Event Marketing, Public Relations, Community Relations, Sports

Nicole L. LeBlanc

847-***-**** ***********@*****.***

EDUCATION

University of Wisconsin Whitewater, Whitewater, WI

Bachelor of Science, specializing in Organizational Communications- Human Resource Minor

- Intercollegiate athlete for the UW Whitewater Championship Softball team

WORK EXPERIENCE

Insight Global – IT Staffing & Recruiting (San Diego, CA) Feb 2013 – September 2013

Senior Recruiter

- Focus on client relationship and rapid response time to inbound job requisitions.

Norman Direct LLC – Direct Response (New Berlin, WI) Nov 2012 – Feb 2013

Public Relations and New Product Development

- Plan and execute PR strategies and programs to expand awareness of the company.

- Manage a wide variety of products and develop new products’ web, social media, and TV media.

- Maximize product performance to all demographics of the marketplace and build a successful brand.

Milwaukee Mustangs Professional Arena Football (Milwaukee, WI) May 2011- Nov 2012

Director of Media and Public Relations and Game Operations

- Informed media of the organizations’ progress and updates in a positive and credible manner.

- Conducted on camera interviews, managed social media and press releases.

- Public Relations: acquired TV and radio exposure, organized team appearances and community events.

- Game operations: coordinated and carried out all in-game elements and supervised media press box.

- Oversaw production of commercials, advertisements, and game promotions used to drive revenue.

While Attending School

ESPN Milwaukee (Milwaukee, WI) Jan - May 2011

Radio Broadcasting and Marketing/Advertising

- Updated websites daily and designed advertising materials.

- Wrote and recorded commercials for various companies for on air broadcasting.

Wisconsin Wolfpack Professional Indoor Football (Madison, WI) Jan - May 2010

Wolfpack TV co-host & Game Operations

- Conducted on camera player and fan interviews and coordinated in-game contests.

PROFESSIONAL ACCOMPLISHMENTS

Secured the hosting of the 2011 Arena Football University Conference for the Milwaukee Mustangs’ franchise

- Organized and coordinated the bid for the conference.

- Carried out conference itinerary and event details.

Increased Milwaukee Mustangs Team Exposure in the Milwaukee Area

- Persistently pursued the local newspapers, television and radio stations to increase coverage by 70%.

- Increased game and media attendance from previous year and set up more than 20 team appearances.

- Participated in a weekly podcast for ESPN’s “The Broadside”.

Assembled Media Materials and Organized Events

- Coordinated the 2012 Milwaukee Mustangs’ Media Day and season ticket holder pick-up party.

- Completed the 2012 Milwaukee Mustangs’ media guides, game programs, game notes, and misc.

- Created the newsletter “The Stampede” and kept fans up-to-date with releases, website and social media.

Conducted In-game operations for Milwaukee Mustangs

- Initiated and carried out post-game concert by a national recording artist.

- Established Harley-Davidson bike raffle, 50-50 raffles for ALS, Variety, MDA, and Operation Home front.

- Produced game and public announcement scripts, theme nights, pregame shows and special guests.

Developed Mustangs’ Internship Program

- Grew the program into an opportunity for students and young adults to break into the sports industry.

-Communicated with interns about their progress and evaluations for academic credit.

COMPUTER SKILLS

- Familiar with software: LiveOps, Basecamp, FileZilla, Dropbox, Google Chrome, Firefox, Safari, Explorer.

- Understand website design and social media outlets (Facebook, Twitter, Pinterest, YouTube, LinkedIn).

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