Manager Marketing

Nisha Jagmohan

Clifton, NJ *****

*******@*****.***

Skills Summary

Please enter the skills, the number of years experience and the date last used.

Skill Experience Last Used

Business Process Management 5 + Years 2013

Business Writing/Editing 7 + Years 2013

Graphics/Branding 7 + Years 2013

Content/Material Development 7 + Years 2013

Diagrams/Designing 10+Years 2013

Qualification Summary

Qualification Training Establishment Date Exam Taken

Bachelor of Science in Civil New Jersey Institute of Technology, 1995

Engineering with a Concentration Newark, NJ

in Environmental Engineering

AutoCAD 2007 Synergis, Quakertown, PA 2007

Microsoft FrontPage & Web Avtech, Fairfield, NJ 2005

Designing

Adobe Photoshop 7.0 Level 1 Panasonic Training, Secaucus, NJ 2005

& Level

Product Marketing / Communications

Versatile, highly-motivated professional with experience in technical B2B and B2C products and services.

Collaborating with Marketing, Engineering and IT teams in designing marketing concepts, creative design,

technical documentation, new product requirements and implementing futuristic plans. Team player with

strong organizational skills and ability to manage concurrent projects within tight timeframes.

TECHNICAL EXPERTISE

Operating Systems: Macintosh Leopard Windows 7

Software: Word, Excel, PowerPoint, Visio, Outlook, iWorks, Entourage, Icon Builder, Salesforce,

SharePoint, AutoCAD 2007, SAP, Adobe CS3: Photoshop, Illustrator, InDesign, Image Ready,

Acrobat

Applications & Technologies: Blueprint Reading/Analysis Strategic Planning Layout Design &

Development Task Scheduling & Workflow Planning Web Designing Social Media HTML &

CSS Salesforce.com Constant Contact Eloqua Adobe Connect Cisco WebEx Cloud Audio and

Web Technology

EDUCATION AND TRAINING

New Jersey Institute of Technology, Newark, NJ, 1995 - Bachelor of Science in Civil Engineering with a

Concentration in Environmental Engineering

Synergis, Quakertown, PA, 2007 - AutoCAD 2007

Avtech, Fairfield, NJ, 2005 - Microsoft FrontPage & Web Designing

Panasonic Training, Secaucus, NJ, 2005 - Adobe Photoshop 7.0 Level 1 & Level 2

Global Knowledge, Morristown, NJ 2000 - Building a Website, Web Development Fundamentals &

Introduction to Web Databases

CDM Technologies, Inc., Wayne, NJ, 1996 - AutoCAD R.13

PROFESSIONAL EXPERIENCE

LOOKING FOR OPPORTUNITIES APR 2013 - PRESENT

HORIZON BLUE CROSS BLUE SHIELD, NEWARK, NJ J UNE 2012 – APRIL

2013

Technical Communications Consultant

Define and develop various vehicles of communication; Create and maintain content and the overall

branding within the IT cross-functional teams

Conceptualized the best vehicles for messaging and implemented best practices, user guides for

product development

Contributed to the creation of user interface designs; concepts and wireframes

Gathered internal and outsourced resources, and lead training initiatives

Managed the development of product kickoff materials from initial concepts to final design

including copy and layout

Created brand overview templates & guides

Planned, wrote and designed newsletters, e-learning material, brochures and case studies

Directed the creation of marketing tools and steer the execution of marketing programs

Communicated with management, internal departments to coordinate overall marketing efforts in

accordance with corporate goals & policies

Created Social Media Initiative including a corporate Social Media Policy

Defined the strategy for and developed, executed, and managed comprehensive marketing plan

encompassing integrated marketing initiatives designed to penetrate and grow targeted markets

