Client Realtions, Project Managment, Marketing and Event Planne
Resume:
Erin L. Caffrey
** ****** ****** ***. **, New York, New York, 10002 USA
(Relocating in November to San Diego)
****.*******@*****.***
A resourceful, creative and energetic marketing professional who has over seven years of international business experience in program and
relationship building. A proven ability to develop and maintain sound business relationships in a global environment.
PROFESSIONAL EXPERIENCE
International Council of Shopping Centers, New York, NY May 2013-Present
Research Services Manager
• Manage all creative aspects of the department’s products, services and programs as well as provide strategic marketing direction for
the products through social media, electronic newsletters, e-mail blasts and other services.
• Build, manage and maintain strong relationships with all of ICSC’s global research advisory groups and subcommittees (Asia-Pacific,
Europe, Latin America and North America) which includes over 150 members.
• Plan and coordinate global seminars with budgets over $100,000. Develop content, logistics, review budgets, contracts, work with
moderators and speakers, design and execute marketing materials. Measure and optimize return on investment.
• Conduct and participate in global webinars.
• Maintain the department’s website and information delivery. Analyze website usage with Google Analytics.
• Oversee new initiatives and improve existing products. Work with the department to manage projects to closure and ensure
appropriate communication to internal and external audiences throughout the life of the projects.
• Seek prospective members and present membership benefits.
• Manage junior staff.
International Council of Shopping Centers, New York, NY May 2011-May 2013
Senior Marketing Administrator for Research Services
• Co-Project Manager with Thomas Reuters on the first Global Retail Real Estate Forum. Coordinated with Thomas Reuters on the
creation, content and logistics of an executive level program in London, UK.
• Worked with advisory groups on developing and implementing research projects and creating new initiatives as well as plan, prepare
and execute meetings.
• Produced video learning series that featured prominent leaders and experts in the retail real estate industry.
• Created and managed the Research Mentor Program which is a one-on-one, relationship-building program.
• Developed and conducted online surveys and tabulated the results for distribution and or publication.
International Council of Shopping Centers, New York, NY May 2010-May 2011
Marketing Administrator for Research Services
• Planned, arranged and organized regional and national meetings. Worked with the respective program committees and meeting
planners to develop program content and onsite logistics as well as coordinated with speakers, panelists and moderators. Provided
editing assistance for conference brochures, monitored the production process and gathered feedback from attendees.
• Solicited sponsorships and ensured sponsor’s goals of visibility where satisfied.
• Coordinated with the media department on special projects.
International Council of Shopping Centers, New York, NY Sep 2007-May 2010
Senior Research and Information Coordinator
• Provided administrative support to ICSC’s North American global advisory groups.
• Assisted in the planning of national conferences and seminars.
• Scheduled media (television, radio and newspaper) interviews for the Chief Economist.
International Council of Shopping Centers, New York, NY Aug 2006-Sep 2007
Research Coordinator
• Assisted research staff in various projects, such as compiling survey data, developing presentation materials and coordinating efforts
for ad hoc projects.
• Assisted in the production and distribution of Retail Property Insights, the department’s flagship publication.
• Maintained department files, including budget and vendor contract information.
EDUCATION AND TRAINING
Bachelor of Business Administration (Concentration in Marketing and Leadership), St. Francis Xavier University, Nova Scotia, Canada,
May 2006 (Dean’s List 2006)
Certificate in the ICSC Shopping Center Marketing 1 Program, John T. Riordan School for Professional Development, East Lansing, MI, USA,
August 2007
.
COMPUTER SKILLS
Microsoft Office (Word, Excel, PowerPoint, Publisher), Adobe Acrobat, Vovici EFM Continuum/WebSurveyor, SurveyMonkey, Facebook,
LinkedIn and Twitter
.
VOLUNTEER WORK
.
New York Cares, New York, NY Dec 2008-Present
• Work with children to strengthen their literacy skills through educational games, reading and writing.
• Assist in preparing and providing food for people in need.
Contact this candidate