Project Manager Marketing

Kelly Anderson

*** ***** ********* ******, #**** Chicago, IL 60661

719-***-**** • ***********@*******.*** • www.linkedin.com/in/kanderson26/

Professional Experience

FRUITION INTERNET MARKETING – Denver, CO

Freelance Project Manager January 2013 - Present

• Managed website redesign for Hardwood/Plywood client, effectively collaborated with designers and developers

to create website with enhanced functionality and usability

• Performed upgrades to Health Care client’s website including revising content, conducting internal linking

analysis and moderating blog

• Gained skills in WordPress, BuzzStream and InfusionSoft

DRAFTFCB – Chicago, IL/Denver, CO

Account Executive – United States Postal Service March 2011 – December 2012

• Managed the consumer research, strategic-planning and brand development for parcel locker concept: gopost ®

• Led the development and execution of marketing programs for 31,000 USPS retail locations

• Implemented expanded access retail initiatives: signage for 2,500 self service kiosks and locator microsite

• Collaborated with Creative, Planning, Print Production and Digital to develop on-strategy results for the Client

• Supervised Assistant Account Executives and Summer Interns

FANNIE MAY CONFECTIONS BRANDS INC. – Chicago, IL June – August 2010

Graduate Resident

• Conducted consumer, competitive, category and company primary and secondary research analysis

• Created a brand architecture and portfolio strategy for Fannie May, Harry London and two new brands

• Developed channel / distribution, customer acquisition, and integrated brand contact strategies

• Presented marketing and rollout plan for strategies to top management from Fannie May and 1-800-Flowers.com

QUIZNOS CORPORATE - Denver, CO May 2005 – August 2008

Creative Marketing Manager - May 2007 – August 2008

• Directed the creative development, print production, distribution and rollout execution for all in-store marketing

materials for over 5,000 restaurants for both national events and product market tests

• Managed $2 million in-store experience budget; succeeded in finding cost efficiencies within budget that resulted

in $1 million worth of savings in 2008

• Planned and developed national television, radio, print, out of home, and digital campaigns; acted as main contact

with agency partners for all advertising campaigns

• Implemented creative elements for added-value opportunities with USA, Comedy Central, The Food Network

Marketing Coordinator / Manager - May 2005 – May 2007

• Managed creative for approximately 10 market tests, including planning, development, production, and logistics

of all in-store marketing materials

• Created rollout communication materials for new product launches and marketing promotions, through partnering

with cross-functional teams, to assist Franchise Owners in rollout and marketing activities

• Developed a local store marketing guidebook for 5,000 restaurant operators to boost local marketing initiatives

Education

Institute for Integrative Nutrition December 2012

• Certified Health Coach

• Studies focused on nutritional science, dietary theories, modern health issues and business training

Northwestern University, Medill School - Evanston, IL December 2010

• Master of Science, Integrated Marketing Communications - Concentration: Branding & Advertising Strategy

• Class-related consulting projects:

SC Johnson – Analyzed consumer insights and competitive market to identify opportunity areas and target

o

segments, in addition to generating a positioning and go-to-market strategy for a new product launch

Best Buy – Examined Best Buy’s Facebook data, plus social media trends / best practices to develop new

o

strategies and tactics to optimize the company’s social media platform and better integration with the overall

marketing mix

University of Colorado - Boulder, CO Spring 2005

• Bachelor of Science in Business Administration, Major: Marketing

• Earned International Business Certificate

Semester at Sea – Study Abroad Program January - June 2004

• Traveled to ten foreign countries including Cuba, South America, Tanzania, India, Vietnam, and China

• Studied business, global affairs, and cultures of each country visited

Awards / Professional Recognition

• 2010 Medill IMC Student Service Award for contribution in building personality and culture of the IMC program

• 2008 Quiznos Q-Pendous Award for a new product rollout and advertising campaign

• 2007 Quiznos Excite the Consumer Award for managing the testing & national rollout of the Sammies product

Activities

• Running – 2013 Colfax Marathon, 2012 Denver Rock n’ Roll Marathon, 2011 Rockford Half-Marathon, 2011

Chicago Half-Marathon and 2011 Zooma Half-Marathon

• Cycling – 2013 and 2012 Elephant Rock and 2009 Copper Triangle in Colorado

• Culinary Enthusiast – Passionate about nutrition, cooking, culinary trends and frequenting new restaurants

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