Lisa A Piscopo

**** ****** ******

San Diego Ca *2108

ab6qm9@r.postjobfree.com

619-***-****

Senior Sales Executive

PR and Marketing Specialist

Coordinate and Execute Events, Advertising Campaigns and Sales

Crystal Blue Solutions

CEO and Founder April 2013 – Present

Social Media and Online Marketing

Providing overall PR and Marketing solutions for businesses using today's internet technology with in the

social media market. Targeting business owners and developing campaigns from concept to

implementation giving each company the cutting edge in today's social media market, advertising and

audience outreach. My proven understanding of the social media landscape delivers complete solutions

that drive results.

Reputation Impression Sept 2011- April

2013

Senior Sales Executive

B2B Sales- cold called business owners to acquire new accounts for online reputation management.

Acquired additional locations of existing clients through effective communication and follow up.

Introduced new products, and ensure quality results for each business owners location (many have

multiple locations).

Stayed aware of industries business/market conditions, and intensively planned opportunities for

additional products or services for client's best interest. Recognizing new opportunities within each

account and maintained the necessary account information.

Built and developed trust and confidence of each client through product knowledge, and utilized my

qualities of skill set and experience.

CSN~(Child Safety Network) May 2011-August 2011

Hired for a 90 day project

Working directly under the Founder of CSN my responsibilities included sales, marketing management,

and customer service; taking on a major role in web site testing of StarGuard to make in house

recommendations.

SGP~ (Spa Girl/Guy Promotions) Dec 2006- May 2011

CEO/ Founder

Designed facilitated and ensure copyright on numerous business marketing/sales strategies for several

Day Spas, Medi Spas and Dermatologists. Contracted with over 60 spa owners and worked directly with

the owner of each spa creating a unique design and plan of action for increase of new clients; Bringing

500 new clients through the doors of each location in a 4 month period. Implemented the marketing/sales

operations budget; developed and supported the plan of action for all marketing/sales strategies and

efforts. Develop and administer marketing/sales database to include account and prospect information,

mailing list applications. Created and implemented tracking and follow up for all areas. Continually

staying with the changing times and strategies and making advancements for increased production.

Targeted

Coordinated and worked booth at Events, Trade Shows, Chambers of Commerce, Conferences, Business

Networking Mixers, Women's Groups, Moms Groups, Beauty Pageants, Resorts, Hotels, Orbital Sciences,

AOL, UCSD Hospital, Sharp Hospital just to name a few.

Sponsored

Numerous events and fundraisers through Chambers of Commerce, and organizations such as Loudoun

County Traveling Soccer Team, Fannie Mae, CACI, and Blackbird Technologies, just to name a few.

SGP has had numerous magazine and newspaper recognition.

In 2009 SGP was recognized by The Loudoun County Chamber Of Commerce; selected and awarded as a

finalist for “Product of the Year Award” (293 nominated candidates, SGP was one of 3 finalists selected

by a panel and awarded a plaque at the Small Business Awards Ceremony). SGP represented clients in the

States of Maryland, Virginia, California, and the District of Columbia. SGP has had contractors assist in

the Sales/Marketing efforts.

Fairfield Vacation Resorts/Hospitality 1999-

2006

Director of Marketing/Sales

Directly supervised 15-20 employees. Coaching and motivating team to increase sales for the Resort.

Ensured the quality of membership control, as well as bring guests to tour for the purpose of Fairfield

Resort Memberships to locations nationwide.

Miller Toyota 1996-1999

Sales Rep

Sold certified used vehicles to the general public at a Toyota dealership. First month I placed top 3rd sales

rep out of a team of 20.

Personal Skills

Strong ability to work well under pressure; flexibility and adaptability to changing priorities and

assignments; ability to maintain confidentiality; knowledge of planning and scheduling techniques; ability

to coordinate and organize meetings and/or special events; effectively and efficiently multi-task.

Ability to lead with integrity, honesty and trust; ability to deliver reliable, unique and leading edge

solutions that exceed expectations; ability to act with energy, passion and responsibility; ability to

collaborate for leverage and align all elements of the organization.

Ability to receive messages by telephone, in person, electronically and in writing; ask questions and

rephrase statements to clarify meaning; ability to read, analyze, interpret and comprehend complex

written instructions as well as technical publications; communicate across organizational levels; ability to

communicate with a high level of integrity and respect.

Coach and motivate others for increased sales and client retention. Conduct presentations and showcasing

to numerous companies staff and outside organizations to increase sales and client retention. Motivate

others with the ability to communicate with high standard of quality, integrity and respect in a way that

inspires and encourages innovation and possibilities to reach highest level of success.

Audrey Cohen College-

Associates Degree in Human Services 1993

Pheonix University

Certified in Business Management 2005

References available upon request

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