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Customer Service Project

Location:
New York, NY, 11101
Posted:
August 29, 2013

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Resume:

SUMMARY

< *+ years of Multi Channel Retail eCommerce (online web commerce, mobile-

commerce and In-store Kiosks) consulting experience and large scale

implementations for clients based across various continents in North

America, South America and EMEA region.

< Appointed as a Subject Matter Expert to various billion dollar clients

like kohl's, Best Buy and Wal-Mart.

< Proven Track Record of almost doubling the online revenue after

successful implementing ecommerce ATG websites.

< Provided consultation to executive/ C level business managers on

ecommerce go-to-market business strategies and industry best practices

that resulted in high conversion rate of online orders.

< Expertise in pre-sales activities such as responding to RFPs, defining

scope and leading business solution presentations to senior executives

(including CXO level executives). Also actively assisting sales teams

on business development assignments and leading the effort estimation

lifecycle.

< Well versed with various Oracle ATG Commerce suite (versions 7.x, 9.x

and 10.x) including Business Control Center (Commerce Merchandizing

Application) and Commerce Service Center (Call Center Application).

< Integrated ecommerce vendors including E-bay (Auction Services), Acxiom

(Email Campaign), IBM Sterling Yantra (Order Management System),

Bazaarvoice (Ratings and Review), Scene7 (Image rendering)and Expedia

(Travel Services).

< Managed planning, analyzing and designing functional requirements for

new ecommerce sites to ensure a high quality e-commerce website in all

versions of ATG commerce suite.

< Proven leadership skills, played a dual role as a Team Lead and a

Business Consultant while gathering and analyzing functional

requirements for an ecommerce site, guided and supported the

development and testing teams (of size 70 team members) during all

phases of the development lifecycle.

< Responsible for recruiting and mentoring a team of ecommerce

consultants (ranging from entry level to senior analysts) for critical

client engagements.

< A result oriented self-starter, customer centric, quality driven, fast

learner and an efficient team player.

TRAINING AND WORKSHOPS

< Oracle ATG commerce suite, Merchandising and Customer Service Center

(versions 7.x, 9.x and 10.x).

< Hybris MultiChannel Suite version 4.5 (B2C and B2C)

< Oracle Endeca Commerce version 3.1 (Guided Search and Experience

Manager)

< Advanced training on best practices in the ecommerce domain.

< Pursuing PMP certification (Expected in 2013).

EMPLOYMENT HISTORY

< Principal eCommerce Consultant - Professional Access Ltd, New York, NY

(April

2012- Present)

< Principal Business Consultant - Professional Access Software

Development Pvt. Ltd, Bangalore, India

(March 2009-

April 2012)

< Senior Business Analyst - RevereIT, Woburn, MA (September

2007 - February 2009)

< Business Analyst - Ecommerce Pioneer Inc, Roswell, GA

(August 2006 - July 2007)

< Project Engineer (Intern) - Bhabha Atomic Research Centre, Mumbai

(July 2004 - May 2005)

AWARDS

< Spot Award For Outstanding Achievement

December 2010

< Spot Award For Outstanding Achievement

May 2010

EDUCATION

< Master's of Science in Information Management, Syracuse University

August 2007

< Bachelor's of Mechanical Engineering, Mumbai University

June 2005

TECHNICAL SKILLS

< ATG suite - Commerce, Business Control Center (includes Merchandising,

Content Administration, Scenarios and Targeters, Promotions and

Search), Customer Service Center

< Modeling Tools: UML 2.1

< Microsoft Tools - Visio, Excel, Project, Word, PowerPoint, Enterprise

Architect

< Databases - MS SQL Server 6.5, MS Access

< Web technologies - HTML, Dream Weaver, Flash

PROFESSIONAL experience

ORGANIZATION: PROFEssional ACCESS LTD, New York, NY

Position: Business Lead May 2013 -

Present

Project: MichaelKors.com implementation on ATG suite 10.1.2 using RUP

methodology

Client: Michael Kors

Location: Manhattan, New York

Duration: May 2013 - Present

Responsibilities:

< A Subject Matter Expert responsible for defining Michael Kors online

business initiative to implement a new ecommerce website

(Michaelkors.com) that will double their online business within one

year of go-live.

< Responsible for defining the overall program scope and the complete

implementation lifecycle (from project initiation, elaboration,

construction all the way to project go live) for MichaelKors.com on a

brand new version of Oracle ATG and Endeca

< Analyzing and defining integration specifications for APIs (JSON) and

webservices with EPICOR (CRM), Manhattan Associates (Order Management

System) and several other business critical integrations

< Managing and mentoring a team of 35 (offshore and onshore combined) and

their deliverables for all iterations including Quality Assurance until

go-live next summer

Position: Principal eCommerce Consultant April

2012 - May 2013

Project: Kohls.com re-platform on ATG suite 10.1 using RUP methodology

Client: Kohl's Corporation

Location: Menomonee Falls, Wisconsin

Duration: April 2012 - Present

Responsibilities:

< Responsible for managing (and planning) activities for gathering and

eliciting business and technical requirements for the Kohls.com ATG re-

platform project.

< Managing and tracking project deliverables while being the single point

of contact from the client engagement point of view.

< Leading business and technical requirement workshops and ensuring all

client deliverables are of highest quality and delivered on time.

< Coordinating PMO activities between client program management and

offshore development teams.

< Providing advanced ecommerce consultation (go to market strategies and

future enhancement recommendation) to optimize Kohl's online businesses

and merchandising workflows.

