Project Manager Sales

KELLY ANN REED CORNELL

*** ******** ****** ****: 630-***-****

Glen Ellyn, IL 60137 Cell: 312-***-****

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SUMMARY

Detail oriented CRM business and information technology project manager with 7 years

plus experience with a major publishing firm, and 14 years plus experience with a

leading financial institution. Excellent analytical skills, effective coach and trainer,

experienced in all stages of software development life cycle, from analysis through

implementation. Additional experience includes working as a developer on numerous

projects, performing system and vendor selection, analysis of business requirements,

system design, system development and implementation. An energetic individual who

has a proven track record of building relationships with both team members and

business users.

PROFESSIONAL EXPERIENCE

MCGRAW-HILL HIGHER EDUCATION, Burr Ridge, IL 2005 – 2013

Leading provider of print and electronic materials serving the collegiate and English-

language instruction markets.

CRM Business Project Manager

Performed project management, business process improvement, report and dashboard

management, business administration and support for higher education’s 1500 user

implementation of Salesforce.com.

• Responsible for identifying, tracking, prioritizing and managing to completion all

defects and enhancements requested by the business, IT, and CRM team.

• Created and managed 400+ Salesforce.com reports and dashboards, continually

working to update and improve them. Trained users on customizing and using

reports and dashboards to meet their changing business needs.

• Worked with sales, marketing and editorial to define and improve business

processes through the use of Salesforce.com by designing screenshots and creating

functional design documents. Continually worked for consistency in the use of

salesforce.com across the company.

• Involved in all aspects of McGraw Hill’s decision to replace outdated and

unsupported CRM application with Salesforce.com in 2009:

o Worked with business users in sales, marketing and editorial across the

company to gather detailed requirements of the functionality that was

necessary in a CRM application for them to do their jobs efficiently and

effectively. Set up SharePoint Sites to assist in the sharing of

documentation and communication among team members.

o Evaluated available CRM applications, and participated in demos from our

top contenders.

KELLY ANN REED CORNELL Page 2

o Created the business case to purchase Salesforce.com .

o Worked with our consultants on the high level project plan for our

Salesforce.com implementation.

o Planned and scheduled the data migration from the old CRM application

to Salesforce.com.

o Worked with the business users on our detailed design – including work

flows, screen designs, report designs, etc.

o Took all Salesforce.com online training, and in 2009 took formal business

admin training.

o Performed and executed all User Acceptance Testing.

MORGAN STANLEY/VAN KAMPEN INVESTMENTS, Oakbrook Terrace, IL 1991 –

2005

Wholly owned subsidiary of Morgan Stanley. Provides wide range of investment

products for individual investors and financial professionals to achieve investment goals.

Programmer/Analyst III

Performed project management, development, maintenance and support of sales force

applications.

• Designed and implemented programs in Informatica that synchronize information

between the company's master and Siebel databases for accurate reporting and

literature ordering, reducing manual data maintenance by 85%.

• Performed project management for seven-member team over entire software

development life cycle of Territory Management System project. New application

enabled sales force to view and segment sales information geographically, assisting

in territory management and increasing sales.

• Created and presented new application presentations for 250 people at two separate

year-end wholesaler meetings, resulting in increased buy-in and acceptance of new

systems prior to rollout.

• Involved in all phases of original Siebel rollout to sales force, enabling improved

territory and customer management and increased sales.

• Continually enhanced Siebel application by gathering new user requirements

quarterly, performing analysis and design, and configuring new or modifying

existing screens to assist users in better serving customers through enhanced

functionality.

• Prepared and presented training for 100 senior sales force members on Siebel

Expense Reporting module, enabling individuals to track expenses against

budgets, thus avoiding over-spending.

• Performed two major Siebel and numerous point upgrades that kept technology

current, maintained support from Siebel and provided additional functionality for

users.

• Designed and implemented new customer profile and activity application screens

within Siebel for New Jersey sales force of 100, increasing sales by 17%.

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• Provided primary support to 300 Siebel users over two-year time frame by

answering questions, resolving issues and establishing new ways to accomplish

tasks, resulting in measurably improved application satisfaction.

• Prepared, coordinated and presented Siebel application training for all Internal Sales

Consultants, greatly increasing productivity and improving data cleanliness, while

decreasing support calls by 75%.

ANDERSEN CONSULTING, Chicago, IL 1987 – 1991

Worked on various development projects and marketing projects.

EDUCATION

University of Iowa, Iowa City, Iowa

Master of Business Administration, Finance

Bachelor of Music, Teacher’s Certification

PROFESSIONAL DEVELOPMENT

Attended Salesforce.com’s Dreamforce Conference in 2012, 2011, 2010 and 2008,

Salesforce.com Business Admin Training in 2009, MS Project course in 2005,

Informatica course in 2005, DB2 on Linux training in 2005, Intro to Java course in 2004

COMMUNITY INVOLVEMENT

Taught numerous courses for a non-profit organization over eight-year time

period. Coached cheerleading over three-year time period. Currently

volunteer weekly at the West Suburban Humane Society.

TECHNOLOGY

Software Packages: Salesforce.com, Lyris HQ, Siebel

Sales, ProClarity, MS Project, MS

Word, MS Excel, MS Access, MS

PowerPoint, Visio

Programming/Scripting Languages: Siebel Configuration, Informatica,

PL/Sql, Java, Cobol

Databases: Oracle, DB2, Sql Server

Operating Systems: Windows 8, Windows 7, Windows XP,

MS DOS, Unix, Linux

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