Manager Marketing
Resume:
CYNTHIA L. ZEY
*******.***@*****.***
SUMMARY
Creative marketing professional with demonstrated success in developing and
managing effective marketing communications programs including: sales
tools, customer literature, case histories, public relations, advertising,
trade shows, web marketing, white papers, success stories and speaker
placement. Proficient in Microsoft Office applications including Outlook,
Word, Excel and Power Point.
PROFESSIONAL EXPERIENCE
Honeywell International, Morristown, NJ
2010 - 2012
Marketing Communications Manager (Contractor), Performance Materials &
Technologies
Managing marketing communications programs for three distinct businesses
including one focused on pharmaceuticals.
. Overhauled, launched and managed new website for primary client
incorporating voice of the customer feedback and business objectives.
Results included increase in unique customer visits and improved web
search.
. Successfully implemented e-programs to increase awareness among target
audience. Results include: increased lead identification, lowered cost
per lead. These programs are serving as best-in-class model for other
businesses.
. Updated client literature so clients could easily identify the product
benefits and values.
. Supported successful global product launches, creating sales and
marketing materials with global message that could be customized for
local markets. Received recognition from upper management for program
effectiveness.
. Managed agencies for on time, on budget delivery of materials.
CLZ Marketing Services, LLC
2008-2009, Present
. Supported small and mid-size companies on a range of marketing
initiatives including competitive analysis, web presence and customer
needs analysis.
EVONIK CYRO LLC, Parsippany, NJ 2004 - 2008
Marketing Communications Manager, Molding Compounds
Developed and implemented marketing plans and programs to support growth of
chemical business in 5 target segments including medical. Managed internal
and agency team to develop sales collateral, advertisements, direct mail
programs. Teamed with segment managers, product managers and technical team
to assure consistency of message across all documents.
. Developed marketing brochures and web content for each of the target
segments which resulted in 20% increase in customer inquiries.
. Redesigned website to enhance customer experience resulting in 15%
increase in hits and 10% decrease in non-revenue producing calls to
customer service.
. Developed distributor programs and tools resulting in 18% increase in
distributor volume.
. Launched two major product families including brochures, web, white
papers, industry presentations and press releases. Both on course to
exceed first year sales objectives.
. Achieved 20% per year savings in marketing costs by increasing use of e-
materials and decreasing inventories of preprinted materials.
. Managed 8 trade shows, each on time, with quality, below budget.
CYNTHIA L. ZEY
Page2 *******.***@*****.***
TYCO INTERNATIONAL LTD., Princeton, NJ 2001 - 2004
Marketing Manager - A&E Products Group
Managed product management and marketing for the largest volume customer
segment, mass merchants.
. Developed process and tools for assuring global product continuity
resulting in decreased product returns, increased customer satisfaction
and increased cooperation from our licensee manufacturers.
. Focused on identifying product and market trends, developing new
programs, marketing communications and sales support.
. Coordinated all activities to respond to RFP from our single largest
customer resulting in retention of the business at acceptable profit
levels.
LUCENT TECHNOLOGIES, Warren, NJ 1998 - 2001
Senior Marketing Manager - Lucent Worldwide Services (LWS)
Responsible for strategic positioning and customer relationship programs to
support business growth.
. Created programs to increase awareness resulting in: 42% year over year
increase in public web hits, doubling of direct marketing response rates,
160% increase in information downloads and 20% year-over-year
participation in web seminar series.
. Introduced web seminar series for potential customers which resulted in
15% increase in requests for information among participants compared to
other prospects.
AT&T, Basking Ridge, NJ 1996 - 1998
Senior Market Planning Strategist - Business Communications Systems
Coordinated development of the strategic market plan and identified
opportunities for global growth in a flat market.
. Developed customer-focused offers, which exceeded sales targets and
increased sales channel and customer satisfaction.
. Conducted marketing research study to create actionable customer segments
which were used for successful offer development.
Customer Segmentation Marketing Manager- Consumer Products
1990-1995
Identified, planned and implemented customer needs based product and
service programs.
. Developed relationship and offers for new distribution channels which
resulted in mutually profitable growth.
. Launched successful trial of a small office/home office (SOHO) product
package.
. Served as corporate spokesperson on SOHO trends, appearing on radio and
in print media.
Other Affiliations:
Caldwell College, Adjunct Instructor, International Marketing (Fall 2012)
Morris County Professional Services Group, Dover, NJ
Lead Instructor - Creating Personal Success Stories (Volunteer)
English as a Second Language Volunteer Tutor
EDUCATION
Masters of Business Administration (M.B.A.), Marketing/Marketing Research,
Bernard M. Baruch College of the City University of New York (CUNY)
Bachelor of Business Administration (B.B.A.), Management, Bernard M. Baruch
College, CUNY
Social Media Marketing University, Classes in SEO and Social Media
Marketing
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