Manager Customer Service

David S. Brentley

**** ******** ***** ***********@*****.*** Cellular: 614-***-****

Reynoldsburg, Oh 43068

Operations Professional/Senior Sales

Accelerating Revenue Performance

Qualification Summary

Creative, solution-oriented top producer considered among "who's who" in

mortgage industry's commercial and residential sectors with over 25

years' comprehensive experience in both challenging economic landscapes

and growth-driven environments.

Self-starter with well developed interpersonal skills and proven ability

to lead, motivate, mentor, and inspire others to pursue their dreams and

ambitions.

Accomplished professional with industry-wide reputation as pioneer of

soon-to-be standard innovative "business to business" plan to facilitate

key relationships and build referral base of partnerships leading to

steady territorial expansion.

Articulate communicator with proven ability to build rapport with

customers and internal groups, to establish and cultivate long-term

client relationships, and to turn problems into opportunities.

Areas of Expertise

Staff Training & Supervision

Product Introductions

Customer Service

Creative & Strategic Selling

Startups & Turnarounds

Financial Planning

Vendor Negotiations

Project Planning & Analysis

Program Development & Implementation

Sales & Market Share Acceleration

Policies & Procedure Development

Communication & Client Management

Troubleshooting & Problem Solving

Recruiting, Hiring, & Training

Relationship Building & Management

Public Relations & Media Relations

Strategic Business Planning

Productivity Improvement

PNL Management

Budgets & Expense Reports

Merchandising & Promotions

Team Building & Leadership

Client Needs Analysis

Career Highlights

. Earned reputation as key personnel developer by creating development

program that enabled promotion of three market managers to other

regions and promotion of 10 managers to general managers in 18 months.

Market Manager, Rent-A-Center

. Established mortgage industry business-to-business model (still being

duplicated today) that increased average loan office production 150%.

Implemented process consisting of cold calling, four types of time

release follow-up with builder, realtor, financial planner, and

insurance agents that created win-win scenario for all. Manager,

Platinum Capital Group

. Expanded portfolio to national level by committing to face-to-face

closings anywhere in U.S. for $500,000 loans and greater. As a result

of flying to Atlanta, Chicago, Florida, and California for closings,

invited to be keynote speaker at Regional Board of Realtors. Manager,

Randall Mortgage Company

. Increased traffic over 20%, grew average rental more than 100% per

unit, and boosted first-year profits 20% by launching mega store

concept that moved beyond prototype 3,500 sq. ft. stores to free-

standing stores encompassing upwards of 8,000 sq. ft. Also increased

presence and visibility by installing back-lighted awnings and signage

while keeping total leasehold cost within company guidelines. Market

Manager, Rent-A-Center

. Managed 300 associates and over 3 million square feet of property in

100 different locations. Sourced, negotiated and secured equipment for

4 major accounts including Columbus Dispatch, UPS, Discover Card and

MedEx. Trained over 100 new associates and billed $1.2 million in 3-

month period. District General Manager, Cleaning Mgt. Systems, Inc.

Work History

Exodus Investment, LLC (2006-2012) - Dublin, OH

Net branch entity of mortgage banks with multiple retail/commercial

accounts and wholesale operations.

Operations Manager

Accepted challenge to create profitable business from concept and vision.

Devised business plan; decided business's personnel needs;

created/implemented policies/procedures; wrote job descriptions and

progressive discipline procedures; and oversaw commission structure,

incentive, and retention programs. Recruited, trained, and developed sales

force of up to 20 loan officers and set salary/compensation packages.

Developed/implemented marketing plan/strategy, managed P&L, negotiated all

vendor contracts and net branch fees, and administered accounts

receivable/payable.

Selected Achievements:

. Helped Exodus control market share by instituting cost-effective

marketing plan.

. Guided Exodus to #1 operating branch, closing $10+ million/month loan

volume.

. Generated $90,000+ fees two months consecutively.

