Assistant Brand Manager
Resume:
MI AMY LEE
Philadelphia, Pennsylvania *****
***.**.***@*****.***
~ ASSOCIATE/ASSISTANT BRAND MANAGER ~
Area of Focus: Consumer Packaged Goods
SUMMARY OF QUALIFICATIONS
Dynamic, results-driven, and performance-focused professional, offering broad-based experience and expertise in brand management, new product development, sales and marketing,, business operations, consumer insights, and client relations. Competent at innovating effective marketing methods and branding consumer packaged goods based on strategic analysis and consumer specifications to achieve goals, increase market share, and optimize revenue base.
- Collaborative and energetic self-starter; thrive under pressure and equipped with outstanding multitasking, organizational, communication, and leadership skills.
- Negotiator and consultant; expert at establishing strong, professional relationships with vendors, colleagues, and executives within multiple industries.
- Versatile, hands-on team builder with “out-of-the-box” thinking skill; possess outstanding work ethic and unsurpassed dedication to consistently produce remarkable results.
CORE COMPETENCIES
Brand Management
Innovative Marketing Strategies
Profit Growth and Development Impacts
Product Development
Promotional Planning and Implementation Customer Service and Relations
Consumer Communication
Program Management
Consulting and Training
Cross-Functional Leadership and Team Building
RELATED EXPERIENCE
Los Angeles, CA (2012–2013)
PROFESSIONAL BRANDING CONSULTANT 2012–2013
- Functioned as independent consultant working with various consumer products and services to progressively improve brand positioning and profitability.
- Took full accountability in coordinating, implementing, and supervising ideas and concepts for new artwork, photo shoots, print, copy, trademark, and promotional collateral.
- Performed and led numerous customer focus groups and competitive analyses for new promotional strategies, brand management concepts, and brand packaging ideas.
- Solely assessed target markets and consumer tiers and segments to determine consumer trends and marketing niches; provided research on demographics, customer base, and regulatory child safety requirements.
Notable Achievements:
- Worked with the primary client, Cloud b, the world’s leading manufacturer of products and accessories helping parents and children sleep.
- Rendered expert consulting services through proactive oversight of new product positioning of brand partnership between Cloud b and Walt Disney Company’s Disney Baby’s Dreamy Stars and Disney Baby’s Dreamy Sounds Soother; successfully increasing sales and exceeding forecasted revenue of $9M by over 5%.
- Maintained constant coordination with the marketing and executive teams in creating new promotional collateral, establishing new packaging, and conducting focus groups.
Ingram Micro, Inc. Santa Ana, CA (2008–2012)
MARKETING MANAGER I; MARKETING PROGRAM MANAGER 2010–2012
- Assumed full accountability in overseeing the key database of 76,000 resellers, monitoring reseller sales activities, as well as awarding reseller advertisement space as required.
- Supervised cross-functional and category teams, such as the Creative, Legal, Sales, and Logistics.
- Administered financial budgets, milestones, and timelines for all projects in adherence to business plan objectives.
- Expertly trained new associates on new and existing marketing program features, and rendered steady feedback on all related marketing concerns.
Notable Achievements:
- Drove year-over-year results as reflected in exceeding target revenue of the company’s top three revenue-generating marketing programs by 33% through supervision and marketing expertise.
- Rapidly delivered 40% average increase in revenue by collaborating with the Creative Team in the implementation of design and formatting changes to the weekly “e-Flash” sales email blast.
- Yielded substantial marketing cost savings and optimized vendor productivity and activities through extensive research of products and vendors in close collaboration with the Request for Proposal (RFP) Team.
- Successfully maintained current customer database of 76,000 within 95% of target goal.
ASSOCIATE MARKETING MANAGER 2008–2010
- Rendered strategic assistance in activating a pivotal $25M marketing plan to accomplish short-term vendor goals and long-term business goals for high-profile vendors, such as Microsoft, Oracle, Websense, McAfee, and TrendMicro.
- Spearheaded the advertisement placement on Ingram Micro’s website, catalog, and e-Flash email blasts to customers, vendors, and clients.
- Proficiently authored marketing plans for Microsoft Windows 7 and Microsoft Office 2010.
- Facilitated weekly conference calls with Microsoft and Oracle vendor representatives to brainstorm and evaluate marketing ideas for continuous vendor business growth.
Notable Achievements:
- Leveraged brand management aptitude in promoting the company’s V7 line of hardware, security products, and computer accessories.
- Received the “Associate Marketing Manager of the Quarter” award in the second quarter of 2009 for successfully increasing revenue by 28% in the first quarter of 2009.
- Positioned company for growth as reflected in achieving and surpassing forecasted marketing goals for McAfee and Oracle by 25% in the second quarter of 2009.
- Innovatively conceptualized themes and prepared all details in planning promotional offers and bundled packages with supplemental brands, which included Hewlett Packard and Dell.
OTHER EXPERIENCE
Time Warner Book Group USA New York, NY
LEGAL DEPARTMENT ASSISTANT 2006–2007
Tiffany & Company New York, NY
VALUATIONS DEPARTMENTAL ASSISTANT 2005–2006
EDUCATION
MASTER OF BUSINESS ADMINISTRATION IN GLOBAL MARKETING: 2012
University of Redlands Redlands, CA
Academic Scholarship
BACHELOR OF ARTS IN ENGLISH AND AMERICAN LITERATURE (DEAN’S LIST): 2004
Hofstra University Long Island, NY
Academic Scholarship
AFFILIATIONS AND ACTIVITIES
Member, Asian MBA International (AMBA)
Volunteer, Casa Hogar Sion Orphanage (Tijuana, Mexico)
Participant, Various charitable mission trips at China, Mexico, and Haiti
Volunteer to various local and national charities in coordinating the collection of consumer packaged goods
TECHNICAL ACUMEN
Microsoft Office Applications (Word, PowerPoint, Outlook, and Publisher) Operating Systems (Windows and Mac OS)
Adobe Photoshop WebEx Salesforce SAP Oracle Web Browsers (Internet Explorer and Safari) iCloud iBooks
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