Proficiently communicated with management, vendors, press, and internal departments to coordinate

overall marketing efforts

ARKADIN GLOBAL CONFERENCING, NEW YORK, NY NOV 2011 – MAY 2012

Product Communications / Marketing Manager

Responsible for the positioning, pricing, packaging, and messaging for all new offers and build go-to-market

strategies which will ensure sales readiness, market penetration, and revenue generation for North America

Drove the launch of new products and services and manage the cross-functional implementation of

the product plan such as Audio Cloud, Adobe Connect, Cisco Webex and Cisco Jabber

Acted as a liaison with Corporate Marketing & Product Management for the next releases of

products & leading the Product Launch Roadmap

Built marketing strategies to promote corporate initiatives and web based communication strategies

Directing initiatives in Social Media such as YouTube, Linked In and Facebook

Creating email campaigns using Eloqua and/or Constant Contact

Planning, writing or editing industry-related creative blogs, press releases, email promotions

Maintaining and updating web content, technical data sheets, sales presentations

Developing, implementing and monitoring standards for all proposal activity

Inventing, developing, and executing innovative web analytics solutions to improving the

performance of clients' online marketing efforts

Worked with Graphics division in designing ideas through storyboards, mock ups, wireframes, task flow

diagrams, site maps on new corporate website

Followed the competition and keeping abreast of the competition landscape (market trend analysis)

Lead the Revenue Enhancement Program evaluating and improving product offerings based on

customer needs and market research

LOOKING FOR OPPORTUNITIES APR 2011 – OCT 2011

AERCO INTERNATIONAL, NORTHVALE, NJ JAN 2010 – MAR 2011

Technical Communications / Marketing Consultant

Supported revenue growth and profits through strategic planning, data analysis, effective product

development and customer research for commercial boilers and water heaters

Worked closely with marketing, sales and engineering teams for developing technical content,

product messaging and positioning, marketing plans, new product launches, market research and

competitive analysis

Reviewed all engineering documents and ensured that product features align with market

requirements

Piloted collateral plans for products that defined all creative look and feel for advertisements of new

products

Developed user manuals, guides, training materials and other materials to engage customers

Lead campaigns across email, online, SEO/SEM & social media, such as Facebook, Twitter,

LinkedIn & Constant Contact

Independently prepared product collateral such as product briefs, data sheets, presentation material,

roadmap, case studies, etc.

Responsibilities included facilitating and managing trade show logistics, assisting with event

planning and coordination

Collaborated with management and vendors to maintain & promote brand consistency

Developed systematic marketing plans & web-based leads to reps and key firms to ensure potential

opportunities

PANASONIC SYSTEMS SOLUTIONS COMPANY, SECAUCUS,NJ MAY 2000 – DEC 2009

Product Communications / Marketing Manager (Panasonic Medical Devices)

I.

SEP 2005 – DEC 2009

Experienced manager with skills in leading direct reports as well as cross-functional teams, managing a

product line from cradle to grave, documenting new product requirements, developing sales forecasts and

product pricing, and launching new products to the marketplace. Proven ability to manage key account

relationships and large-scale projects.

Managed new product launches and current product lines by researching competitive products,

establishing quarterly sales forecasting reports, sales trend analysis and recommendations for product

reliability, growth and profit

Responsible for product lifecycle, pipeline planning including: gathering and prioritizing new

product and OEM customer requirements, defining the product vision, and working closely with

engineering, sales, marketing and support to ensure revenue and customer satisfaction goals are met

Acted as a liaison between the Marketing, Engineering and IT teams for the development of potential

products that that improved reliability, enhanced efficiency for future growth

Worked in a cross-functional environment supporting software team with technical interface design,

usability testing and functionality requirements for system development thru final system completion

Created visual design, schematics & flowcharting using Microsoft Visio, AutoCAD & Adobe

Illustrator

Contributed to the writing of Functional Requirements Documents (FSD)

Promoted Panasonic product line among specific consultants and other vertical markets by

participating in major tradeshows such as ASIS International, ISC East and ISC West