. Secured loans for land acquisitions, condo conversions, and multi-use

properties.

Platinum Capital Group (2003-2006) - Columbus, OH

Nationally ranked mortgage bank.

Manager/Trainer/Licensed Loan Officer

Recruited to help turnaround Columbus office (producing below average

loans) and make office competitive nationally. Tasked to oversee loan

process for selected clients on commercial and residential real estate

transactions and to establish/foster business-to-business relationships.

Directly managed 30 loan officers, 15 processors, 3 underwriters, and

numerous telemarketers.

Selected Achievements:

. Serviced far larger business referral base by teaching team to recruit

customers other loan officers would/could not see, e.g., CPAs, divorce

attorneys, bail bondsmen, builders, realtors, financial planners,

bridal shops, and title companies.

. Reinforced company position of freeing loan officer to

establish/foster business-to-business relationships by using assistant

to spend one-on-one time with loan officer in goal-setting process

then implementing actions to achieve desired results.

. Established new markets and expanded customer base by traveling to all

closings over $500,000.

. Increased team loan volume 18.5% and gained 5.75 hours/week by

limiting extended lunches, smoke breaks, and water cooler meetings.

. . Delivered speech on Fannie Mae's behalf at National Board of

Realtors' meeting.

Rent-A-Center (www.RentACenter.com) - Plano, TX

Largest U.S. rent-to-own company, controlling 51%+ of market. Employs

18,600 and grosses $2.9 billion from 3,500+ locations.

Market Manager (1997-2003)

Recruited and accepted challenge to turn around underperforming (annual

projections unmet 5+ consecutive years) 12-store region (Cincinnati, OH to

Lexington, KY) with profits 10% below company average. In charge of

recruiting/hiring/training, terminations, facilities maintenance,

lease/construction/vendor negotiations, product handling, inventory

control, cash reconciliation, profit/loss management,

projections/forecasting, and marketing. Relocated and performed

construction builds for 20+ stores, negotiated with contractors, and

monitored critical path for projects' completion. Maintained direct

responsibility for all sales/revenues and supervised 68.

Selected Achievements:

. Drove sales through creative TV, radio, newspaper ads; direct mail

bounce back marketing with other businesses; and setting aggressive

price points for clearance/manager specials.

. Reduced overtime 90%, boosted drivers' productivity/accountability,

decreased customer service issues 50%, and increased retention by

installing two-way radios in trucks (base units in stores).

. Improved presence and visibility by relocating six (of ten) stores.

. Increased store security and reduced employee theft by re-implementing

company cash procedure; reconciling bank statements to cash sheet;

thoroughly reviewing quarterly audits, daily reports, and exception

reports; and carefully tracking petty cash.

. Skyrocketed profits from -10.6% to 12.0% first year and 18.97% second

year and doubled average rental unit price ($55 to $121).

. Assumed control of three merger/acquisition markets (after company

purchased competitor) and performed needs analysis to assess quickest

method to bring personnel, profits, sales, physical plant,

merchandising, and service up to company standards.

. Increased average second-quarter rental 28%, grew customer base 15%,

and earned 3% bottom-line profit (first profit in 5+ years).

. Aggressively negotiated more profitable lease terms (while handling

new build-outs, upgrades).

. Skyrocketed first-day performance up to 300% and increased three-day

fall out 25%-50% by pioneering radio remotes to jump start and

reintroduce stores to market.

Early Career:

Brentco Building Services, Inc. - Columbus, OH/Owner-President (1991 -

1997)

Cleaning Mgt. Systems, Inc. - Columbus, OH / District General Manager (1989-

1991)

York Steak House - Boston, MA / Store Manager (1987-1989)

McDonald's Corporation - Pittsburgh, PA / Store Manager (1981-1987)

3097 Arborsye Court ? Reynoldsburg, OH 43068 ? 614-***-**** ?

***********@*****.***

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