Marketing Management

SHUBHRA SHUBHENDU SRIVASTAVA

Male, ** years

Email: ****************@*****.***

Phone: +91-996*******

OBJECTIVE

Working with an organization where I can learn and utilize my skills

along with my academic knowledge and help the organization grow and

attain its goals.

PROFESSIONAL EXPERIENCE (3.2 years)

Deloitte LLP.

Client & Market Analyst (June, 2012 - Present)

Developing Marketing & Communications plans and presentations for

the Partners/Principal/clients

Understand client annual plans and other necessary information to

develop communication and marketing strategies for specific clients

Preparing reports to provide marketing perspective to the accounts

team and aid them in pursuit for Deloitte's business

Generated and analyzed reports taken from CRM tools like Salesforce,

Client communicator, Web surveyor

Understand business research requirements from the US based

counterparts and used office productivity tools like Hoovers,

Factiva, IBIS world, Alacra reports, BoardEx and many sources for

research and for competitor analysis

Handle the project management responsibilities in a team of 7 to

provide account-based marketing services to client teams with a goal

to increase profitability, expand relationships, and build

Deloitte's presence.

Manage and accountable for 26 accounts and ensured communication

and understanding of deadlines by my team

Enterprise Content Management (ECM) SPOC for all Banking & Security

ECM projects.

Research and track industry sectors to demonstrate good knowledge of

industry sectors

Synthesize the data and information to develop insights on financial

and strategic aspects of business, at the company level as well as

the industry level

Research on target potential market segments and go-to-market

solution for these segments.

Provide relevant intelligence, facts/qualifications, bios, and past

project references for the leadership to develop a pursuit strategy

Support my clients with financial and business data, research,

analytics and dynamic data visualization and services for better

investment analysis and business decision making

Carrying out market intelligence study, competitive landscaping,

company profiling and competitor analysis

Identifying client issues by studying various analysis and news

releases and recommending the applicable solutions or integrated

service offerings to resolve issues

Creating and employing protocols, materials and tools for the

development of client facing materials for relationship - building

meetings

Novotel Hyderabad Airport

F&B Attendant (June, 2008 - June, 2010)

Selected for Management Trainee program for 2010

Creating promotional offers and marketing strategies for The Bar

Identifying ways to engage and retain customers

In-charge of The Bar inventory

Mentored new joinees in the team

EDUCATION

UNIVERSITY/BOAR DEGREE/ MARKS

INSTITUTE D CERTIFICATE YEAR

Institute of Public IPE Post Graduate Diploma in 2012 71 %

Enterprise (IPE), Management

Hyderabad

Institute Of Hotel NCHMCT B.Sc. 2009 59%

Management (IHM), (Hospitality and Hotel

Hyderabad Administration)

Nand Vidya Niketan, C.B.S.E Higher Secondary 2005 74.4%

Surat Certificate

Nand Vidya Niketan, C.B.S.E Secondary School 2003 73.4%

Surat Certificate

ORGANISATION DEPARTMENT DURATION JOB PROFILE

Hindustan Marketing Apr 2011 - May Marketing Intern

Coca-Cola 2011

Beverages Pvt.

Ltd., Mumbai

The Oberoi, New Front Office, F&B Dec 2006 - May Industrial Training

Delhi Service 2007

INTERNSHIP

PROJECTS UNDERTAKEN

. Created Community Involvement brief for Bank of America which was

presented to PPD: Bank of America planned for a 50 billion dollar

investment in CSR activities by 2015. This document helped the

partners in a meeting with BAC directors on CSR activities

. Created "TAX" specific newsletter for State Street Corp. that was

identified as an ISM regular deliverable

. Market leader in Health Drinks: Research done to know the most

preferred health drink in Hyderabad, during the 1st semester at

IPE

. Project with Vijaya Milk: Surveyed for over a 2 weeks period to

collect data through questionnaires for Vijaya Milk, during the

1st semester at IPE

. Generate reports for banking and retail sector by using SPSS and

excel.

> Fraud and Dispute Report: It helps to find out merchants who fail

to pay their credit bills within their specific span of time and

are charged-off.

> Late Fee Report: It helps to trace merchants with late fee in

their credit plans by open date and their plans.

> Billable Accounts Report: It helps to understand the entire

active accounts that are delinquent by 30 days and/or more.

> ADR Report: It is prepared on weekly basis for receivable data

report of the required merchants by tracking their ending and

beginning receivables and net sales in excel.

> Comparable Store Sales Report: It is prepared on monthly basis

for retail companies.

. Identified and created a detailed report on "What are the top

five issues or opportunities that the new CFO will face in his or

her new role?" for State Street Corp. on their request

. Shopping Analysis to find out:

> Is there any difference in the amounts purchased between males

and females?

> Does the age of the customer play a role in the amount of

purchase

> Find the relationship between amount purchased this month with

the loyalty index and the previous month purchase

> Can a forecast of the shop's revenues be made for the next month

based on current month's purchases

> Does the family size play a role in the amount of purchases

. Location lead and Procurement lead for Impact day Go green

thread and member of Greening national team

SOFTWARE SKILLS

. MS-Office

. Vignette

. SAS

. Research Tools (Factiva, Hoovers, One Source, Alacra, Dow Jones,

Forrester Research, IBIS World, etc)

. SPSS

ACHIEVEMENTS

. Awarded Salesman of the Year at IPE in 2011

. Won 1st prize in Ad making competition at IPE and Aurora's

Business School

. Won 1st prize in Operation's "Open and Explore" competition at

IPE

. Won 2nd prize in Business Plan competition with my entry on

"Marketing and Production of Organic Food and its Products" at

IPE

. Won 3rd prize in paper presentation on "Evolving Strategies in

Marketing"

. Represented Sonbhadra district, Uttar Pradesh at State level

Basketball tournament

. District level swimmer and Lawn Tennis player

. Won prizes in quiz, debate, dance and public speaking

competitions

POSITIONS OF LEADERSHIP

. Activity Lead and Procurement Lead for the Impact Day, a CSR

activity of Deloitte

. Enterprise Content Management (ECM) SPOC for all Banking &

Security ECM projects

. Selected to volunteer as Liaison Officer in the 39th Annual Asian

Development Bank conference held at Hyderabad

. Appointed as Class Representative among 60 students of PGDM

batch(IPE) for 3 continuous semesters-2nd, 3rd and 4th

. Mentoring new joinees at Novotel

. Selected to lead a 5 member team at Intra-Accor pentathlon in

Thailand to help raise money for Tsunami victims

OTHER INFORMATION

. Date of birth : February 11, 1988

. Languages Known : English, Hindi, and French (As a part of

Course Curriculum)

. Hobbies : Travelling, Sports, Creating cocktail mixes

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