Sales Customer Service

Om Narayan Mishra

Contact NO:993-***-****,977*******

Email: *****@**********.***

**.********@*****.***

Brilliant academic career (B.C.A First Class, Computer Honor's 2007 From

Patna University).

Seeking senior profile - in FMCG Sector, Telecom, Consumer Durable & Auto

mobile sector

Key Skills

. Sales & Marketing

. Channel Management

. Product Management

. Promotions and new product launches

. Distributor Handling

. Market Intelligence

. Business partner / channel

relationships

. New Business Development

. Performance Management

. Cost Mitigation

. Stock Control

Credentials

. B.C.A (1st Class) with 75% Marks

Patna university 2007

. I.A (1st Class) with 60% Marks

BIEC 2004

Personal details

Date of birth: 18/10/1986

Address: Patna

Languages known: Hindi, English

Superior Sales & Trade Marketing Acumen

Ca Career Profile

. A competent professional with 6+ years' of experience in Sales and

Distribution with one of the leading FMCG Company of the country "ITC

LTD".

. Proven track record of achieving sales targets, demand forecasting, and

optimization of trade and consumer offers.

. Extensive market work Experience in Urban and Rural areas of Bihar and

Jharkhand.

. Experienced in Product Launches.

. Experienced in establishing distribution network, retail distribution,

channel management, team management and business development.

. To increase the Availability, Visibility & Freshness of ITC Products in

Modern Trade as well as General Trade.

. Successfully handled all the business of ITC categories in 6 years of

tenure.

Offering a track record of excellence that include...

Customer Acquisition ( Business Development ( Channel Management

Recorded Achievements

ITC LTD

. Maximum sales growth of 90% in Bingo Sales 2012 vs 2011, highest in

the Bihar and Jharkhand branch amongst all area executives.

. Best facilitator award for a Salesman and supervisor training program

Kaun karega Kamaal in 2011

. Successfully undertaken training programs like "Kamal Ka Funda",

"Vajra ka Super Challenge", "Kaun Karega Kamaal", etc, for developing

selling & promotional skills for the Supervisors & Salesman in my

territories.

. Successfully implemented the "Project Neev" in my section and first

one to achieve in given time period. "Project Neev" is the best

practices to smoothen the operational activity in the distribution

network.

. Successfully launched the new products of the Company. Managed

launches of Bingo (Tedhe Medhe, Yumitos, and Tangles), Yippee Noodles,

Dark Fantasy Chocofills in the assigned territory.

. Successfully Launched Fiama Di Wills Face Wash, Vivel Face Wash,

Superia Silk Soap, etc. in the assigned territory

. I have started the Institutional sales for Patna Branch

Career KAs and KPIs

. Achieve sales and revenue targets.

. Acquire and expand customer base to deliver growth.

. Develop and manage a dealer network.

. Drive operational efficiencies to enhance productivity and mitigate

costs.

. Execute strategic plans and trade promotions/programs.

. Plan and execute new product launches and promotions.

. Strategize to establish brands / products and gain market share.

. Ensure best in class customer service rendering customer delight.

. Drive business partner ROI, profits and productivity ensuring win - win

relationships.

. Develop and manage customer relationships leading to retention and

positive referrals.

. Track competition / market trends and generate MIS/reports.

. Drive primary and secondary sales, ensure availability and visibility.

. Maintain market hygiene and adhere to systems, standards and processes.

. Manage and motivate the team enhancing delivery capability.

Core Competencies

Sales and Marketing

Overseeing the sales and marketing operations, thereby achieving increased

sales growth.

Driving sales efforts involving effective promotional activities, product

awareness for growth and profitability.

Cascade and align business plans of and ensure effective implementation of

the same

Evaluate opportunities to maximize volume and value growth and deploy

resources to enable achievement.

Business Development

Conducting/organizing promotional events/ exhibitions with clear

communication plans

Ensuring customer delight leading to repeat business and referrals.

Studying markets to analyse the latest trends to provide inputs for fine-

tuning the selling and the marketing strategies and identifying

opportunities.

Channel Management

. Identifying and tying up with financially strong and reliable dealers/

channel partners, resulting in deeper market penetration and coverage.

. Evaluating performance & monitoring distributor sales and marketing

activities.

Strategy

. Gathering market intelligence and using data for market segmentation and

to chalk out location/product specific plans.

. Maintaining clear lines of communication for flow of business

information.

Roll out and set up

. Setting up a business from scratch. Recruiting direct and indirect

manpower across line and support functions.

. Liaison within the organization and outside for services and investments.

. Building capability in sales and customer service

. Device systems and processes that ensure rapid roll out across channels

and geographies.

. Building teams with appropriate functional skills.

Team Management

. Monitoring the performance of team members to ensure efficiency in

operations and meeting of individual & group targets.

. Scheduling team assignments to achieve the pre set goals within time,

quality & cost parameters.

. Ensure high standards of process fidelity, Manpower discipline, business

ethics and integrity.

System & Process

. Experienced in working on SAP.

. Experienced in working on Astra (Oracle Software developed for analysing

different types of report for customer and business development.

Current Assignment:

. Food Business in Dhanbad, Bokaro, Jhariya, Katras, Chirkunda, Phusro

(2011-2012 to Till date)

Previous Assignments:

. Foods & PCP Business in Muzaffarpur, Darbhanga, Samastipur, Sitamarhi,

Madhubani, Darbhanga, Motihari(2010-2011)

. Foods Business in Hazaribag, Ramgarh, Teliya, Chatra, Bokaro (2009-2010)

. Foods & PCP Business in Purnia, katihar, Kishanganj, Forbesganj (2008-

2009)

. Food & PCP Business in Khagaria, Begusarai, Madhpura, Supaul (2007-2008)

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