Jasmine Foreman **** Third Street Apt. ***, Kenner, LA 70062, United
States
[pic]
***************@*****.*** . Cellular 985-***-****
Top-ranked Senior level Sales & Marketing Executive that's serves as a
essential member of a health insurance company based in New Orleans, LA
with expertise in creating and capitalizing on networks while negotiating
relationship marketing, cultivating new business and delivering superior
customer service. Particularly successful as a Business Development
Strategist and sales/marketing consultant with innovative ability in
envisioning marketing/sales concepts, executing successful advertising
strategies, and arranging blueprints to rapidly maximize revenue growth.
KEY SKILLS
? Revenue Generation & Relationship Cultivation
? Major Account & Portfolio Management
? Identifying, developing, rolling out and promoting business concepts
? Market expansion planning and implementation
? Merging a company's vision, mission, and goals with strategic business
development tactics
? Assessing and identifying customer needs; developing creative plans to
meet the objectives
? Sales forecasting and budgeting; analyzing and capitalizing on market
trends
? Evaluating competitors' product and rate structures to identify strengths
and weaknesses
? Product Information/Management & Leadership / Metoring
? Tactically planning and developing long and short term revenue goals and
market forecasts
? Developing training programs for sales staff and managing on going
development programs
PROFESSIONAL EXPERIENCE
AMERIGROUP, New Orleans, LA
Nov. 2011 - Present
Marketing Regional Manager / Coordinator
. Review contract credentialing requirements for hospitals, clinics,
ancillary, provider group and individual providers.
. Internal claims resolutions for providers based on credentialing
status.
. Customer service support for par and non-par providers for escalated
claims and contracting issues.
. Managed and processed all check requests and value added benefits
(VABs) for statewide health plan.
. Reconciled and administered departmental budgets and managed all
marketing reps on Salesforce.
. Interfaced with Medicaid beneficiaries regarding VAB programs and
interdepartmental connections.
. Provide and lead training on member benefits and proper communication
of promotions to other departments such as Health Promotions.
. Work closely with the CEO and CFO to create unique corporate-image
wording, tag lines, & eye-catching ads.
. Deliver presentations on research findings, market analysis reports,
and listener demographics to substantiate the need transition
marketing approach to reach the members.
. Lead sales meetings to motivate staff, mentor those who need it, and
roll out new programs.
ACCOMPLISHMENTS
. Within 2 months of being hired, successfully trained three of
Amerigroup's top marketing reps and managed our temp agency staff members
for the state of Louisiana resulting in over 30,000 new members.
. Generated solid community and corporate partners for Amerigroup enabling
awareness to over 10,000 potential members as well as over 20,000 existing
members
(McDonald's, Walgreens, Family Dollar, Raising Canes, Kentwood, etc.) and
local businesses (in a post-recession environment).
. Managed the marketing departmental budgets and individual budget for each
marketing rep for every quarter amounting in over 20,000 a month.
. Outperformed peers, increased relationships, maximized brand imaging,
exceeded CEO and CFO expectations resulting in winning back providers in
danger of leaving Amerigroup's network.
. Due to strong marketing and successful events, Director of Marketing
requested me to attend speaking engagements and sit on boards on her behalf
as well as represent Amerigroup.
. Acted as Marketing Director in my Marketing Director's absence due to my
proven ability to meet the needs of the department.
METROPOLITAN CENTER FOR WOMEN & CHILDREN, New Orleans, LA JULY
2011-NOV. 2011
Public Relations/ Marketing Manager
. Created media kit and press release for fundraising for event to
generate awareness of services provided to the community.
. Reviewed and assessed the goals and needs of the non -profit and
generated marketing tactics to achieved their objectives within their
budget.
. Developed community relations partnerships through organizing events and
public speaking engagements to bring insight on the advancements and impact
Metropolitan Center for Women and Children has to the state and its local
community
clients.
ABIDE HOME HEALTH, New Orleans, LA JULY 2010
-JUNE 2011
Marketing /Sales Manager
. Developed a well-defined marketing approach using demographics and
analyzing the potential target audience creating new territories for the
marketing department.
. Created and implemented strategies to obtain patients while building
relationships with case managers, nurses and doctors.
. Developed client relationship strategies through analysis of research,
surveys and demographic data.
. Increased customer satisfaction by 29% through customized program
activities based on clients individual needs.
COMFORCARE, Atlanta, GA SEPTEMBER 2008 -
MARCH 2009
Marketing Director
. Developed brand awareness on the web, utilizing user generated media
sites, blogs, content syndication services and interactive community and
social networking activities.
. Lead internal teams on projects, monitoring and controlling parameters,
setting timelines and priorities, developing workflows, and communicating
progress to stakeholders which increased clients by 30% within three
months.
. Created budget specifications for itemization based on a strategic
approach to support areas of company focused growth.
. Presented webinars and group presentations to potential clients, such as
hospitals and assisted living facilities, to highlight the differences
between Comforcare's services and competitors.
.Conducted a cost benefit analysis with social workers to show the value
of Comforcare's services versus their competitors.
EDUCATION
UNIVERSITY OF PHOENIX
Master of Business Administration, November 2008
CLARK ATLANTA UNIVERSITY
Bachelor's in Public Relations, May 2005
REFERENCES
Available upon request