarterly deposits

- File management and inventory ordering

Events coordinated, planned and/or produced & promoted:

Televised US Conference on Municipal Reinvestment and Risk Management,

Variety/EDI Golden Reel Awards, Jazz at the Hammer Museum, Bank of America

California State Forum, GTE Hall of Fame, and Inside Politics Quarterly and

client remote broadcasts.

Main Contribution:

Procured cover story from Vice President Al Gore for Inside Politics

Quarterly Newspaper. Updated, organized & upgraded computer to streamline

bookkeeping and client database.

WEST LOS ANGELES COLLEGE. Culver City, CA. April 15, 1995 - May 1, 1996.

College work-study and temp employment: English and Science tutoring, and

freelance research writing.

Main Contribution:

Obtained funding for a rehab that submitted my college research report to

substantiate methodology for treatment programs.

MULTIPLE SCLEROSIS SUPERCITIES WALK. El Paso, TX. 1990, 1991.

Marketing Consultant and El Paso/Rio Grande Communities Services and Events

Coordinator. Part-Time

- Public relations, media budgeting, negotiations and placement, and

coordination of broadcast coverage

- Supervision and recruitment of volunteers - 1000s

- Corporate and community donor development and database management

- Services Assessment and Events Coordinator for the Rio Grande (El

Paso/New Mexico) area

- Super Cities Walk coordinator and liaison with city and county fire and

safety

- Entertainment and catering coordinator

Main Contribution:

In previous years the events had limited involvement. I improved corporate

sponsorships, services, and community involvement through an aggressive PR,

community meetings, and media awareness campaign by 300%. Implemented an

after walk party for corporate sponsors, donors, volunteers and their

families. Participation was in excess of 180,000.

EL PASO FESTIVAL ASSOCIATION and ARTS ALLIANCE. El Paso, TX. 1989.

Marketing and Community Relations Coordinator

- Increased revenue, community support, volunteers, and press relations

- Implemented aggressive media, community and corporate campaign strategies

- Renegotiated media contracts and received additional trade outs and PSAs

and sponsorship dollars

- Budgeted, placed media advertising and production coordination of all

marketing materials

- Reviewed, renegotiated, and approved entertainment and advertising

contracts

- Supervised and recruited volunteers - 1000s

Events planned and/or coordinated:

El Paso Festival, a three day 4th of July celebration featuring street

mimes and clowns, children's play area, live music, nightly fireworks

w/laser light show. 80,000 attended.

Contemporary Art Week, a celebration of El Paso's artistic and cultural

diversity that featured donated buses and free tours and rides to museums,

cultural sites, and participating galleries throughout the city, and

additional smaller scale venues designed to promote art awareness. 200,000

+/- attended.

Main Contribution:

The association was deeply in debt. Upon hire I improved press relations

and community support, reduced overhead, increased donations and corporate

sponsors by creating entertaining and interesting venues to increase art

awareness and participation. Income generated paid previous year's debts,

covered current and future operating expenses, and funded additional art

scholarships.

EMERY ADVERTISING, INC. El Paso, TX. July 15, 1986 - December 24, 1988.

Media Buyer and Production Coordinator.

- Media research, budgeting, buying, and insertion orders

- Remote broadcast, events, and media production planner and coordinator

- Scheduling and supervision of 7 in house and 5 freelance artists and

interns

- Liaison with clients, Account Executives, media personnel

- Budget presentations to client and account executives (initial pitch and

weekly pre and post analysis)

- Editing, proofing, and tracking advertising media

- Coordinator of print advertising between offices in New Mexico, San

Diego, and Texas

- Inventory ordering

Main Contribution:

I initiated vendor marketing give-a-ways, volunteers, interns, and popular

local entertainment to promote and share expenses for livelier and cost

effective media events. I saved our department money by streamlining

production, decreasing overtime, and reducing vendor expenses. Our

department was number one in income generation and received numerous Ad Fed

Addy Awards.

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