Project Manager Sales

Robert S. Roche

*** ****** ***** *** ( Warwick, RI 02886 ( 401-***-**** (

**************@*****.***

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Strategic Marketing & Business Building

Award-Winning Performance ( Project Direction ( Creative Communications

Professional Experience

Metlife Auto & Home, Warwick, RI 2008 - Present

One of the top-ranking Property & Casualty insurance providers in the

nation.

Marketing Project Manager

Design & deliver marketing strategies focused on new business acquisition &

Customer Relationship Management (CRM). Perform data analytics to identify

opportunities for growth, support campaign creation and target necessary

corrective action. Produce creative & technical copy for internal /

external facing communications. Manage staff, external vendors and

allocated departmental budgets. Create and deliver presentations to both

diverse and executive-level audiences.

. Developed & managed marketing strategy for In The Car, a MetLife /

General Motors partnership pilot focusing on increasing vehicle sales and

companion insurance policies

. Created and manage CRM communications platform focusing on increasing

sales per household, strengthening customer retention and fostering

referrals

. Surpassed 2012 sales and customer retention goals by 20%

Bailiwick Country Club, Greenwich, CT 2006 - 2008

An exclusive, up-scale seasonal country club with a 3 year waiting list

for granting of membership.

Assistant General Manager

Managed daily operations and 200+ staff for all club facilities. Provided

daily interaction with members to optimize guest relations and address

issues / concerns.

. Designed & implemented a new member database tracking system within 1st 3

months of tenure

Comcast of New England, Taunton, MA 1997 - 2006

A leading regional Comcast cable system providing service to over 2.6

million subscribers.

Assistant Marketing Manager - South Region

Developed & implemented B2C / B2B marketing strategies for Video, Internet

& Voice products. Member of Competition Committee focused on retaining

subscribers from competitive erosion.

. Winner: Paramount Pictures Golden Microphone; Best Regional Marketing

Campaign (1998), Universal Studio's Best National Affiliate Promotional

Campaign (1999), Spring Communications Pay Per View Leadership Award

(2000), Comcast Top Regional Marketing Campaign (2006)

Avon Old Farms Inn Conference Center, Avon, CT 1994 - 1997

Award-winning CT Conference Center heralded by The Hartford Business

Journal & The Hartford Courant.

Director of Marketing, Advertising & Public Relations

Developed and implemented marketing campaigns promoting conference center

services. Designed corporate website and trade show displays supporting B2B

& B2C operations.

. Increased gross sales volume by 120% in 1st year of tenure

Education & Professional Development

BA - International Business & Marketing, Merrimack College, North Andover,

MA

Dale Carnegie Sales Training

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