Sales Manager

Ron Morgan

***** ******* ** ******, ***** Linda, CA 92887

Phone 714-***-****

*********@*****.***

Cell: 714-***-****

Regional Sales Management Experience

Capital Equipment, CNC Sales and Management Professional

. Results-driven sales executive with high-tech CNC capital equipment

sales experience

. Increased regional sales from $2.6M to $28M / Exceeded Quotas

. Appointed new distributors and cancelled non performing distributors

. Trained and motivated regional sales force of 42 sales professionals

for Fortune 500 Company

. Fortune 500 sales executive: Key positions with well-known firms,

including Daewoo, Hardinge, Citizen and Marriott

. Progressive leadership in managing sales and sales teams serving North

America's manufacturing sector. Expertise includes full spectrum of

marketing, sales, fulfillment and customer service. Industries covered

include metalworking, plastic, and wood.

. Experience in acquiring and retaining new customers, creating long-

term customer relationships, and increasing profitability.

. Distinct understanding of value drivers: Productivity, profitability,

innovation, customer relationship management, quality management,

environmental, health & safety issues that determine success in a

competitive marketplace.

. Comprehensive and rapid assimilation of new technical data: Expertise

in translating product and service value propositions to a broad range

of professionals across a diverse industry base.

. Consistently recognized for ability to capture, analyze and shape

customer behavior, motivate colleagues and solve problems.

Career Overview

2012

Bucci - Iemca Industries - Business Development Manager

Western Region factory direct sales of bar feeders and gantry loaders.

2006 - 2011

AXYZ Automation - Sales Manager, CNC Machinery

Factory direct sales of CNC Routers, used for aluminum composite material,

plastics, woodworking, signs, and solid surface industry. Pioneered sales

efforts in the Western Region. Grew sales from $200K to $1.5M over 5 year

period. Developed new regional technical center, including site location

and interior design. Ran machines for customer demonstrations. Provided

technical presentations and quoted machinery. Managed one serviceman.

2005 - 2006

Marriott Vacation Club - Sales Executive

Exceeded quota, produced $1,100,000 sales in 2005. Cold calling,

telemarketing for Marriott timeshare resorts. 100% Commission. Gallup test

strengths: Achiever, Competition, Focus.

2003-2004

Tradecenter Inc. - Commodity Broker

Cold call telemarketing to develop new investment clients. Built client

book of $250,000. 100% Commission.

2001-2002

Citizen - Regional Sales Manager, CNC Machinery

Trained and motivated 4 distributors with 10 salesmen. Also managed

regional technical center with 6 service and application engineers. Sold

CNC Lathes manufactured by Citizen. Involved with many customer cutting

demos to improve production. Grew regional sales from $4.5M in 2001 to $6M

in 2002.

2000-2001

Hardinge Inc. - Regional Sales Manager, CNC Machinery

Trained and motivated 6 distributors with 10 salesmen, and 4 Hardinge

direct salesmen. Also managed regional technical center with service and

applications engineers. Sold CNC lathes and machining centers manufactured

by Hardinge. Involved with many customer cutting demos to improve

production. Developed regional sales from $11M to $12M.

1999-2000

Equipp.com. - Regional Sales Manager, CNC Machinery

Internet startup company designed to sell machine tools on the internet,

similar to eBay. Responsible from start up in developing website

architecture and marketing strategy. Secured machine listings and sold

machines on a B2B e-commerce platform. Developed key account partnerships

with machine tool manufacturers and dealers.

1995-1999

Daewoo Machinery - Regional Sales Manager, CNC Machinery

Increased regional sales from $2.6 million to $28 million in 4 years.

Trained and motivated 11 distributors, with 42 salesmen in 14 western

states.

Appointed new distributors and cancelled non performing distributors.

Worked extensively in the field to develop a new sales force for the

western region.

#1 highest percentage of increase in regional sales for 1995, 1996 and

1997.

Developed new regional technical center, including site location, interior

design and hiring of new office staff. Involved with many customer demos to

improve production.

Sold CNC Lathes and Machining Centers manufactured by Daewoo Machinery,

which is among the world's largest machinery manufacturers.

Other Highlights

. 500% increase in territory sales (from $100k to $500k) for Ingersoll-

Rand Waterjet

. 300% increase in territory sales (from $1 million to over $3 million

for Machinery Sales)

. Distributor sales engineer at Machinery Sales, direct sales of CNC

Lathes, CNC Machining Centers, CNC EDM, CNC Grinders and CMM.

. Earned Top Salesman honors and consistently #2 of a 20 person sales

team for western United States leading machinery distributor.

. Products sold include Traub, Daewoo, Okuma, Haas, Bridgeport,

Hardinge, and Citizen.

. Machinist for 4 years, while attending College.

. USCG Diesel Mechanic "A" School training

Education and Skills

Bachelor of Arts, Business Administration, California State University, San

Bernardino

Dale Carnegie Sales Course

Computer proficiency: Microsoft Word, Microsoft Excel, ACT!, Siebel,

Goldmine.

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