Project Quality Assurance

David DeLuca

****.******@*******.*** ** North Broadway, Apt. A303, White Plains, NY 10601 646-***-****

Summary: I am an experienced professional in the online / digital industry, with a history of providing valuable and timely content, project-

managing diverse implementations, and managing relationships both external and internal to an organization.

PROFESSIONAL EXPERIENCE

Informa Healthcare (Informa Business Information) - New York, NY 04/2007 – 03/2013

Head of E-Business and Online Projects 03/2011 – 06/2013

Managed multiple websites with e-commerce, advertising and/or subscription revenue models. Responsibilities comprised of both project

management and operational aspects of company’s online and digital assets.

Project Management:

• Project-managed the development of online projects (both front and back-end) across the complete project life-cycle; including writing

business proposals, requirements gathering, project planning, costs and budgeting, scheduling, execution, quality assurance, testing

and application roll-out.

• Key achievements include the implementation of a dedicated e-commerce platform, providing a revenue stream of over $300,000;

and the implementation of a mobile platform, providing over 3 million pages of medical book and journal content.

• Managed all points of project communication and documentation. Clearly communicated project status, risks and mitigation to all

stakeholders.

• Created wireframes and experienced in user experience (UX), information architecture (IA) and site maps.

• Managed all test plans and quality assurance. Ensured that projects were completed to all stakeholder expectations.

• Managed vendor relationships. Ensured that external suppliers (when used) delivered projects to agreed-upon requirements,

schedule and budget.

• Liaised with internal developers (when used) in a matrix environment. Ensured proper capture of requirements, creation of project

back-log, schedules, sprints, risk mitigation and release management.

• Utilized a number of project-management methodologies, including traditional, waterfall, iterative, agile, scrum.

• Utilized a number of project management tools, including MS Project, JIRA, Daptiv.

Operational Management:

• Maintained daily operations of online platform consisting of over 3 million pages of book and journal content. Platform provided over

$30 million in subscription services, with an additional gross of over $1 million in e-commerce chapter or article sales.

• Managed operational budgets, ensuring that cost expectations were met or exceeded.

• Managed and negotiated vendor relationships, services and purchases. Served as liaison with service providers to address any

technical issues and/or enhancement projects.

• Served as main point-of-contact with Amazon.com and other third-party resellers. Managed the daily operations, conversion and

delivery of e-books, including ePub and Kindle formats.

• Evaluated new technologies and solutions, which were integrated into our existing online assets.

• Maintained website content via content management system (CMS) and/or XML ingestion. Updated all static web pages through a

combination of online editorial tools and/or direct HTML manipulation.

• Managed web analytics and reporting program, utilizing Google Analytics and other reporting tools. Delivered weekly and/or monthly

updates to stakeholders and senior management.

• Worked with marketing team regarding both SEO and social networking to increase traffic, usage and engagement.

• Served as a point of escalation for technical and customer support teams. Ensured that customer satisfaction was maintained at a

highest level and emphasized continual improvement in site functionality and customer usability.

• Established employee training program for our digital systems. Wrote instructional documentation and trained colleagues, either one-

on-one (New York) or virtually (globally).

Informa Healthcare (Informa Business Information) - New York, NY

Managing Editor / Project Editor 10/2009 – 02/2011

Received a lateral promotion, where I was asked to continue my role as digital leader for the group, while becoming involved in the

editorial aspects of the organization.

• Managed portfolio of 15 medical journals in the fields of ophthalmology, pain, cardiology and pathology. Combined revenue of these

publications was in excess of $1.5 million dollars.

• Worked with sales team to conceive and develop supplements, reprint and other non-subscription revenue opportunities.

• Worked with finance team to establish financial budgets. Worked towards those goals year-on-year to reduce costs and increase

revenue.

• Coordinated the efforts of publication team, including editorial, production, marketing and sales staff.

• Evaluated trends, gaps and controversies in the research field, and worked with the editorial team towards fulfilling the needs of the

audience.

• Hired medical research experts to act as chief editorial liaisons.

• Built and maintained external relationships with editors, editorial board members and other key opinion leaders.

• Negotiated and maintained society relationships, including subscription agreements.

• Managed the smooth day-to-day operations of each journal and resolved any issues that arose. Maintained quality, copy flow, page

budgets and production schedules.

• Worked with marketing team to increase visibility and drive journal usage.

• Attended therapy-related trade conventions in order to present product line and develop external relationships.

• Managed daily operations of content and peer-review systems for 175 medical journals (ScholarOne Manuscripts). Continued

project-management responsibilities from previous role, bringing enhancements to these systems.

• Developed editorial newsletters for distribution to 175 external editorial boards. Increased communication to our expert content

contributors.

• Developed MS Access database to be used across multiple offices globally.

Informa Healthcare (Informa Business Information) - New York, NY

Electronic Production Manager 04/2007 – 10/2009

• Project-managed the implementation of online author-submission and peer-review systems for 175 medical journals. These systems

greatly reduced the time, money and effort required for the content submission process.

• Project-managed custom multi-media projects across various formats (DVD, E-Book, web) for pharmaceutical clients.

• Managed e-book program for professional level medical publisher. Delivered over 1000 titles to a diverse set of vendors, including

Amazon.com, ebrary.com and ebooks.com. E-book program resulted in a new revenue steam for Informa.

• Managed production workflow to publish journal and e-book content across multiple online platforms.

• Managed content migration between platforms, including the migration of 1.5 million pages of journal articles onto a new publishing

platform.

• Managed the training initiative for our external content and editorial teams. Wrote documentation and provided virtual web-based

training to international editors and authors.

• Implemented and managed archive of digital assets, including book PDF, XML and Art files.

Yale Robbins, Inc. - New York, NY

Online Research and Content Manager 06/1999 – 04/2007

• Managed client relationships for 50 privately branded sites for real estate owners and brokers, and various state, city and local

economic development agencies. Supervised the research and publication of client content, and served as point of escalation for

client questions or concerns.

• Developed and managed real estate information company's two websites - MrOfficeSpace.com and Condo-Sales.com.

• Managed research and content staff in publishing real estate content pertaining to commercial inventory and availability,

condominium sales and comparables, plus special projects pertaining to new construction, conversion and developments.

• Maintained website content via content management system (CMS). Insured large-set data accuracy and integrity across

multiple databases.

• Published The Manhattan Condo Book, along with a family of trade oriented publications.

• Wrote text and provided content for online publications, including the analysis of facts, figures and statistics.

TECHNICAL EXPERIENCE AND SKILLS

● HTML ● XML ● JavaScript ● PHP ● MS Office ● SharePoint ● MS Project ● MS Visio ● Adobe Creative Suite

● Project Management ● Application Testing ● Content Management ● Web Analytics ● SEO Practices

RELATED EXPERIENCE

Long Island Entertainment - Bellmore, NY

Contributing Writer 1997 – 1999

• Visited and wrote-up reviews of local cultural and entertainment events

EDUCATIONAL EXPERIENCE

New York University – (present)

Professional Certificate – Project Management

Pace University – 2002

Professional Certificate - E-Commerce and Internet Technologies

Hunter College, City College of New York – 1997

Bachelor of Art - English and Music (double major)

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