Director, Ad Operations

JAMES E. HUNTER

Email: *****.*.******@*****.*** Phone: 551- 697-7039

http://www.linkedin.com/in/jamesehunter

PROFESSIONAL EXPERIENCE

LongTail Video - New York, NY April 2013 – August 2013

Director, Ad Operations

Manage day to day ad operations including ad serving technology; and revenue optimization.

Manage publisher development.

Ensure operations and support activities run smoothly and efficiently; promote a professional and positive

manner; provide supervision, guidance, motivation and training to the team.

Work with Business Intelligence groups to manage against corporate revenue and margin goals.

Document and direct process and workflow guidelines within the media group.

Participate and advise on market requirements for new and existing products which support the LongTail Video

Ad Network.

EveryScreen Media - New York, NY December 2012 – April 2013

Director, Ad Operations

Monitored campaign performance and pacing and conduct performance analyses on a regular basis, establishing a

data driven approach to optimization and performance.

Ensured campaign delivery, performance and advertiser goals are were being fulfilled as scheduled across entire

team.

Worked with Client Services to offer full support for escalated client issues, ensuring customer comfort and

satisfaction with personal one-on-one assistance.

Worked with Data Operations to establish and implement optimization best practices and new feature testing

protocols.

Maintained an expert level understanding of social ad specs, new/beta features, and best practices for trafficking

and optimizing complex social ad campaigns.

Rightster - New York, NY September 2012 – December 2012

Director, Ad Operations

Managed, trafficking and optimizing ad campaigns with focus on meeting deadlines, exceeding client

expectations and maximizing revenue.

Assisted US and UK Sales Managers with daily monetization / strategy goals.

Tracking and analyzing campaign data and providing valuable insight to product improvements when necessary.

Optimizing internal processes to scale growth and grow/foster vendor relationships.

Creating an atmosphere of efficiency that encourages product innovation, company growth and streamlined

processes across management teams.

RUN DEMAND SIDE PLATFORM - New York, NY June 2012 – September 2012

Manager, Ad Operations

Managed Real-Time Bidding and Ad Operations at RUN.

Increased the mobile/ video RTB business inclusive of DSP account management, partnerships and ad operations;

supported team on a daily basis.

Facilitated and optimize campaigns for maximum efficacy not limited to adding new inventory, using analytics to

enhance targeting, adjusting site placements, shifting allocation among inventory sources, experimenting with

delivery constraints such as geo- and carrier-targeting, frequency caps and price-priority delivery.

Executed within partner systems and deliver on campaign targets and budgets.

Communicated campaign performance with internal team and the client regarding outstanding deliverables,

timelines, and suggested next steps.

Built relationships with existing advertising partners, customers and vendors and proactively seek out

opportunities to expand the partnership to improve monetization.

Resolved campaign issues including errors in serving, 3rd party discrepancies, pacing, optimization issues,

conversion metrics and reporting issues.

News Corporation – Fox News Digital, New York, NY February 2011 – June 2012

Manager, Ad Operations

Provided strategic consulting services regarding inventory/ revenue monetization strategies and policies,

marketplace trends, UX development and best practices across all platforms (Display, RTB, Remnant, Mobile

web, Apps, and Video).

Ensured maximum sell-through and effective CPM for publisher inventory; optimize campaigns across digital

media space.

Mentored, motivated, developed and managed a team of four Traffic Specialists.

Developed client relationships by understanding the customer site, audience and business with a heavy focus on

driving client satisfaction and supporting associated sales efforts.

Served as primary liaison between the client and various internal departments such as sales, technology, and

project management.

Assisted Sales team with complicated technical aspects of campaign delivery, performance and monitoring.

Managed day-to-day servicing needs of sales teams, clients, including campaign trafficking, reporting, and

following up with any additional requests.

Collaborated with Creative, QA, Development and Production to ensure the Ad server and Creative templates

work correctly and efficiently.

