Sales Representative
Resume:
Joel Madison Holst
Hayden, ID 83835
Cell: 509-***-**** ****.*****@*****.*** Office: 208-***-****
CAREER FOCUS
Executive Level Medical supply / equipment sales position with an industry
leading organization committed to developing and marketing products that
preserve and improve the quality of life for patients.
PROFESSIONAL PROFILE
. President's Club Award winner for Sales Achievement, multiple time
recipient
. Sales performance last to first, three times with three different
companies
. Consistent Division and Region year over year sales growth
. Multiple start-up sales territory's from 0 to >100% to goal and $1M in
sales
. Consultant with Key Opinion Leaders on patient protocols and outcomes
algorithms
Experienced Professional:
. Executive level sales professional earning multiple times President's
Club Award achievement.
. Key account management and significant acute care market experience.
. Contracts management and P&T / formulary pull-through.
. GPO C-Suite interaction and negotiating pricing structures.
. Effectively managed numerous products launches and involved in the
coaching and sales training of new hire employees at both the
corporate CT&D department and divisional level.
Sales and Business Experience
Forest Laboratories, St. Louis, MO 2011 - 2013
Institutional Sales Professional- Pulmonology/Respitatory Medicine
Senior Institution sales professional responsible for the effective new
product launch of Teflaro, a novel i.v. cephalosporin, Tudorza and
Daliresp, for the management of Chronic Obstructive Pulmonary disease.
. Successful formulary additions resulted in new Antibiotic sales of
$117,000 first year of launch, competing against generic equivilants.
Ranked top 30% for growth.
. Five Hospital formulary additions covering three states. Effectively
communicated clinical indications, adverse events, and a succinct message
of appropriate patient types.
. Division leader in COPD formulary additions and Sales; Weekly Rx's from
$0 to $10540 first quarter of launch
Hoya Vision Care, North America, Seattle, WA 2009 - 2011
Territory Manager
Optical Sales representative promoting Hoya branded lenses and laboratory
services to ophthalmology, optometrist, and optician professionals. Start-
up territory effective 1/4/2010. Promoted Vision Source and corporate
specific pricing to customer base.
. Training and sales promotion to ophthalmic and prescription
recommendations for patients with a variety of optical ailments and
surgery's.
. Performance at 105% to sales objective for 2010.
Kinetic Concepts, Inc., San Antonio, TX 2008 - 2009
Executive Account Manager
Sales promotion of proprietary V.A.C. system for wound management.
Consulted on and made recommendations, based on protocols, on a daily basis
with Orthopedic, Burn, Vascular / General surgeons and
wound management personnel on patient outcomes. On-Call with key
hospital, wound care centers, and medical professional accounts.
. Implemented strategies which resulted in a 50% increase in territory
performance to over 100% to goal. Territory performance at inception was
66% vs. goal; $1.3M to $3.2M
. Instrumental in developing key opinion leaders to the role of approved
corporate speakers.
Sanofi-Aventis Pharmaceuticals, Bridgewater, CT 2004 - 2008
Senior Specialty Care Representative, Advanced Therapeutics & Cardiology
Acute Care Specialty representative with therapeutic products, Lovenox and
Plavix.
. Implemented strategies and programs for formulary inclusion at top five
hospital accounts increasing total territory sales by $750,000 year-over-
year 2004 to 2006.
Rankings included:
. Division---10th of 10 to 3rd of 10.
. Regionally---36th of 39 reps to 17th of 39.
. Nationally---top 30% and #30 of 484 sales representatives in Plavix
performance in 2007.
. Saved S/A $640,000 by successfully defending three formulary therapeutic
interchanges by involving KOL's and P&T decision makers to halt
competitive advances.
. Implemented with these same members Risk Stratification programs a
subsequently mandated Joint Commission initiative. Resulting decrease in
Venous Thrombolic disease of 55% and increase of $500K in new Lovenox
business. Assisted with standing ICU/CCU and ED orders featuring Lovenox
as primary agent.
. All FDA records and requirements met with 100% compliance.
Roche Laboratories, Nutley, NJ 1995 - 2004
Medical Center Representative, Hospital Division
. Converted VHA contract in antibiotic market resulting in $555,000 new
business in three hospitals in SE WA.
. Multiple GPO conversions and formulary victories in Ascension Health,
PACT, and Premiere Hospitals.
. Developed cross functional team associations resulting in top rankings
both divisionally and regionally for Posicor and Xenical product
launches.
. Ranked fourth nationally of 414 in Posicor sales performance.
. Sales Trainer / Counselor coaching new hires in antibiotic, anesthetic,
anti-obesity, antiemetic, and anti-viral product lines.
. Sales performance: Outstanding Achievement Award, 1998 and 2003.
. Sales Achievement Award, 1997, 1999, and 2000.
The Biddle and Crowther Company, Seattle, WA 1984 - 1995
Territory Sales Manager, Hospital Division, Medical Supplies, Equipment,
and Pharmaceuticals
. Charter Member of President's Club and multiple time award winner.
. Sales Representative of the Year, 1991 and Nominated for National Sales
Rep of the Year, 1989.
Technical Skills: FDA approved training in Orthopedics, Cardiology,
Hematology / Oncology, Anesthesia and Surgery, Pain Management, Wound
Management, Infectious Diseases, and Pulmonology.
In-depth understanding of anatomy and physiology, medical terminology,
systems and disease processes as well as managed care and Medicare parts B
& D. C-Suite level discussion implemented as key POA activities.
EDUCATION
BA, Business Administration and Economics, Minor in Biology,
Eastern Washington University, Cheney, WA
MBA Coursework, University of Colorado, Aspen Campus
ADVANCE - Accredited Medical Sales, degree Certificated training,
Oncology Nurses Society, ONS of America
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