Sales Project Manager

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R ICHARD MADRID

P ROFILE

Manager of daily operations of marketing research tracking programs. Brings strong project management skills

with a solid technical background. Effectively communicates technical matters with clients, sales and

department managers to gather reporting requirements. Builds internal and external partnerships to enhance or

modify client sales reports. Develops standardized customer reporting and communicates statistical data into

simplified, actionable formats for client and account management.

Skilled at:

• •

On-time deliverables Identifying and document data quality issues

• •

Problem solving Utilizing complex reporting matrices

• •

Print advertisement Designing sales reporting tools for large data sets

• •

Creating sales collateral reports from Reporting in Excel, SPSS & Dnet (IBM software)

marketing research tracking program

E XPERIENCE

BURKE, INC., Cincinnati, OH 2010-2013

S enior Project Manager

Managed details of an ongoing bi-lingual market level tracking program that included customized footprint, survey

questions, quotas, and deliverables for 300 markets annually. Coordinated the activities of 10 member project team to

ensure timely project completion to client’s master schedule. Responsible for completing quality checks on

interviewing scripts (phone and web), crosstabs, and other client deliverables including reports and customized sales

collateral.

• Worked directly with company cross-functional teams to initiate launch of 300 markets within the market tracking

program.

• Responsible for execution of deliverables, including data tables and data files. Checked SPSS script for

appropriate code and weighting scheme.

• Created a new process for monitoring report numbers that resolved data collection issues and improved sampling,

productivity, and timing deliverables.

• Designed an automated quality check process for interviewing scripts (phone and web), crosstabs, and other client

deliverables such as populating client sales collateral. Enabled resource re-assignment and increased profit

margins by shortening collateral creation process and eliminating input errors.

• Created coding macro that eliminated a coding process step and provided client with quicker sales collateral

reports turnover.

• Delved into market-level data to troubleshoot and answer customer questions.

• Responded effectively to changing client needs and priorities on a daily basis.

SUPERMEDIA, INC., Irving, TX 2003-2010

R esearch Analyst

Managed all aspects of a market level tracking program including supervising data collection, monitoring survey

progress and ensuring market end dates were met to support revenue goals of each regional sales group.

• Redesigned tracking system to remove unnecessary process steps and enable system to be managed by 1 FTE

verses 2 FTEs; reduced expenses and enabled better resources allocation. Worked with a national research

marketing firm and internal and external clients in all redesign aspects from survey development, to survey

programming and data collection.

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R ichard Madrid

P age 2 of 2

• Consulted with internal team and outside vendors on survey results and findings interpretations to increase market

knowledge. Supported the sales process by providing training and advisement on sales collateral.

• Developed rapport with regional sales managers and actively developed understanding of customer needs in

order to customize sales collateral reports and meet deliverables.

EDS, Plano, TX 1998-2001

S ystems Analyst

Responsible for project design, development, and implementation within a financial mainframe system. Served as the

subject matter expert (SME) for data business in support of insurance client. Performed analysis and design functions

against user/client requirements. Worked as system liaison between consultants and application developers.

Developed and documented detailed financial technical design.

KPMG, Tampa, FL 1998

S ystems Analyst

Researched financial application problems and worked to resolutions. Maintained and developed online (CICS) and

batch programs. Supported applications through systems and users acceptance testing, ensured proper

implementation of applications and supported legacy code in a financial environment.

UNIVERSITY OF NORTH TEXAS, Denton, TX 1995-1997

M ainframe Programmer

Supported mainframe applications. Created program modification to support student database and assist with

University’s Y2K programs issues.

E DUCATION

U niversity of North Texas, D enton, TX

BS, Computer Information Systems

Texas Tech University, Lubbock, TX

BBA, Management

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