News Corporation – Fox News Digital, New York, NY September 2010 – February 2011

Senior Ad Operations Specialist

Provided strategic consulting services regarding inventory monetization strategies and policies, marketplace

trends and best practices across all platforms (Display, RTB, Remnant, Mobile web, Apps, and Video).

Handled all remnant campaigns for foxnews.com, foxbusiness.com and foxnation.com.

Specialized in online displays, remnant, RTB, video, rich media, mobile trafficking and delivery; supported the

Manager of Ad Operations on a daily basis.

Managed Quality Assurance (QA) for the websites and website section re-launches in conjunction with

Production, Web Design and other cross-functional teams.

Gained thorough understanding of Fox News Digital’s website architecture, advertising products and

functionality, standard and OPA advertising specifications and performance metrics of online advertising.

Served as Lead QA for all remnant campaigns to ensure all campaign creative complies with website

specifications and IAB standards.

Proactively found solutions to trafficking issues such as Javascript errors and site tags.

Troubleshot issues related to testing, under/over-delivery, order management and implementation.

Provided technical assistance to Clients and internal sales team to ensure all revenue is recognized.

News Corporation – Fox News Digital, New York, NY August 2009 – September 2010

Remnant Traffic Specialist

Communicated campaign performance with VP Ad Sales, Network Account Executive, account management,

product and finance.

Managed and optimized all ad network campaigns(Display, RTB, Remnant, Mobile web, Apps, and Video) for

maximum revenues and profits inclusive of: adding new inventory, using analytics to adjust targeting, excluding

poor performing sites, shifting allocation among ad network partners, experimenting with delivery constraints

such as geo and carrier-targeting, frequency caps and price-priority delivery.

Supported sales and business development teams with the goal of improving revenues, profits and client

relationships.

Analyzed campaign performance on a daily, weekly and monthly basis utilizing tools like DoubleClick for

Publishers, internal analytics and Excel and making recommendations for improved performance.

News Corporation – Fox News Digital, New York, NY March 2008 – August 2009

Traffic Coordinator

Trafficked and managed online advertising campaigns.

Performed quality assurance, uploaded and QA 3rd party ad tags to ensure they met advertising materials

specifications as well as company guidelines.

Ensured all online ad campaigns were properly booked into the ad server as reflected in sales insertion orders.

Handled all available inventory requests and fixed placement reservations for Sales Team while providing proper

guidance to maximize the revenue opportunity.

Tested and QA ad creative to meet publisher specifications while certifying ads operated and tracked properly.

Troubleshot technical issues both internally and with third party vendors.

Provided 3rd party campaign reports to internal staff and advertising.

Analyzed campaign performance, delivery, and pacing which resulted in exceeding client's expectations.

Provided support to advertising clients and internal Ad Sales staff.

NBCU – The Oxygen Network, New York, NY October 2007 – March 2008

Interactive Operations Assistant / Ad Operations

Worked with traffic manager and sales staff to ensure all client negotiations were executed as promised.

Collaborated with the Broadcast Operations group to ensure all deals were executed correctly.

Generated weekly sales reports to track interactive business.

Implemented an inventory tracking system to track available and sold sponsored areas.

Monitored all interactive deals on a daily basis to ensure scheduled delivery was on track.

Supervised online message boards for all Oxygen Network Shows.

EDUCATION

New York Institute of Technology, New York, NY

Communication Arts / Television and Radio Programming

Bachelors of Fine Arts - December 2009

SKILLS AND EXPERTISE

Knowledge of ad serving technologies, particularly DART (DFP)

Ability to create, modify and troubleshoot ad types and tags

Industry knowledge of third party ad servers, behavioral targeting and rich media vendors

Proficiency in Dart for Publisher, Admarvel, Double Click AdExchange 2.0, AdMeld, RTB Mobile Ad

Serving/APP Ad Serving, Product design and Mediatrust

Professional References Furnished Upon Request

Contact this candidate