Marketing Project

OBJECTIVE

Entry-level marketing/sales position

EDUCATION

University of California at Santa Barbara

Graduation: June 2013

Bachelor of Arts in Communication

Minor: Applied Psychology

GPA: 3.0

Relevant Coursework: Marketing Communication, Persuasion, Media Policy,

Communication Law, Business Administration Writing, Sports Management, and

Media Literacy

RELEVANT EXPERIENCE

Student Athlete Advisory Board

2009-2013

Member

. Acted as liaison between student athletes and administration

. Organized events for student athletes

. Organized community involvement for student athletes

UCSB Athletics Academic Success and Compliance

2012-2013

Intern

. Assisted academic advisors with student athletes

. Managed the student athlete study center

. Assisted staff with NCAA compliance paperwork

West Coast Professional Basketball League

2012-present

Social Media Marketing

. Maintain social media accounts (Twitter and Facebook)

. Collaborate to update stories and features on website

. Promote the professional basketball league on social media sites

Marketing plan, UCSB Business Administration Writing course

Aug 2012

. Collaborated with four classmates on a six-week project

. Created a marketing plan and advertising campaign for tourism in Ecuador

Sports Marketing Plan, UCSB Sports Management course

June 2010

. Collaborated with four class mates on a nine week project

. Proposed marketing and advertising campaign for UCSB athletics

RESEARCH EXPEREINCE

Research Assistant

. Assisted Communication/ Applied psychology departments with research

. Guide participants thorough experimentation

. Collected data on participant experience

. Analyze Data and code information from conducted research

LEADERSHIP EXPERIENCE

Team Member, UCSB Women's Basketball

Sep 2009 - Jun 2013

. Competed at Division I level

. Practiced 20+ hours a week and traveled while maintaining a full course

load and competitive GPA, and meeting other deadlines

. Assisted communication between team and coaching staff as team captain

. Served as a mentor to potential recruits and motivated current freshman

class

. Communicated with teammates and coaches to improve team performance.

WORK HISTORY

. Intern, Santa Barbara Breakers Professional Basketball 2011-

2012

. Camp Counselor, UCSB Athletics

2009- 2012

. Camp Counselor, Jason Terry Foundation

2010- 2013

. Camp Counselor, Kobe Bryant Skills Academy 2013-

present

COMMUNITY INVOLVEMENT

City of Santa Barbara, Adopt-a-highway

2009-2013

. Cleaned school highway monthly

YMCA, Page Youth Center, Santa Barbara School District 2009-

2013

. Participated in camp for children at the YMCA

. Organized skill development sessions for children of all ages

. Taught basketball fundamentals to children of all ages

. Tailored appropriate physical activities for children of all ages

Maravilla Senior Assisted living

2010-2013

. Assisted staff with care of seniors

. Facilitated activities and entertainment for seniors

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