Lisa A Piscopo
San Diego Ca *2108
*********************@*****.***
Senior Sales Executive
PR and Marketing Specialist
Coordinate and Execute Events, Advertising Campaigns and Sales
Crystal Blue Solutions
CEO and Founder April 2013 – Present
Social Media and Online Marketing
Providing overall PR and Marketing solutions for businesses using today's internet technology with in the
social media market. Targeting business owners and developing campaigns from concept to
implementation giving each company the cutting edge in today's social media market, advertising and
audience outreach. My proven understanding of the social media landscape delivers complete solutions
that drive results.
Reputation Impression Sept 2011- April
2013
Senior Sales Executive
B2B Sales- cold called business owners to acquire new accounts for online reputation management.
Acquired additional locations of existing clients through effective communication and follow up.
Introduced new products, and ensure quality results for each business owners location (many have
multiple locations).
Stayed aware of industries business/market conditions, and intensively planned opportunities for
additional products or services for client's best interest. Recognizing new opportunities within each
account and maintained the necessary account information.
Built and developed trust and confidence of each client through product knowledge, and utilized my
qualities of skill set and experience.
CSN~(Child Safety Network) May 2011-August 2011
Hired for a 90 day project
Working directly under the Founder of CSN my responsibilities included sales, marketing management,
and customer service; taking on a major role in web site testing of StarGuard to make in house
recommendations.
SGP~ (Spa Girl/Guy Promotions) Dec 2006- May 2011
CEO/ Founder
Designed facilitated and ensure copyright on numerous business marketing/sales strategies for several
Day Spas, Medi Spas and Dermatologists. Contracted with over 60 spa owners and worked directly with
the owner of each spa creating a unique design and plan of action for increase of new clients; Bringing
500 new clients through the doors of each location in a 4 month period. Implemented the marketing/sales
operations budget; developed and supported the plan of action for all marketing/sales strategies and
efforts. Develop and administer marketing/sales database to include account and prospect information,
mailing list applications. Created and implemented tracking and follow up for all areas. Continually
staying with the changing times and strategies and making advancements for increased production.
Targeted
Coordinated and worked booth at Events, Trade Shows, Chambers of Commerce, Conferences, Business
Networking Mixers, Women's Groups, Moms Groups, Beauty Pageants, Resorts, Hotels, Orbital Sciences,
AOL, UCSD Hospital, Sharp Hospital just to name a few.
Sponsored
Numerous events and fundraisers through Chambers of Commerce, and organizations such as Loudoun
County Traveling Soccer Team, Fannie Mae, CACI, and Blackbird Technologies, just to name a few.
SGP has had numerous magazine and newspaper recognition.
In 2009 SGP was recognized by The Loudoun County Chamber Of Commerce; selected and awarded as a
finalist for “Product of the Year Award” (293 nominated candidates, SGP was one of 3 finalists selected
by a panel and awarded a plaque at the Small Business Awards Ceremony). SGP represented clients in the
States of Maryland, Virginia, California, and the District of Columbia. SGP has had contractors assist in
the Sales/Marketing efforts.
Fairfield Vacation Resorts/Hospitality 1999-
2006
Director of Marketing/Sales
Directly supervised 15-20 employees. Coaching and motivating team to increase sales for the Resort.
Ensured the quality of membership control, as well as bring guests to tour for the purpose of Fairfield
Resort Memberships to locations nationwide.
Miller Toyota 1996-1999
Sales Rep
Sold certified used vehicles to the general public at a Toyota dealership. First month I placed top 3rd sales
rep out of a team of 20.
Personal Skills
Strong ability to work well under pressure; flexibility and adaptability to changing priorities and
assignments; ability to maintain confidentiality; knowledge of planning and scheduling techniques; ability
to coordinate and organize meetings and/or special events; effectively and efficiently multi-task.
Ability to lead with integrity, honesty and trust; ability to deliver reliable, unique and leading edge
solutions that exceed expectations; ability to act with energy, passion and responsibility; ability to
collaborate for leverage and align all elements of the organization.
Ability to receive messages by telephone, in person, electronically and in writing; ask questions and
rephrase statements to clarify meaning; ability to read, analyze, interpret and comprehend complex
written instructions as well as technical publications; communicate across organizational levels; ability to
communicate with a high level of integrity and respect.
Coach and motivate others for increased sales and client retention. Conduct presentations and showcasing
to numerous companies staff and outside organizations to increase sales and client retention. Motivate
others with the ability to communicate with high standard of quality, integrity and respect in a way that
inspires and encourages innovation and possibilities to reach highest level of success.
Audrey Cohen College-
Associates Degree in Human Services 1993
Pheonix University
Certified in Business Management 2005
References available upon request