ORGANIZATION: PROFEssional ACCESS Software development PVT. LTD (Part OF 3i-

Infotech Group), Bangalore, India

March 2009 -

April 2012

Position: PMO/Principal Business Consultant

Project: MrPrice.com re-platform on ATG suite 10.0.1 using RUP methodology

Client: Mr Price Group

Location: Durban, South Africa

Duration: August 2011 - March 2012

Responsibilities:

< Travelled to the client site for an initial scoping phase that involved

facilitating workshops on oracle ATG 10.1 product stack, understanding

the business vision/goal and defining an end to end scope of the entire

multi-channel ecommerce (including in-store kiosks and mobile commerce)

ecosystem.

< Advised Mr Price's senior management on critical ecommerce strategies

(for launching international sites and on boarding other brands) and

identified various processes that need to be in place in order to

launch the new eBusiness initiative successfully.

< Coordinated and collaborated with other teams within the program and

presented a detailed ecommerce solution based on the scope gathered

during business workshops.

< Created a road map for future phases/implementations based on the

timeline and cost analysis.

< Elaborating the scope into user stories and use cases with constant

business user interaction and several rounds of functional and

technical workshops.

Position: PMO/Lead Business Consultant

Project: Mundolider.cl re-platform on ATG suite 9.1 using RUP methodology

Client: Walmart - Chile

Location: Santiago, Chile

Duration: Phase-1: January 2010 - February 2011

Phase-2: March 2011 - August 2011

Responsibilities:

< Lead requirement elicitation for storefront (browse, shopping cart,

promotions and checkout), merchandising and customer service center

application of the ecommerce platform.

< Advised the client on the best practices in ecommerce adhering to the

Latin American market and created the business requirement document.

< Managed 14 functional requirement documents comprising of 30 use cases

approximately.

< Facilitated and conducted joint application development (JAD) sessions

to understand the business requirements by bringing the stake holders

and IT team on a common platform.

< Interacted with external technical contacts for eliciting integration

requirements for order payment, catalog feeds and order management and

fulfillment processes.

< Managed scope creep and was instrumental in creating a change request

control board.

< Preparing the client team for future enhancement projects by

prioritizing the scope based on long term and short term business

goals.

Position: PMO/Senior Business Analyst

Project: Samsclub.com re-platform on ATG suite 7.1 using RUP methodology

Client: Sam's Club (Walmart),

Location: Bentonville, Arkansas - US

Duration: March 2009 - January 2010

Responsibilities:

< Coordinated with the Program Management to develop a work plan

detailing the tasks and effort required to achieve the scope of

project.

< Collaborated with the offshore development centre to provide support to

the development and testing teams (approximately 70 team members in

all) during the construction and testing phases.

< Effectively owned all 21 functional and 15 integration requirement

documents covering the entire project scope.

< Successfully coordinated all activities between the ecommerce

development and testing teams with the order management system vendors

Sterling Yantra from the offshore center.

< Tracked and managed all the defects to closure during the system

integrated and user acceptance testing phases of the product.

ORGANIZATION: Reverit LLP, Woburn, MA

September 2007 - February 2009

Position: Senior Business Analyst

Project: Samsclub.com re-platform on ATG suite 7.1 using RUP methodology

Client: Sam's Club (Walmart), Bentonville, Arkansas

Location: Bentonville, Arkansas - US

Responsibilities:

< Lead a team of business analysts for managing requirements for the

entire ecommerce site, this includes - Account Management, Catalog

(Categories/products/skus), Shopping Cart, Pricing Engine,

Merchandising, Checkout and Instore Kiosk applications.

< Advised the business users on the best practices of e-commerce and

documented requirements during the inception and elaboration phases.

< Conducted technical/non-technical presentations to the management and

training workshops for ATG Business Control Centre and Customer Service

Centre for the clients.

< Worked with multiple online service vendors such as Sell Point, Scene7,

Bazaarvoice, Endecca, Omniture, ebay and Expedia and co-ordinated plans

to identify integration touch points with the ATG platform.

< Collaborated with business units to assess the technical impact of

business requirements and to reach consensus on alternative solutions

when necessary in an effort to maintain a consistent yet flexible

architecture.

ORGANIZATION: E-Commerce Pioneer Inc, Roswell, GA - US

August 2006 - July 2007

Position: Business Analyst

Responsibilities:

< Gathered requirements for the development for the current business

website portal on sharepoint for the HR, operations and the finance

departments using multiple sprints following the agile methodology.

< Analyzed and documented requirement documents and strategies based on

joint application design sessions with the stakeholders from various

department.

< Responsible for creating UI designs and prototyping the screens for the

portal through market research.

< Assembled new system requirements through market research and interview

sessions with industry experts.

< Conducted UAT with the department heads while executing 4000+ test

cases.

< During launch, trained all the stakeholders to user the new portal -

this project had increased the overall efficiency of different

departments by more than 50%.

ORGANIZATION: Bhabha Atomic Research Centre, Mumbai, India

July 2004 - May 2005

Position: Project Engineer (Intern)

Project: Development of an Actuary Rotary Arm

Location: Mumbai, India

Responsibilities:

< Analyze the "As Is" process and identifying various business

requirements of the engineering design team.

< Assisted various department heads at facilities around the plant in

system re-engineering and gathered data on the functional requirements

to design a new robotic system.

< Created prototype of the actual design using Catia 5.0 and simulated

real time conditions for testing quality and performance.

< Reduced operational risks of the system under various scenarios using

Probabilistic Risk Assessment mainly concerned with mitigating

technology failure and safety risks.

< Reviewed development plans, quality assurance test plans and user

documentation to ensure correct interpretation of original

specifications.

ADITYA VASUDEVAN

adi.vasudevan @gmail.com

+1-414-***-****



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