Campaign Management for Print Advertisements in Security Magazine, a leading publication for the

CCTV Industry

Created & Wrote Media for:

Marketing Collaterals Logo design SOP’s

PowerPoint Trade show displays White Papers

Presentations Website graphics Tech Data Sheets

Case studies

Launched spec assist CD, a compilation of current product specs, ops, cads, bid specs & images for

potential clients at trade shows thereby reducing cost of print materials and shipping costs

Negotiated with the Headquarter factory in Japan on improvements to cosmetics, operation, performance,

packing, compatibility, and general ease of use of the product

•

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• Assistant Product Manager (Panasonic Closed Circuit Television – CCTV Sector)

• MAY 2000 – SEPT 2005

Acted as a technical liaison for project submittals with vendors, consulting engineers, electrical contractors,

authorized dealers and end users across private, commercial and public sectors

Managed concurrent projects for leading clients including NJDOT, Time Warner, NYC MTA, Port

Authority, McDonalds, U.N., Homeland Security, Siemens & Macy’s - kept record of on-time, on-budget

project completion

Billed 5-10 hours weekly to A&E’s on CCTV proposed block or point-to-point drawings generating

additional sales

Created real scale 2D & 3D schematics for CCTV with accurate cable types, dimensions, control

center details, point-to-point wiring details using AutoCAD / Visio based on area blueprints of interior

and exterior facades

Managed & updated interactive Website pages for Panasonic CCTV Website to keep product info

current

Produced PDF files from AutoCAD drawings of the products and uploaded to the FTP or intranet

sites

Constructed conceptual views and construction diagrams for interiors of commercial and residential

designs

Assembled complete design spec packages including text specs, sample shop drawings and other

support documentation for submission to architect, engineers, systems integrators for proposals and bids

Updated knowledge of analog, digital & hybrid products and competitor's products & latest features

Kept projects on budgets & on schedule, as well as prepared and submitted material agreements

Prepared product roadmaps, marketing collateral, pricing and business cases

Assisted core team in the creative design and deployment of product developments

Built & maintained an extensive library of product documentation, SOP’s, system diagrams,

components & data files

DOUBLECLICK, NEW YORK, NY

JUN 1999 – MAY 2000

IT Support Analyst

Provided technical & marketing support for the company’s advertising and IT teams

Increased web traffic with internet marketing and search engine advertising (DART)

Collaborated with corporate communications manager and marketing department for graphics and

branding

Coordinated the efforts of both internal and external resources to ensure that web projects are scoped

appropriately and delivered on schedule

Provided end user support for departmental application such as e-mail

Installed & configured various hardware, including printers, modems (ISDN), floppy drives, hard

drives, CD ROM’s, RAM, Palm Pilots & zip drives on client workstations

Participated in workgroup level projects such as, departmental rollout of MS/Outlook, departmental

upgrade of workstation software to current MS Office release

DRESDNER ROBIN, JERSEY CITY, NJ SEP 1996 – JUN 1999

Junior Project Engineer

Created Mechanical & Electrical CAD drawings following the ANSI (American Standards Institute)

Standards, assisted & implemented ideas on actual surveys, using Geographical Information Systems (GIS)

Developed templates, drawing protocols and CAD procedure manuals

Provided detailed mapping of natural features, test pits and analytical data using AutoCAD

Prepared completed sets of construction drawings, including floor plans, framing, foundation, MEP

and HVAC

Researched various New Jersey Department of Transportation (NJDOT) projects & proposals

Produced Architect CAD drawings following the AIA (American Institute of Architects) Standards

Created Mechanical & Electrical CAD drawings following the ANSI (American Standards Institute)

Standards

Assisted & implemented ideas on actual surveys, using Geographical Information Systems (GIS)

Created Zoning Reports for residential and commercial projects

Established and maintained a library of pre-designed blocks, symbols & details

Planned site line perspectives for development permits

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